Explain

Leader Abdul Nasir

Group name

Path finder

Group members
Abdul Nasir (Leader)
Muhammad Younis
Asim Raza Khan
Sajjad Ali
Muhammad Salem

Maam Farhana
Malik

Topic:

Advertisement

What is an advertisement
The word advertisement is derived from

advert which means to turn the mind

toward
The purpose of advertising is usually to
sell something
Advertising therefore is the art of selling
something through publicity

Advertising Objectives
Create awareness for new products
Inform consumers
Product features
price changes
Products benefits

Explain
Sajjad Ali

Types of advertisement

Out door

In door

Non product

Radio

National

International

Retail

Classified

Local

Covert

Brand

Online

Professional

Industrial

Tv

Newspaper

Cell phone

Outdoor advertising
Anyadvertisingdoneoutdoorsthat

publicizes your business's products and

services. Types ofoutdoor advertisinginclude
billboards, bus benches, interiors and
exteriors of buses, taxis and business
vehicles, and signage posted on the exterior
of your own brick .

Indoor Advertising
Indoor activities or things are ones that

happen or are used inside a building and not

outside.

Non product advertising

This kind of advertisement is advertise from

political parties and social group for the

purpose of safeguard ideologies and social
betterment

Example

Radio Advertising
It is small business advertising
Radio advertising can be a very effective

means to attract customer to some business

Example; NCBA E ,

National advertising
The advertising that is aimed at the National

Market rather than the local market.

Example

International
advertising
International advertisingis also a business

activity involvingadvertisers and

theadvertisingagencies that createadsand
buy media in different countries. The sum
total of these activities constitutes a
worldwide industry that is growing in
importance.

Retail marketing
Retail marketing is the planning and process

of selling goods or services directly to

consumers

Example

Explain
Younis malik

Classified advertisement
Is a product or services advertising that

appears in specific section of newspaper

under the heading classifying the product or
services being offered

Local advertisement
Any advertising placed by a

company,organization or individual operating

in a limited geographical area such as a city or
with in a state.

Covert advertising
Covert advertising refers to advertising that is

hidden in other media, such as an actor in a

movie drinking a Coca-Cola.It is referred to as
"covert" because it is not direct advertising,
but subliminally viewers often notice the
product.

Brand advertising
It is a advertising with a strong company

brand (logo /company name) also known as

brand advertising

Online Advertising
Online advertising is the newest and fastest

growing way to advertise. The internet now

provides every things from links on sites,to
banner ads on sites, to small ads on sites, to
pay per click advertising

Example

Explain
Leader Abdulnasir

Industrial advertising
Advertising directed at commercial business

customers. The advertisement of raw material

components needed in the production or
distribution of other services,

TV advertising
It is the generally considered the most

effective advertising.

Newspaper
Newspaper advertising can promote your

business to a wide range of customers.

Display advertisements are placed throughout
the paper.

Direct mail
Direct mail means writing to customers

directly. The more precise your mailing list the

more of your target market you will reach. A
direct mail approach is more personal.

Print Advertising
If an advertisement is printed on paper, be it

newspapers, magazines, newsletters, direct

mail, then it comes under the banner of print
advertising.

Education advertising

Education advertising has become popular

with bachelor, master and M.phil becoming

available in the colleges adds in newspaper.
Example.NCBA &E

Explain
Asim raza khan

Professional advertising
Advertising directed toward professionals

such as doctor and pharmacists etc.

Personal selling
is where businesses use people (the "sales

force") tosellthe product after meeting faceto-face with the customer. The sellers promote
the product through their attitude,
appearance and specialist product knowledge.

Publicity
the technique or process of attracting public

attention to people or products etc. by using

of newspaper,magzene,television or shops.

Public relations
Public relations (PR) is the way organisations,

companies and individuals communicate with the

public and media. A PR specialist communicates
with the target audience directly or indirectly
through media with an aim to create and maintain
a positive image and create a strong relationship
with the audience. Examples include press
releases, newsletters, public appearances, etc.

Advantages
Introduce a new product in the market
Increased sales
Fight competition
enhances good-will
Educates the consumer
Better quality products
Reduction in the prices of news paper and

magazines