Beruflich Dokumente
Kultur Dokumente
(Introduction to MBAs on
Marketing management)
Delighting the Customers
Prepared bu BK Nilu and pictures are collected from different site sites
1 nam
• Each slide followed by relevant pictures
Prepared bu BK Nilu and pictures are collected from different site sites
2 nam
Marketing manager
Conceptualizing New product
• Product Innovation
• Product designing
• Conceptualizing the New product
• Understanding the pulse of the Market
• Exploring the need of the customers
• Understanding the market dynamism ,
changing Taste and preferences of Customers
Prepared bu BK Nilu and pictures are collected from different site sites
3 nam
Marketing Manager as the
Rational Dreamer/ Visualizer
Prepared bu BK Nilu and pictures are collected from different site sites
4 nam
Role of Marketing Manager
Determining the Price
• Cost of new product
• Price Fixation
• Offering Discounts
• Price comparison
• Sales estimation
• Profit estimation
• Market Penetration / Price skimming
Prepared bu BK Nilu and pictures are collected from different site sites
5 nam
Glimpse on Pricing
Techniques
Prepared bu BK Nilu and pictures are collected from different site sites
6 nam
Role of Marketing Manager in
Channel Development
• Direct Marketing
• Sales and marketing through middlemen
• Sales and marketing through the internet
• Sales and marketing through company
owned retail outlet
• Strategy for domestic market or for the
foreign market
• Decision of two tier or three tier ,
middleman network
• Marketing through networking
Prepared bu BK Nilu and pictures are collected from different site sites
7 nam
Prepared bu BK Nilu and pictures are collected from different site sites
8 nam
Must Have Understanding of E-
Business
• Customer relationship management
• Database Marketing
• E-Commerce
• Advertising and communication through the internet
• Interactive adverting
• Ordering and Payment settlement through internet
• Security and password issues in e-Business
Prepared bu BK Nilu and pictures are collected from different site sites
9 nam
An Understanding of E-
Business