Beruflich Dokumente
Kultur Dokumente
Discriminant Analysis
DATA
Data was collected from 15
respondents (5 of each brand), on
five attributes, namely Price,
Quality, Availability, Packaging and
Taste. The variables are measured
using different scales, but a higher
value indicates a favourable rating
in each variables measurement.
BRAND
1
Total
PRICE
QUALITY
PACKAG
TASTE
AVALBLTY
PRICE
QUALITY
PACKAG
TASTE
AVALBLTY
PRICE
QUALITY
PACKAG
TASTE
AVALBLTY
PRICE
QUALITY
PACKAG
TASTE
AVALBLTY
Mean
11.6000
30.0000
4.2000
14.4000
352.2000
12.2000
16.6000
2.8000
11.6000
114.0000
11.4000
21.8000
3.4000
8.6000
80.0000
11.7333
22.8000
3.4667
11.5333
182.0667
Std. Deviation
1.14018
6.89202
.83666
2.30217
114.76149
1.92354
3.78153
.83666
2.07364
108.41125
1.14018
4.49444
1.34164
2.40832
14.33527
1.38701
7.48522
1.12546
3.22638
151.30266
Valid N (listwise)
Unweighted
Weighted
5
5.000
5
5.000
5
5.000
5
5.000
5
5.000
5
5.000
5
5.000
5
5.000
5
5.000
5
5.000
5
5.000
5
5.000
5
5.000
5
5.000
5
5.000
15
15.000
15
15.000
15
15.000
15
15.000
15
15.000
Univariate F tests
Tests of Equality of Group Means
PRICE
QUALITY
PACKAG
TASTE
AVALBLTY
Wilks'
Lambda
.936
.418
.722
.423
.314
F
.413
8.349
2.313
8.195
13.131
df1
df2
2
2
2
2
2
12
12
12
12
12
Sig.
.671
.005
.141
.006
.001
Discrim Functions
Eigenvalues
Function
1
2
Eigenvalue % of Variance
4.749a
81.4
1.083a
18.6
Cumulative %
81.4
100.0
Canonical
Correlation
.909
.721
Significance Test
Wilks' Lambda
Test of Function(s)
1 through 2
2
Wilks'
Lambda
.084
.480
Chi-square
24.827
7.336
df
10
4
Sig.
.006
.119
Standardised Coeffs.
Standardized Canonical Discriminant Function Coefficients
Function
PRICE
QUALITY
PACKAG
TASTE
AVALBLTY
.207
.988
-.398
-.136
.999
.701
-.454
-.293
.986
-.122
.664*
.517*
.268*
.431
-.044
2
.294
-.336
-.203
.668*
.235*
1
2.745
-1.596
-1.149
2
.123
1.073
-1.196
F u n c tio n 2
-1
BRAND
Group Centroids
3
-2
2
-3
1
-4
-2
Function 1