Bhoomiputra

Fertilizer
By Group:--8

COMPANY PROFILE
COMPANY NAME :BHOOMIPUTRA FERTILIZER
TYPE

:PRIVATE LIMITED

INDUSTRY

:FERTILIZER INDUSTRY

HEAD OFFICE

:MOGA, PUNJAB.

PRODUCT

:VERMI COMPOST FERTILIZER

TAG LINE

:KNOW THE FARMERS,

KNOW THE FUTURE

MISSION STATEMENT
we are here to provide the best natural
fertilizers to the farmers to improve
the entire ecosystem and we want to
serve the society in the best way by
caring their health through natural
products.

CONCEPT
Inter-related co-operation
Benefit of both nature and humanity.
A profound impact on soil quality
Enhancing soil structure and fertility
Maintain soil biological activities.

High quality
of the crop

To work with the

natural systems

To use renewable
resources

ORGANIC
AGRICULTURE

To consider social
& ecological system

To enhance the
biological cycle

to avoid all
form of pollution

Rectification
pollution
& degradation

Organic Farming: Need of the

Hour
Use of synthetic fertilizers, herbicides, pesticides, and
fungicides have polluted the agriculture land.
Removal of micronutrients without replenishing them.
Human health hazards and biodiversity.
Due to soil, air and water pollution, the beneficial
microbial load in the soil has reduced.

200ft

Vermi
Composting
Plant

250ft

Packaging

200ft

Warehouse

250ft

Research and
Development
Unit

Filtering Plant

Biogas
Plant

200ft

Offices

50ft

250ft

Industrial
Garbage

150
Storage
ft Plant

Cow Dung
200ft

Industrial Garbage

Cow Dung for Biogas Plant

Filtering Plant

BACK

GAS
FLOW

BIOGAS STORAGE

BACK

ROAD

EXTRACTING
EARTHWORM

ROAD

ESTRACTING
THE
EARTHWORM
FROM
FERTILIZER

PACKAGING
DRYING AND HARMONS
MIXING
BACK

MUNICIPALITY

SUPPLY CHAIN

MUNICIPALITY

WAREHOUSE

MUNICIPALITY

HANDLE
&
TRANSPORT

INDUSTRY
HANDLE
INDUSTRY
&
INDUSTRY TRANSPORT
COW YARD

PLANT

DEALERS / RETAILERS
FIELD STAFF
PUSH-UP

DISTRIBUTOR
PUSH-UP

COW YARD
COW YARD
COW YARD

FARMERS

HUMAN RESOURCE

ESTIMATION OF WORKFORCE REQUIREMENT

RECRUITMENT AND SELECTION
TRAINING AND DEVELOPMENT
PERFORMANCE APPRAISAL
REWARD

ESTIMATION OF WORKFORCE
REQUIREMENT
MARKETING

OPERATIONS

CMO
MARKETING EXECUTIVE = 5
SALES MANAGER
= 10
50 FIELD SUPERVISOR = 50

COO
SUPERVISOR = 8
OPERATION LABOR

FINANCE

RESEARCH AND DEVELOPMENT

CFO
HEAD ACCOUNTANT = 2
ACCOUNTANT = 6

SENIOR SCIENTIST = 1
JUNIOR SCINTIST = 5

40

HUMAN RESOURCE
GENERAL MANAGER

CHIEF FINANCIAL OFFICER CHIEF OPERATIONAL OFFICER

RESEARCH
CHIEF MARKETING OFFICER
AND
DEVELOPEME
NT

CHIEF FINANCIAL OFFICER

HEAD ACCOUNTANT
HEAD ACCOUNTANT
OPERATION AND PURCHASING)
(MARKETING AND HUMAN RESOUR

ACC
1

ACC 2

ACC
3

ACC1

AC
C2

AC
C3

CHIEF MARKETING OFFICER

Marketing
executive

Marketing executive
Marketing executive
Marketing executive
Marketing executiv
executi

