Beruflich Dokumente
Kultur Dokumente
Kenneth C. Laudon
Carol Guercio
Traver
Copyright 2010 Pearson Education, Inc.
Chapter 3
The Internet and
World Wide Web:
E-commerce
Infrastructure
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Pearson
Education,
Copyright 2007 Pearson
Education, Inc. Inc.
Slide 1-2
Wikitude.me
Class Discussion
World
Slide 3-4
Phase, 19641974
Institutionalization
Phase, 1975
1994
Large
Commercialization
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Phase,1995
Slide 3-5
The Internet:
Key Technology Concepts
Defined by Federal Networking
Commission as network that:
Uses IP addressing
Supports TCP/IP
1.
Packet switching
2.
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3.
Client/server
computing
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Packet Switching
Uses routers
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Less expensive,
wasteful than circuitPearson
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Slide 3-7
Packet Switching
Figure 3.3, Page 130
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TCP/IP
Transmission Control Protocol (TCP):
Slide 3-9
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Slide 3-10
number
Expressed
201.61.186.227
New
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Name
Domain
Allows
Uniform
Address
Slide 3-13
Client/Server Computing
Powerful
personal computers
(clients) connected in network
with one or more servers
Servers
perform common
functions for the clients
Storing
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Slide 3-14
Insight on Business
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Slide 3-15
Smartphones
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Slide 3-16
Cloud Computing
Firms
Google Apps
Fastest
growing form of
computing
Radically reduces costs of:
Building
Slide 3-17
protocols
HTTP
E-mail:
Utility
programs
Ping
Tracert
Pathping
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Slide 3-18
computing model
Hourglass, layered architecture
Network
Technology Substrate
Transport Services and Representation
Standards
Middleware Services
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Applications
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The
Hourglass
Model of the
Internet
Figure 3.11, Page
144
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Slide 3-20
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Slide 3-22
Types
of service
Narrowband
(dial-up)
Broadband
Cable modem
T1 and
T3
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Slide 3-23
Extranet
Formed
Slide 3-24
that influence
Internet and monitor its
operations include:
Internet
Insight on Society
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limitations
of service limitations
Latency
Best effort QOS
Network
architecture limitations
Language
of current Internet
development limitations
HTML
Slide 3-27
of 200+ universities,
government agencies, and
private businesses collaborating
to find ways to make the Internet
more efficient, faster
Primary goals:
Create
Enable
Initiative
Proposed
Most
significant private
initiatives
Fiber
optics
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Mobile wireless Internet services
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Slide 3-29
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Telephone-based Wireless
Internet Access
Competing
3G standards
Evolution:
3.5G (3G+)
4G (WiMax, LTE)
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Slide 3-32
Wi-Fi
WiMax
Ultra-Wideband (UWB)
Bluetooth
Zigbee
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Slide 3-33
Wi-Fi Networks
Figure 3.16, Page 164
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multicasting:
Enables efficient delivery of data to many locations on a
network
Latency
solutions:
Guaranteed
error rates
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Declining
costs
2010
Slide 3-35
Web invented
Tim
Berners-Lee at CERN
HTML, HTTP, Web server, Web browser
1993:
Andreesen
1994:
1995:
Jim Clark
Internet
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Explorer
Slide 3-36
Hypertext
Text
links
Links
Uses
Pearson
Education,
Example
URL Inc.
Slide 3-37
Markup Languages
Generalized
1960s
Standard Generalized Markup
Language (SGML)early GML,1986
Hypertext
eXtensible
Web
server software:
server
Web
client:
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2010device attached to the Internet that is
Any computing
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Slide 3-39
capable
of makingInc.
HTTP requests and displaying HTML
Web Browsers
Primary
pages
Internet
Other
browsers include:
Netscape
Opera
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Safari (for Apple)
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messaging
Search engines
Intelligent agents (bots)
Online forums and chat
Streaming media
Cookies
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Slide 3-41
E-mail
Most
Uses
Can
be
an
effective
marketing
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Pearson
Slide 3-42
Instant Messaging
Displays
words typed on a
computer almost instantly, and
recipients can then respond
immediately in the same way
Different
proprietary systems
offered by AOL, MSN, Yahoo, and
Google
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Meebo,
Digsby:
allow users to
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Search Engines
Identify
Also
serve as:
Shopping tools
Advertising vehicles (search engine marketing)
Tool within e-commerce sites
Outside
Slide 3-44
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Slide 3-45
bot
Shopping bot
Web monitoring bot
News bot
Chatter bot
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forum:
AKA
Online
chat:
Similar
Slide 3-47
Streaming Media
Enables
Allows
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Slide 3-48
Cookies
Small
Can
Can
pose
privacy
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threat
Slide 3-49
Really
Program
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Wikis
Allows
New
Videocasts
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Digital video on demand
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telephony (VOIP)
Uses
Internet
television (IPTV)
Telepresence
and video
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conferencing
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Slide 3-52
Digital
M-commerce
applications
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Beginning
to take off
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Insight on Technology
All Mashed Up
Class Discussion
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