WELCOME TO OUR

PRESENTATION

Topic
Planning of a new
business

Product Profile

Name of the Product

: Quicy Juice

Type of Product
Ingredients

: Soft Drinks
: Orange , Salt

Container

: Tetra Pack

Container size

: 250 ml

Product Price

: 250 ml for Tk. 25

Estimated Durability

: 12 Months from date of manufactured

Machinery used

: Advanced technology imported from

USA, UK and Netherlands

Brand Slogan

: Khailai shanti .

Why Quicy Juice

Quicy Juice is especially for the children and
diabetic people .

It is a sugar free and diet juice.

Quicy Juice is also providing the totally fresh

juices.

People are very much conscious about their

health and mostly people are like the fresh
food rather than the Soda, Carbonated drinks.

Business Plan
There is no such juice pack for
diabetic patient which creates a
gap for them and we are filling
that gap by producing diabetic
juice and fullfilling the needs of
the diabetic patient

Target Market

Objective
Become as the Best New Juice Shop in the Bangladesh

Improving the customer satisfaction through the good

quality of products

The creation of unique, innovative and healthy

products that will differentiate Quicy Juice from local
juice shops

Four new Outlets in next five years in other city of

Bangladesh

MISSION

Establish Quicy Juice as the Local leading source of healthy

energy in the form of freshly juices with an uncompromising
commitment to making a difference through our values.

VISION

Explore all over the Bangladesh from fresh juices, providing

for all their needs always with the assurance of outstanding
quality.

Competitive Advantage(mukhe
bolte hbe)
Benefits Of Our Product

High Quality & good for health.

Juice For Diabetic people is a new product in

the market.

Diet

Mixed Flavour

Tetra Pack Protection

 First Comer in the market

Enough Consumer to go on a
large production
Experienced Management team
Product Differentiation

SIZE OF BUSINESS
SIZE OF BUSINESS
This business will produce & provide consumer product and
organize medium size business. Initially we will cover the 1
division of the country but our prospect will be whole of the
country.
OFFICE EQUIPMENT
As a Medium business we start our business with some necessary
equipment. Our main office established in 250 Square ft Space and
industry is established in 3000 square ft space. We arrange our main
office with; 10 computers, 6 printers, 10 tables, 50 chairs, 10 fans,
and 6 air- conditioners. These are our main office equipments but
there are also some other stationary .

Why did we choose the location?

Supply of electricity is available.
Supply of gas is available.
Financial institutions are available
in Khatunganjs why the transaction of
money is very easy.
Transportation system is very good

Threat Of Substitutes
Threat of substitutes towards For Quicy
Juice Company can be very high. This is
because of the
buyers might think the substitute product's
quality and performance are equal to or
greater than the our product.
substitute products price is lower than our
product

Threat of Supplier Bargaining Power

supplier bargaining power toward Quicy
Juice
Company can be very high. This is because
of the Suppliers have substantial resources and
provide a high differentiated product. In
addition, the supplier can create high
switching costs and increase the price
anytime.

Threat of Buyer Bargaining Power.

Buyers bargaining power towards Quicy Juice Company can be
very high. This is because of the

Buyers want the cheapest and the best quality products

But we are providing the best quality diabetic juice at lower cost
though we are new comer in the market

Threat of New Entrants

Existing juice companies can
come in the market
Minimization of profit

Product differentiation

Threat of Existing Rivalry

Rivalry refers to the competitive struggle for market
share between firms in an industry. Threat of
existing rivalry towards Quicy Juice Company can
very high. This is because of
Current society has developed a lot of drinks
company such as pran, Acme etc. Therefore, these
might make Quicy Juice Company facing a highly
competitive.

ARRANGEMENTS OF THE
CAPITAL & FORM Of
BUSINESS
The

development cost is about tk2.5

million.
60% of the capital will be given by the
partners.
40% capital will be collected by taking a
loan from a bank.
15.5% interest will be given for the bank
loan.

Partnership business.

Marketing Strategies
SMART objectives give the business a
clearly defined target like..

Market Segmentation & Target

Market
Market Segmentation
Target Market

Marketing Tactics

Pricing Strategies
Setting the pricing objectives
Determining Demand
Estimating costs
Types of cost and level of production
Analyzing competitors costs, prices
and offer
Selecting a pricing method

Promotional
Strategies

Advertising
Personal Selling
Promotional Tools
Public Relations

Place
Distribution Channel
Sylhet
Manufactur
er

Whole
seller
Distributor
Retail
Distributor

Rajshahi
Khulna
Barishal
Chittago
ng

Final
Customer

Dhaka

Within
area

Management Activities

Location
Technological Aspects
Human Resource
Staffing
Training and Development
Motivation
Maintenance

Management Orientation
Chairman &
President

Director
Finance

Director
Manufactu
ring

Director
Sales

Director
Marketing

Manage
r

Manage
r

Manage
r

Manage
r

Executi
ve

Executi
ve

Executi
ve

Executi
ve

Executi
ve

Executi
ve

Executi
ve

Executi
ve

Financial Analysis &

Documentation
Sales Forecasting

Situation Analysis

SWOT Analysis
STRENGTHS

WEAKNESSES

Available input materials

Low production cost
Technological and marketing
knowledge
Strong distribution channel
Reasonable price
Easy manufacturing process

It is easy to copy the idea by others

Taste differ from the natural green
coconut water
Green coconut water cannot be
preserved for longer period

OPPORTUNITIES

THREATS

High competition in future by copying

the idea
Monopoly market
Entrance of new product
Large market
Alternatives are avoidable in some
High demand
Might have a chance to get subsidies by segment
Uncertainty of launching a new product.
Govt. to export

Continue
PEST Analysis
POLITICAL FACTORS

ECONOMICAL FACTORS

Tax Laws
Stability of Government
Law of hiring and promotion

Increasing GDP
Easy availability of loans from
banks
Increasing middle class ,hence
more consumer buying power

SOCIOCULTURAL FACTORS

TECHNOLOGICAL FACTORS

Changing consumer habits &

lifestyles
Consumer buying behavior

Advancement of newer
technology
Government providing thrust on
R&D

Conclusion
Bangladesh is a large populated country. We have targeted a
huge market segment for the product. Lots of people are
looking for such a product. Our target market includes health
conscious people, sick people, sportspersons & many other
consumers,
which
we
have
segmented
from
the
Demographical, Geographical, Psycho graphical & Behavioral
point of view. Through provide good quality of product, selling
reasonable price, effective promotional activities and maintain
demand & supply of the product , put emphasize on customer
choice etc. In such way we want detain the market by our
product.

Thank You