2 Sales
Manager

2 Sales
Manager

2 Sales
Manager

2 Sales
Manager

2 Sales
Manager

Ten
marketing

Ten
marketing

Ten
marketing
supervisor

Ten
marketing
supervisor

Ten
marketing
supervisor

CHIEF OPERATIONAL OFFICER

Two supervisor
Two
Two
Two
(Filtering Plant)superviso
supervisor
supervisor
r
(Vermicompo
(packagin
(Bio Gas
st Plant)
g plant)
Eight field labor
Eight field labor
Sixteen field labor
Eight field la
Plant)

CHIEF SCIENTIST

Assistant
lab boys

Assistant
lab boys

Assistant
lab boys

Assistant
lab boys

Assistant
lab boys

Employee payment schedule

Employee Designation

Pay Scale

Chief Executive Officer

5 Lacs per Annum

Chief Operation Officer

3.5 Lacs per Annum

Chief Marketing Officer

3.5 Lacs per Annum

Chief financial Officer

3.5 Lacs per Annum

Marketing Executive

2.5 Lacs per Annum

Sales Manager

2 Lacs per Annum

Supervisor

1 Lac per Annum

Accountant

2 Lacs per Annum

Senior HR manager

2.5 Lacs per Annum

Junior HR manager

2 Lacs per Annum

Chief Scientist

3.5 Lacs per Annum

Junior scientist

2 Lacs per Annum

Labor

0.6 Lac per Annum

Human Resource Policies

Employee Motivation :
Bonus will be given to the brilliant performers.

Organization Culture:
Transparency will be there within the organization.
Unity of command will be their.

Health and safety:

For each and every employee regular health
checkup.
Medical facility for the employees will be provided.

Employee retention policy:

Promotional policy will be there for the good

CORPORATE SOCIAL
RESPONSIBILITY

HEALTH CONCIOUSNESS
ECOFRIENDLY SYSTEM
BHOOMISEVA PLANTATION PROGRAM
FREE SOIL TESTING AND WATER
TESTING FOR FARMERS

SWOT ANALYSIS
STRENGTH

WEAKNESS

GOOD QUALITY AND NEAR TO THE

MARKET.
HEALTH CARE FERTILIZERS.
STRONG SUPPLY CHAIN MANAGEMENT
PRICE, VALUE TO THE CUSTOMERS AND
QUALITATIVE PRODUCTS.
NEW TECHNOLOGY INNOVATIVENESS IN
PRODUCTION.

NEW IN THIS AREA.

FARMERS ARE NOT HABITUAL TO USE
ORGANIC FERTILIZERS.
NO BRAND EQUITY AND IMAGE

OPPORTUNITY

THREATS

LESS COMPITITIVE MARKET

EASY AVAILABILITY OF RAW MATTRIAL.
NEW MARKET
FUTURISTIC MOVE.
HEALTH CONCIOUS
GOVERNMENT SUBSIDIES

ENVIRONMENTAL EFFECT IS VERY HIGH.

LACK OF SKILLED WORKERS IN THIS
AREA.
FARMERS DEMAND IS TO GIVE QUICK
RESULTS.

MARKETING STRATEGY

PRE EXECUTION
MARKETING

POST EXECUTION
MARKETING

PRE EXECUTION
AREA IDENTIFICATION
MASS CAMPAINING

VILLAGE MEETING
TARGETING OF POTENTIAL FARMER

POST EXECUTION
MASS CAMPAINING
PUBLICITY
MEGA FARMER MEETING
PRODUCT DISPLAY
DEMONSTRATION

PUBLICITY

Literature distribution

Wall painting

Shop painting

Farming equipment painting

Press news coverage

Print media

Local radio

Demonstration
Result demonstration
Crop specific demonstration
Result group demonstration

GURDASPUR
AMRITSAR
HOSIYARPUR

KAPURTHALA
JALANDHAR
NAWANSHAHAR
FIROZPUR
FRIDKOT
MOGA
MUKTSAR

MARKETING
EXECUTIVE 1
MARKETING
EXECUTIVE 2
MARKETING
EXECUTIVE 3

LUDHIYANA
BATHINDA MARKETING
SANGRUR EXECUTIVE 4
FATEHABAD
PATIALA
RUPNAGAR
MANSA

MARKETING
EXECUTIVE 5

BRANDING & positioning

As Bhoomi Seva, Kishan Seva.

