BUSINESS

IDEA:
BIO ORGANIC
FERTILIZER
BUSINESS

PRESENTED BY: SHRUTI NAIK (14SMBA39)

WHY BIO FERTILIZER BUSINESS???

Food is the fundamental needs of beings and
the food industries can never be a declining
industry.
The application or supply of chemical fertilizer
is slowly controlled and restricted by the
relevant authorities of most of the countries and
this will be a great business opportunity for
organic fertilizer.

SWOT ANALYSIS:
Strengths:
Natural environment,
Clean and not contaminated soil,
Utilization of the low imputes of the artificial
fertilizers and limited use of chemical protective
substances
Larger areas of the organic agriculture
businesses,
Interest of the farmers for this kind of farming,

SWOT ANALYSIS:
Weaknesses:
Undeveloped special consulting for organically
operating farmers,
High seriousness of the human manual labor,
Missing sufficient storing spaces for the storage
of the organic production of the vegetable production,
Businesses do not use systematically the union of
the organic producers,
Weak development and assertion of the marketing.

SWOT ANALYSIS:
Opportunities:
Internationally recognized inspection service and
its certification of the products,
Creation of the market channels for the organic
agricultural products to the markets internationally
Export opportunity

SWOT ANALYSIS:
Threats:
Undeveloped domestic market of the organic products,
Low number of the foodstuffs retail outlets with
the organic foodstuffs supply,
Weak knowing of the population about the organic
foodstuffs and their contribution to the people
health and environment protection,
Low purchasing power of the population,
Little stimulating donation policy for the organic
agriculture.

COMPITITORS:
HPM group of companies have emerged as a major supplier among
the fertilizer companies in India.
HPM is procuring the fertilizer from trusted international suppliers
and supplying to farmers in India under HPMs brand SUKHIYA.

OTHER COMPETITOR:
Coromandel International Ltd.
National Fertilizers Ltd.
Zuari Agro Chemicals Ltd.
Liberty Phosphate Ltd.
Madras Fertilizers Limited

Challenges:
Marketing Challenges:
Market demand
Good dealer and distributor network
Production Challenges:
Problems regarding labour and procurement of raw
material
Identify and purchase the right raw material for the
quality of product

FUTURE SCOPE:
Production of quality and safe food
Resource use sustainability
Environmental protection
Social justice and well being of rural communities
Public health and food securities
Financial viability of farming

THANK YOU