FOOD PROCESSING

&
RETAIL

AMUL
History of Amul
Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative
movement in India.
It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).
AMUL is based in Anand, Gujarat and has been a sterling example of a co-operative
organization's success in the long term. The Amul Pattern has established itself as a
uniquely appropriate model for rural development.
Amul has spurred the White Revolution of India, which has made India the largest
producer of milk and milk products in the world.

 Overseas markets - Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore,

Hong Kong and a few South African countries
Fresh plans of flooding the markets of Japan & Sri Lanka.
Dr Verghese Kurien, former chairman of the GCMMF-The man behind the success
of Amul.
The white revolution has finally created a billion-dollar brand(2.5 million US $).

AMUL PRODUCTS & ITS

DIVERSIFICATION
Bread Spreads, Milk Drinks, Milk, Fresh Milk, Cheese, For Cooking,
Chocolate.
Dairy Product
Fresh milk
Milk drinks and
desserts
Bread spreads
Cheese products

Non Dairy Product

Veg. Oil
Instant Food
Snack

BUSINESS MODEL
&PROMOTION
Every day Amul collects13 million of milk from 3.18 million farmer
(many illiterate),
Convert there milk into branded, package products and delivery good
to over 500,000 retail outlet across the India.
Raw
Its supply chain one of the most complicated in India
Milk
PROMOTION:
Uses a variety of media to communicate
Most famous is billboard campaign
Below-the-line activity has grown too
Packaged
such as the Amul food festival
Dried
Condensed
Milk
The Chef Of India promo invites hotel chefs to come up
Ghee
Skimmed
with recipes using as many Amul products as possible,
Ice
cream
Butter
Milk
Beverages
and is conducted at city, state and national level.
Cream
Powder

 Wal-Mart Stores, Inc., branded as Walmart is an American multinational

retail corporation that operates chains of large discount department
stores and warehouse stores.
It headquartered in Bentonville, Arkansas, the company was founded by Sam
Walton in 1962 and incorporated on October 31, 1969.
Walmart is the world's largest company by revenue, it is the biggest private
employer in the world with over two million employees
It is the largest retailer in the world.
Walmart is a family-owned business, as the company is controlled by the Walton
family
It has over 1,000 stores in 27 countries, under a total 55 different banners.
Walton Enterprises is one of the world's most valuable companies (in terms of
market value) and is also the largest grocery retailer in the US.

WALMART HISTORY
In 1962, Sam Walton opened the first Wal-Mart in Rogers, Arkansas
In1969, company became an incorporated company
In 1970, Wal-Mart opened its first distribution center and home office in Bentonville, Arkansas
In 1972, Wal-Mart was approved and listed on the New York Stock Exchange
In 1978, the first pharmacy, auto service, and jewelry divisions were introduced in the WalMart stores
In 1979, Wal-Mart had its first billion dollar year in sales totaling $1,248,000,000
In 1988, the first Supercenter opened in Washington, Missouri
In 1990, Wal-Mart became the number 1 retailer in the nation
In 1991, Wal-Mart entered the international market opening a Club Aurrera in Mexico City
In 1992, the first Wal-Mart store opened in Puerto Rico
In December on 1993, Wal-Mart reached its first billion dollar sales in one week

 In 1997, Wal-Mart became the number one employer with 680,000

associates. Also, Wal-Mart had its first $100 billion dollar sales in one
year
In 2007, Walmart introduced new advertising with the slogan, "Save
money. Live better. replacing the "Always Low Prices, Always" slogan,
which it had used for the previous 19 years.
In 2011, the company announced that it was testing its new "Walmart To
Go" home delivery system where customers will be able to order specific
items offered on their website such as groceries, toiletries, and household
supplies.
In 2012, Walmart launched their first mail subscription service called
Goodies

OPERATING DIVISION

Walmart's operations are organized into three divisions:

Walmart Stores U.S.
Sam's Club
Walmart International

The company does business in Nine different retail formats:

Supercenters
Food and drugs
General merchandise stores
Bodegas (small markets)
cash and carry stores

 Membership warehouse clubs

Apparel stores
Soft discount stores
Restaurants
Facts About Walmart That Will Blow Your Mind
1.Walmart has more employees 2.1 million than seven times the population of
Iceland.
2. In 2011, Walmart registered $419 billion in sales $7 billion more than Norway's
2010 GPD. If Walmart were a country, it would be the 25th largest economy in the
world.
3. Roughly 4,700 (about 90%) of international stores operate under a banner other than
Walmart, including Walmex in Mexico, Asda in the UK, Seiyu in Japan, and Best Price
in India.

4.In 2010, CEO Michael Duke's annual salary of $35 million earned him more in
an hour than his employees earned in an entire year working for $8.75/hour.
5. If Walmart's more than 900 million square feet of retail space were spread out
over one place it would take up roughly 34 miles about 1.5 times the size of
Manhattan.

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