Burhan U.

Asif
Daniyal Naseer
Danish Babar
Faisal Ijaz
Fatimah Babur

HISTORY
Started in 1923
Within the period of 90 year :

NO.1 POSITION AS WORLDS

MOST REPUTABLE
COMPANIES
$81.83 BILLION
Entertaining the people throughout
the world.

Mission Statement
What our business is ?

Vision Statement
What do we want to become

Vision is not a STATEMENT but an IDEA.

To be the leader in delivery of
entertainment experiences

CORPORATE STRUCTURE

BCG STANDINGS

 Brings the MOST REVENUE

OPERATING INCOME

68%

45%and
for the firm.

Broadcasting and Cable, both domestic

and International

Six TV channels are located in the Top 10

 News Corp , Time Warner

 Viewership
CBS , 7.6 Million
Fox TV 6.7 Million Every Night

ABC 5.4 Million

 Theme parks and resorts and their

offering is different in different areas.
Revenues in this segment is
generated from the SALE OF
ADMISSION TICKETS of theme
parks, HOTEL ROOM CHARGES,
SALES FROM MERCHANDISE,
FOOD AND BEVERAGES.

 Revenues increased by only 1

PERCENT.
Revenues of domestic market
decreased by 38 MILLION$ whereas
revenues from international markets
INCREASED by 132 MILLION$.
Operating income DECREASED by 7
PERCENT.

 INCREASING FOOD COST and OIL AND

TRANSPORTATION PRICES.
Where Disney stands now?
Disney is the leader in theme parks with an
8.4% OF MARKET SHARE.
But, Competition is increasing.
Ocean park , NBC Universal and Carnival
Corp. major competitors.

 Studio entertainment is the 3RD

CONTRIBUTOR OF REVENUE for
Disney.

(In Millions)

2010

2009

%Chang
e

Theatrical Distribution

$2050

$1325

55%

Home Entertainment

$2666

$2762

(3)%

Television Distribution and other

$1985

$2049

(3)%

Total Revenues

$6710

$6136

9%

Segment Operating Income

$693

$175

296%

Revenues

 Alice in Wonderland & Toy Story 3 ;

Box office over

EACH.

$1 BILLION

 Paramount Pictures
and NBC Universal
COMPETITIVE
ADVANTAGE for these two was

The

that they had a number of super

stars as actors and producers in their
movies.

 Issue:
DECLINE of revenue in 2011

 350+ store locations worldwide

Character merchandise & Publications
based on Disney characters.
Disney Publishing worldwide
publishes children books and
magazines.
Licensing Fee & Royalties are earned.

 Total revenue INCREASED BY 10%

Operating Income INCREASED BY 11%
In 2011 Revenues by the segment
further increased by 5 PERCENT despite
decrease in Disney Publishing
Worldwide.

Decrease in Revenues from Disney

Publishing Worldwide
Trend of online reading
Introduce new characters and stories
to increase and recapture the
readership.

 Disney online and mobile games.

Such as Toy Story 3, Alice in
wonderland etc.
Games for social networking websites.
Acquired Playdom, Inc.,

 Focus is to develop Disney websites

such as Disney.com
2011, Revenues INCREASED BY 3%
Operating income DECREASED 34%