Beruflich Dokumente
Kultur Dokumente
Session-5
• Time constraints
• Availability of data
• Nature of the decision
• Benefits versus costs
Availability Benefit
of DataNature of the Decision
s vs.
Is the infor- Costs
Does the value
Is sufficient time Is the decision Conducting
Yes mation alreadyYes Yes of the research
Yes
available before of considerable
a managerial
on hand
strategic
information Business
inadequate exceed the cost
decision
for making
or tactical
of conducting Research
must be made? importance?
the decision? research?
No No No No
Problem Selection of
Discovery Sample Design
Selection of the
Basic Research
Method
Data Processing
Interpretation of
the Findings