Beruflich Dokumente
Kultur Dokumente
OLPER’S
Presented to:
Mam.Ammara
Acknowledgements
BsIT-4th semester
Contents
• Introduction
• Segmenting Targrting and
positioning
• SWOT Analysis
• PEST Analysis
• 4P’s in Marketing
• Customer Based Brand Equity
Beenish Jahangir
BsIT-07-04
Introduction
Abstract
1. Leadership
2. Innovation
3. Diversity and International focus
4. Quality and continuous Improvement
5. Candid and open communications
6. Individual growth and development
7. Enthusiastic pursuit of profit
8. Ethics and integrity
9. Safety, Health and Environment
Departments
1.Administration
2. Finance and Accounts
3. Human Resource
4. Marketing
5. Milk Procurement
6. MIS
7. Production
8. Quality Assurance
9. Supply and Distribution
Jamilla bb
BsIT-07-48
SWOT Analysis
Strengths
Weaknesses
Threats
Opportunities
Strengths
1. Engro’s Back
Olper’s is a brand of ENGRO foods.
ENGRO foods can easily afford research
and development.
ENGRO can distribute the brand through
better channel
2. PR with farmers
ENGRO has a strong bond and long term
relationship with the farmers who are
willing to supply milk to the company.
3. Positive response from customers
In first year, EFL crossed 1.4 billion sales
figure which shows customers’ satisfaction
upon EFL’s products. 4. Its taste, quality
proposition and world-class quality
proposition system.
2 Competition
For Olper’s it might be difficult to penetrate in a
market where the loyalties exist for such
brands as Nestle and Haleeb.
Kiran Shakoor
BsIT-07-05
PEST Analysis
Political factors
4P’s
PRODUCT
•Olper’s Milk
•Launched on March 20,2006.
•Olper’s milk is EFL’s standardized
and homogenized pure UHT (Ultra
heat treated) milk with 3.5 % fat and
8.9 % solid non-fats.
• It is EFL’s premier brand, and the
choice of quality-conscious
consumers who only go for the best.
• It is available in easy-to-open, 6-
layered Tetra Pak Brick Aseptic red
packaging and comes with a 3
months shelf life.
Shipping Units
Shipping Units
• 1 Litre (1000 ml ) : 12 packs per carton
• ½ Litre (500 ml) : 12 packs per shrink-
wrapped tray
Placement & Distribution
Olper’s Milk
• Media mix for Olper’s milk includes TV, print,
outdoor, radio & BTL activities. Olper’s
• Due to an appealing color scheme,
which stands out in the clutter and
thanks to the EFL’s strong
relationship building and special
discounts to retail outlets,
1000 38 38 38 32
500 22 22 22 18
250 12 12 12 10
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