DIGITAL

COMMUNICATION
STRATEGY
FOR SOEKARNO MOVIE
PREPARED BY: IRFANDY
HAMZAH
E - M A I L : I R FAN DY.H A M Z A H @ G M A I L . C O M

OBJECTIVES

To involve targeted audience in order to gain awareness,

interest, desire, sharing, action towards MVP digital
branding that leads to the end results: sales and good
reputation.

To be the leading company in Indonesian entertainment

industry with the highest traffic through community
engagement strategy on social media channels

To control MVPs brand equity in digital age with digital

PR strategy on social media channels

To control employer branding process

MARKETING
JOURNEY
Exposure
Exposure

Create
potential
audience
exposure to
content &
message.

Engage
Engage
ment
ment

Interaction that
occurs in response
to content on an
owned channel
engaging with
you.
Also earned social
conversation
talking about
you.

Influence
Influence

Ability to
cause or
contribute to
a change in
opinion or
behavior.

Impact
Impact

Effect of a
social media
campaign,
program or
effort on the
target
audience.
Also value
the financial
effect.

Advocacy

Act of pleading or
making the case for
something.
Includes
positive sentiment and
one of the following:

A recommendation
A call to action to
purchase
Suggested usage or
suggested change to
opinion

COMMUNITY ENGAGEMENT,
SOCIAL MEDIA & DIGITAL
CHANNELS
1. MVP Official Website
2. Facebook (28.569 likes)
3. Twitter (16.111 followers)
4. YouTube (1.251 subscribers)
. Recommendations:
. Story-telling competition about Soekarno and nationalism effects in your life

. Soekarno Nowadays photo competition; the audiences take a photograph of themselves with a
costume and accessories that represent him
. Quiz for Nonton Bareng on premiere screening
. Digital campaign that related with Soekarno movie promotion (e.g. Facts or articles about Soekarno
with media placements in online media one month before launching)
. Movie blogger or film critics gathering to discuss Soekarno movie in the context of cinematography
. Seminar or gathering about How to utilize Indonesian historical stories to be a good historical
movie for Indonesian cinematography school students
. Posting the videos on YouTube about Soekarno movie documentation; behind the scene, short
interview, daily activities during shooting process from actors and actresses on Instagram.

GOOGLE ADS
Digital Advertising Spending
During the promotion season, I would like to suggest the
digital ads placement such as:
1. Google Display Network Ads
2. Google AdWords
3. Google AdSense
4. YouTube Ads
Budget: Rp 5.000.000 during the promotional season

THANK YOU