Beruflich Dokumente
Kultur Dokumente
FOUR
Irwin/McGraw-Hill
MARKETING, 6/e
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
Percentage
75
70
65
60
55
50
'79 '80 '81 '82 '83 '84 '85 '86 '87 '88 '89 '90 '91 '92 '93 '94 '95
Year
MARKETING, 6/e
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
Ethics
Ethics are
are .. .. .. ..
the
the moral
moral principals
principals and
and values
values that
that
govern
govern the
the actions
actions and
and decisions
decisions of
of
an
an individual
individual or
or group.
group. They
They serve
serve
as
as guidelines
guidelines on
on how
how to
to act
act rightly
rightly
and
and justly
justly when
when faced
faced with
with moral
moral
dilemmas
..
MARKETING,
6/e
dilemmas
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
Ethical
Ethical
and
and
legal
legal
Unethical
Unethical
and
andillegal
illegal
Unethical
Unethical
but
but
legal
legal
Ethicality
Ethical
Unethical
Illegal
MARKETING, 6/e
BERKOWITZ
Legality
KERIN
HARTLEY
RUDELIUS
Legal
Irwin/McGraw-Hill
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
Percentage
100
80
60
40
20
MARKETING, 6/e
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Benelux
Germany
Benelux
Japan
Italy
Korea
Switzerland
Iberia
Taiwan
China
Irwin/McGraw-Hill
Personal
Personalmoral
moral
philosophy
philosophyand
andethical
ethical
behavior
behavior
Business
Businessculture
cultureand
and
industry
industrypractices
practices
Organizational
Organizationalculture
culture
and
andexpectations
expectations
MARKETING, 6/e
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
MARKETING, 6/e
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
MARKETING, 6/e
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
2.
3.
Organizational Relationships
MARKETING, 6/e
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
UTILITARIANISM
UTILITARIANISM
Considers
Considers the
the greatest
greatest good
good for
forthe
the greatest
greatest number
number
by
by assessing
assessing the
the costs
costs and
and benefits
benefits of
ofthe
theconsequences
consequences
MARKETING, 6/e
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
2.
3.
MARKETING, 6/e
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
Customers
Owners/
Stockholders
Ecological
environment
Profit responsibility
Employees
General
public
Stakeholder
responsibility
Suppliers/Distributors
Public
Publicinterest
interestgroups
groups
MARKETING, 6/e
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
Of
Ofsocial
socialexpectations
expectationsand
andrationale
rationalefor
for
engaging
engagingin
insocial
socialresponsibility
responsibilityendeavors
endeavors
Identification
Of
Ofcauses
causesor
orprograms
programsconsistent
consistentwith
withthe
the
companys
companysmission
mission
Ofobjectives
objectivesand
andpriorities
prioritiesfor
forprograms
programs
Determination Of
and
andactivities
activitiesto
tobe
beundertaken
undertaken
Specification
Of
Ofthe
thetype
typeand
andamount
amountof
ofresources
resources
necessary
necessaryto
toachieve
achieveobjectives
objectives
Evaluation
Evaluation
Of
Ofprograms
programsand
andactivities
activitiesand
andassessment
assessment
of
offuture
futureinvolvement
involvement
MARKETING, 6/e
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
MARKETING, 6/e
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill
3.
MARKETING, 6/e
BERKOWITZ
KERIN
HARTLEY
RUDELIUS
Irwin/McGraw-Hill