Supersonic Stereo Inc.

Ayush Kumar Singh

Basic Numbers
800000
700000
600000
500000
400000
300000
200000
100000
0

Sales

COGS
Paul

Diane

Gross Margin
Kathy

Charlie

Total Expenses

Profitability (%)
0.90%

0.85%

0.80%

0.77%

0.70%
0.60%

0.55%

0.50%
0.40%
0.30%

0.30%
0.23%

0.20%
0.10%
0.00%

Paul

Diane

Kathy

Charlie

Total

Conclusions
Charlie Lyons generates the highest amount of revenue
However, total expenses for him is also the highest
The overall profitability for Lyons is only 0.30%, which

is even less than the average

Diane & Kathy are the best performers if we take
profitability into consideration
Profitability for them is way ahead of the average

Basic Numbers
400000
350000
300000
250000
200000
150000
100000
50000
0

Sales

COGS
A TV

Gross Margin
A Mart

Total Expenses

A Emporium

NPBT

Profitability Lyons Customers

Profitability (%)
4.00%
2.00%
0.00%
-2.00%
-4.00%
-6.00%
-8.00%
-10.00%

A TV

A Mart

A Emporium

Total

Conclusions
A Emporium is an account which is very unprofitable
Revenues from this account is the least and profit % is in

negative
This account significantly brings down the overall
profitability of Lyons
Dropping this account may be considered