ENVIRONMENTAL

COMMUNICATION

ENVIRONMENTAL
COMMUNICATION

the application of communication

approaches, principles, strategies and
techniques to environmental
management and protection.

ENVIRONMENTAL
COMMUNICATION

- inspired by general systems theory

(GST)

ENVIRONMENTAL
COMMUNICATION

- inspired by general systems theory

(GST)
- Among other things, GST submits
that a living system has to perform
three critical functions:

ENVIRONMENTAL
COMMUNICATION
1.

The exchange of materials with its

environment and with other living
systems;

ENVIRONMENTAL
COMMUNICATION
1.

The exchange of materials with its

environment and with other living
systems;

2.

The exchange of energy with its

environment and other living systems;
and

ENVIRONMENTAL
COMMUNICATION
1.

The exchange of materials with its

environment and with other living
systems;

2.

The exchange of energy with its

environment and other living systems;
and

3.

The exchange of information with its

environment and other living systems.

CORE MESSAGES

Environmental communication has

four major messages or themes
inspired by Barry Commoners Four
Laws of Ecology:

CORE MESSAGES

Everything is connected
to everything else.

CORE MESSAGES

Everything must go
somewhere.

CORE MESSAGES

Nature knows best.

CORE MESSAGES

There is no such thing as

a free lunch.

ESSENTIALS OF ENVIRONMENTAL
COMMUNICATION
Knowledge

of ecological laws.

ESSENTIALS OF ENVIRONMENTAL
COMMUNICATION
Knowledge

of ecological laws.

Sensitivity

to the cultural

dimension.

ESSENTIALS OF ENVIRONMENTAL
COMMUNICATION
Knowledge

of ecological laws.

Sensitivity

to the cultural

dimension.

Ability

to network effectively.

ESSENTIALS OF ENVIRONMENTAL
COMMUNICATION
Efficiency

in using media for

social agenda setting.

ESSENTIALS OF ENVIRONMENTAL
COMMUNICATION
Efficiency

in using media for

social agenda setting.

Appreciation

and Practice of
Environmental Ethics.

ENVIRONMENTAL ETHICS

Ten Commandments of Earth saving:

1.

Thou shall plant more trees and

stop illegal logging and burning of
forests.

ENVIRONMENTAL ETHICS

Ten Commandments of Earth saving:

1.

Thou shall plant more trees and

stop illegal logging and burning of
forests.

2.

Thou shall protect endangered

species, our indigenous heritage
and biocultural diversity.

ENVIRONMENTAL ETHICS

Ten Commandments of Earth saving:

3. Thou shall not resort to destructive
methods of fishing and shall
rehabilitate damaged coral reefs.
4. Thou shall stop polluting the soil and
waterways with garbage and toxic
waste, instead recycle and compost.

ENVIRONMENTAL ETHICS

Ten Commandments of Earth saving:

5. Thou shall not resort to burning to
dispose of garbage, especially plastic,
to avert climate change.
6. Thou shall stop using CFCs and
other ozone depleting chemicals.

ENVIRONMENTAL ETHICS

Ten Commandments of Earth saving:

7. Thou shall stop emissions that
cause mental retardation and
diseases, especially on children, by
keeping vehicles and factories in
good running condition.
8. Thou shall not smoke.

ENVIRONMENTAL ETHICS

Ten Commandments of Earth saving:

9. Thou shall conserve water and
energy.
10. Thou shall condemn war and
nuclear weapons. (Alvarez, 1993).

ESSENTIALS OF ENVIRONMENTAL
COMMUNICATION

Conflict

resolution,
mediation, and
arbitration.

FORMS OF ENVIRONMENTAL
COMMUNICATION
Communication
Cultural

Campaigns

Interventions