Emotional attachment with farmers
Health conscious product

Finance Department

MISCELLANEOUS CALCULATIONS
1) TOTAL SALES REVENUE:
Item Name

BHOOMIPUTRA
VERMICOMPOST
DIAMOND
TOTAL SALES

Sale Price/unit
(QUENTAL)

500

Quantity
Demanded
(annually)
(QUENTALS)
60000

Total Sale Value

( Rs.)

3 CRORES

3 CRORES

2) COST OF RAW MATERIAL (in lac)

CAPACITY OF 1 BAG OF VERMI FERTILIZERS
No. OF BAGS
COW-DUNG (INCLUDING TRANSPORTATION)
SPECIAL HARMONES
TOTAL RAW MATERIAL COST
3) WAGES AND SALARY (in Lacs)
LABOUR COST
SALARIE
WAGES

= 100 kg
= 60000
= 50 * 60000
= Rs 30 LACS
= 30 * 60000
= Rs 18 LACS
= Rs 48 LACS

= Rs
= Rs
= Rs

24
116.2
13.5

(Rs In Lacs)

SELLING & DISTRIBUTION EXPENSES:

CSR FUND
PRE EXECUTION MARKETING (PROMOTION)
PROMOTION EXP.

= RS24
= RS 5
=RS 25
= RS 20

ELECTRICITY CHARGES

= RS 2

ESTABLISHMENT COST

= RS 15

PACKAGING COST 2% OF SALE

= RS 6

12) DEPRECIATION ON FIXED ASSETS: (Rs In Lac)

PARTICULARS

RATE
OF
DEP.

INV

DEP
AFTER
Ist year

W.D.V

LAND

---

-----

---

EARTH WARM

----

----

---

R&D

----

10

---

10

---

10

FURNITURE & FIXTURE

10%

.2

1.8

.2

1.6

PLANT AND BUILDING

10%

25

2.5

22.5

2.5

20

MACHINERY

10%

50

45

40

OTHER FIX ASSET

(IT EWUIPMENTS)

10%

.3

2.7

.3

2.4

100

92

84

TOTAL

DEP
AFTER
2nd year

W.D.V

(Note: Depreciation is charged @ 10% on Straight Line method. All figures are in Lacs)

8) Financial cost: (Rs In Lacs)

S. No.

Particulars

1st Year

2nd Year

01

Interest on Long Term

Loan

2.77

2.38

02

Interest on Working
Capital

1.75

1.75

TOTAL

4.1

Loan is taken from NABARD, which is providing

us loan at the rate of 7.5% for
4.52
Organic Farming.

WORKING CAPITAL REQUIREMENT STATEMENT:- (RS

S. No.

Particulars

Current Asset
1.STOCK
-Raw Material
-Work In Process
-Finished Goods
1.Debtors

% of Holding Period
margi
n

25
25
25
25

month of
purchase
month of sales
month of sales
1 month of sales
1/2

TOTAL
B
TOTAL

Current Liabilities
Creditors
)

NET WORKING CAPITAL (A-B)

1 month of purchase

Total
Amt.
Invest.

Max per
finance
by Bank
(75%)

In Lacs)
Own
Fund
(25%)

2
6.25
12.50
25

1.4
4.37
8.75
17.5

1.6
1.88
3.75
7.5

45.75

32.02

13.73

8.75

3.75

12.50

8.75

3.75

33.25

23.27

9.98

12.50

COST OF PROJECT:-

INVEST IN FIXED ASSETS

-LAND--------------------------PLANT AND BUILDING--------MACHINERY-----------------------FURNITURE & FIXTURE--------------IT EQUIPMENT--------------------------------------R&D
-EARTH WORM
INVEST IN WORKING CAPITAL
INVEST IN PRELIMINARY EXPENCES
TOTAL

(Rs In Lacs)

