Strategies to increase the

footfall in Thai Pavilion

&
To reposition Vivanta as a
wedding destination
SUBMITTED BY YASH DUBEY
VIJAY
14PGP055

FACULTY MENTOR P VENKAT

Thai Pavilion

Methodology
Field
Visits
Major
restaurants

Interview
s
Open Ended
Questions

Staffs and
guests

34 people
participated

Online
Research
Social media
and other
websites

Thai Pavilion

About Thai
Pavilion
It is a fine dining Thai
cuisine restaurant,
started in 2012
Also located in Mumbai
and Gurgaon
Capacity of 60 covers
Average check per couple
is Rs. 2500

Who dine the most?

Millennials and GenXers

Why do they dine?

Occasions and Family
celebrations

Experimenters
Team Lunch
Families and friends (for
occasions)

Getaway with friends

Food enthusiasts

To try out new taste

Thai Pavilion

How do they dine?

An open ended survey was conduct

amongst 34 people. Results:

Further Research on online activity of the

target group indicated:

More than 70% people look for

online reviews before going to a
new restaurant

Search for a restaurant mostly by

Name, Location, Cuisine

Experience matters the most

When it comes to tasting the
new cuisine, there are two
factors that matters most:
Cost
Clarity

Age group of 18-24 years is:

High on social media usage
Prefers food quality
Provides highly opinionated
reviews
Age group 25-34 years is:
Moderately active on social media
Prefers service

High social media

impact on
Millenials and
GenXers, when it
comes to
restaurant
selection
High rating on
Zomato and
multiple positive
reviews
15%-25% increase
in Thai Food
products in
imported food
section in
supermarkets

Threats

High Price
Food preparation
period is high
Lack of social
media presence
Lack of knowledge
of the exhaustive
veg offerings at
restaurant

Opportunitie
s

Authentic Thai
Cuisine
Great Service
Interactive Kitchen
Excellent pairing
of food and wine
Exhaustive menu
Thai Motifs

SWOT
Analysis

Weakness

Strengths

Thai Pavilion

High popularity of
local cuisines like
Nizami etc.
Increase in the
number of Pan
Asian Restaurants
in Hyderabad
Lack of familiarity
with Thai Food
amongst locals
High Traffic at
Begumpet area

Thai Pavilion
Main Challenges

Solutions

Lack of online presence

1. Increase awareness of Thai cuisine

High cost

High food preparation time

Lack of familiarity with Thai

cuisine

Lack of knowledge of exhaustive

Vegetarian Thai offerings
Lack of awareness of healthy
benefits of Thai food

Participation in Events like Global

World Cuisine
Singles networks for the cultured
professionals
Foodies Group

2. To minimize the cost per meal

Mini meals, small plates, sharable

meals
DIY dishes to be prepared at the
restaurant

Thai Pavilion

To Increase the Online Presence

Social Media
Monitoring

Shortcomings
No Google+ or
Instagram profile
Incomplete Zomato
page
No presence on
Facebook, Instagram
and Twitter

Fan Page
Simply
Measured
Agora
Pulse

Google Alerts
Social Mention
Hootsuite
IceRocket

Social Media
spend
Simply
Measured
Agora Pulse

Thai Pavilion

Other Solutions

Book-your-Meal

Celebrations of Thai Festivals

Sookjai Events

Food fiesta for vegetarians

Weddings
Interviews

Methodology
Interviews
Field Visits

Interview was performed with

30 people
Open Ended Interviews
The interviewees include staff
of various hotels visited and
the guests at those hotels

All the major competitors of Vivanta were covered during the field
visits

Weddings

Weddings in Business hotels in

Hyderabad

Name

Number of
halls

Capacity of the
largest hall

Number of weddings held

in a year

Vivanta

500

20-24

The Park

800

10

Marigold

600

125-140

Marriott

10

1300

225-250

Novotel

6000

275-280

Radisson Blu

300

10

Weddings
Major reasons for the difference in
number of weddings:
1. Capacity of the halls
2. Price points
3. Services offered
4. Open space availability
5. Occupancy of the halls

To re-position Vivanta as a wedding

destination, it is important to increase
the type of services offered during the
wedding

Services Offered

Weddings
Wedding Themes

Regional Themes
Thai Theme
Beach Theme
Pub Theme
Street Food Theme

Menu

As per the analysis performed, the

more the options available at the
disposal of guests, the more likely
they are to choose a particular
location.
The main idea is to make a
relationship with customers for
life.

Packages
Re-Tie the knot at Vivanta is a wonderful idea by the hotel. I would
love to come back here to celebrate my parents 25th marriage
anniversary - A customer at Thai Pavilion

Weddings

A sample wedding package

Wedding Rehearsal for 8 person

2 wash and change room for the family
Complimentary Stay/ Pay for 2 nights and 3rd night
complimentary / Pay for base category and upgrade to
suite*
A customized two tier wedding cake with names engraved
and in color of your choice
Pre-Wedding photo shoot for the couple
Wedding favors and Photo Booth setup for the family
Dressing up and hairdressing of bride
Couple spa for the newly married lovers*
Bath tub setup for the couple after the wedding night*
Breakfast in bed on morning after the wedding for couple
20% discount for the couple at the restaurant for 1-year
Sunken dining for the couple on the poolside for one
night*
Welcome brunch for the family at an exclusive location in
the hotel after marriage, welcoming the bride

* As a two-day retreat anytime

in the next one year

Thank You