ANTIM YAATRA

For you.
After you!!
Group No-10
Arpit Verma-41

Zafar Idrisi-48

Ashita Tandon-15

Sanghamitra Das-26

Diwakar Singh-43

Yash Ahuja-22




q I’ve lost a loved one and my family is in despair.

q I’m full of sorrow and I have to make all the
arrangements for the departed soul.

“What should I do and from
where to start??”
ANTIM YAATRA
q Death of a near and dear one is the most
painful thing to bear in everyone’s life.
q Despite been grief stricken, a lot of ceremonial
process has to be performed to make the
departed rest in peace.
q At the same time, you also need to be with
other loved one’s who are also going
through the same sorrow.
q We at “ANTIM YAATRA” provide a
comprehensive and necessary base to
accompany the departed soul to his last
resting place in an honorable way.


q What you have to do is to just contact us .We

will be there anytime and anywhere to be
with you.
Mission and Goal
q Our mission is to provide high quality
service for our clients, their families and
loved ones, bearing in mind the
individual needs of every client.


q Our goal is to ease these decisions for you by

offering services that are most suitable
for your specific situation.
 Why Choose ANTIM YAATRA


qAlways Available

qCustomized Services


qProfessional
Personnel
Services
q Funeral Services
q Transport Services
q Processing of death documents
q Qualified Agent’s
q Funeral Accessories
q All Morgue services
q Funeral services on credit.
q
q
q
Products
q Coffin, Different kind of timber
q Vehicles :Mourning coaches.
q Draperies, crosses, lanterns, wreaths,
flowers, catering and all the necessary
accessories for the occasion.


q
q Halls for memorial services, assist in
pouring ashes in the Ganga, performing
different after death rituals.
q Graves maintenance: an important task in
Islam and Christianity.



MARKET ANALYSIS
q Population of Mumbai and its adjoining areas is
approximately 2.1 crore
q Death rate of Mumbai is 6.89 i.e. approximately 1.36 lakhs
people die in a year.
q Tapping even a mere 10% of these numbers will lead to a
successful business venture



 FINANCIAL ANALYSIS
 Keeping all the factors in mind the financial
scenario of the venture would be as follows-
1. Initial Investment of Rs. 10 Lakhs.
2. Just in Time Inventory mostly on credit basis.
3. Offices, vehicles and other things will be on
rented basis initially.
4. Our Initial Business composition will be as
 Funeral Services 75%
 Crematorialaccessories 24%
 Pre Arranged Plans 1%


1.
2.
 MARKETING STRATEGIES
q Target consumers- Middle and upper middle class of
Mumbai.
q Competitive Edge
q Promotional strategy-Viral marketing
q Niche Market
q Differentiated Service


q

MAJOR BARRIERS
q Social Barriers
q Political Barriers
q Traditional Mindset
q Low growth rate
q New competitors


q
q

Conclusion