9
25
50
2
3
10
1

100
33.25
40
185.75

MEANS OF FINANCE

LOAN FROM BANK:

LONG TERM LOAN
WORKING CAPITAL LOAN

(RS In Lac)
37
23.27

OWN INVESTMENT:
79.98
SUBSITY
TOTAL

33
185.75

LOAN RE-PAYMENT
SCHEDULE:-:---(RS In Lac)

YEA
R
1

AMOUNT
OPENING

37

CLOSING

31.72

OPENING

31.72

CLOSING

26.44

OPENING

26.44

CLOSING

21.16

INTEREST
@7.5% pa

INSTALLMENT
PAID

2.8

5.28

2.38

5.28

1.98

5.28

PROJECTED PROFITABILITY STATEMENT:---(Rs

In
Lac)
PARTICULARS

1st Year

2nd Year

INCOME
SALES

300

330

300

330

48

52.8

13.5

13.5

24

24

85.5

90.3

OPERTING PROFIT

204.5

209.5

SALARY

116.2

116.2

ELECTRICITY

ESTABLISHMENT COST &PRE. EXECUTION

(WRITTEN OFF)

PACKAGING

6.6

SALES AND DIS. EXP.

24

24

PROMOTION EXP.

20

15

4.52

4.1

193.72

188.9

20.78

50.8

TOTAL
OPERATING EXPENCES:
RAW MATERIAL
WAGES
LABOUR
TOTAL

INTEREST
DEP.
TOTAL

PROFIT

PROJECTED FUND FLOW STATEMENT

PARTICULARS

1st Year

2nd Year

SOURCE OF FUND:
OPENING BALANCE

--

31.5

LOAN FROM BANK:

LONG TERM LOAN

37

--------

WORKING CAPITAL LOAN

23.27

---------

SUPPORT FROM CREDITORS

12-50

-------

SUBSITY
OWN INVESTMENT

33
79.98

--------

FUNDS FROM OPERATION

PROFIT AFTER TAX

20.78

50.8

DEPRECIATION

PRELIMINARY EXPENCES

222.05

98.3

TOTAL

APPLICATION OF FUND
INVESTMENT IN FIXED ASSETS
INVESTMENT IN WORKING CAPITAL
INVESTMENT IN PRELIMINARY
EXPENCES
LOAN REPAYMENT
TOTAL
CASH

100

-------

45.75

--------

40

-------

5.28

5.28

191.03

5.28

31.5

93.02

PROJECTED BALANCE SHEET

PARTCULARS

:---(Rs In Lac)

1st Year

2nd Year

1: LIABILITY
OWN FUND

112.98

112.98

GENERAL RESERVE

20.78

71.58

LONG TERM LOAN

31.72

26.44

SUNDRY CREDITOR

12.5

12.5

23.27

23.27

201.25

246.77

WORKING CAPITAL LOAN

TOTAL

2:APPLICATION OF FUND
FIXED ASSETS (NET BLOCK)

(RS In Lac)

(RS In Lac)
92

84

CURRENT ASSETS:
STOCK & DEBTOR
CASH

45.75

45.75

31.5

93.02

32

24

201.25

246.77

3:MISCELLANEOUS EXPENDITURE:
PRELIMINARY EXPENCES
TOTAL

Important ratios
RATIO

1ST YEAR

2ND YEAR

DEBT EQUITY
RATIO

.28

.23

NET PROFIT RATIO

6.9%

15.39%

DEBT SERVICE
COVERAGE RATIO

2.93

6.94

CURRENT RATIO

6.18

11.10

References
Verma TS, Sharma RP, and Sanjay Kr Sharma,
2006. Organic farming in Indian perspective
Atul and Pratap, Tej 2004. Organic agriculturenational standards and farmers innovations
Sarkar AK, and Sharma SP, 2006. Management
of acidic soils- current issues and policy
guidelines.
Singh GP and Singh Jitender, 2007. Organic
farming in India.
Subhash Sharma 2005, Three roads to
development of Indian agriculture.
Mehra Madhav, 2006. A new concept for
environmental management.