Customer Story:

Life Technologies
A journey with Life Technologies to
innovate, optimize & reduce inefficiency
Presented By

Michael Meinhardt, Founder of Cloudwords

Blair Hardie, Sr. Product Manager, eBusiness, Life Technologies

RETURN ON INVESTMENT?

What are you measuring global

revenue, project cycle times?

Whats your benchmark and

goal?

How is your translation process

improving?

Wheres the data?

BENEFITS OF CLOUD COMPUTING

Anywhere, anytime, on any device

Near zero implementation cost
Near zero IT involvement
Multi-tenant benefits
Instant provisioning
Low TCO

THE HUMAN FACTOR

INTEGRATION AND AUTOMATION

AUTOMATE!

Expose APIs to create a seamless flow of data

Connect CMS, Source Control, etc.

Let customer or 3rd party developers enhance your solution

CLOUD INNOVATION CONTINUES

Blair Hardie, Sr Product Manager, eBusiness
Life Technologies is a global biotechnology company
providing innovative products and services in the fields of
scientific research, genetic analysis and applied sciences.

Approx. $4 billion revenue

50,000+ Products
180 Countries

| Life Technologies Proprietary and Confidential

10/15/15

JOURNEY
TO AN OPTIMIZED LOCALIZATION
MODEL

Photo: The Hollywood Archive

| Life Technologies Proprietary and Confidential

10/15/15

WHAT PROBLEMS TO SOLVE?

Strategic Issues

No clear ownership

Lack of strategy and over-arching process

Poor clarity on translation spend and ownership of budget

Questions regarding true value of translation

Technology Issues

Multiple systems in place not designed or optimized for

translation process

Lack of content ownership where translated content not stored

in Life Technologies data repositories

Not meeting the needs of the local teams

Site performance issues

| Life Technologies Proprietary and Confidential

10/15/15

HOW TO SOLVE THE ISSUES?

Strategic Requirements
Clearly define translation strategy
Create framework and cross-functional governance team for
ongoing strategy

Define how translations are funded

Publish policies on managing translation

Define a core set of KPIs to measure success

Technology Requirements

Standardize and simplify the content management process and

workflow

Enable local content authors with direct control over translated

content

Support a multi-translation vendor model

Improve search integration

Leverage our existing10/15/15

translations to drive down cost

| Life Technologies Proprietary and Confidential

ESTABLISH FACTS & BEST PRACTICES

Survey internal and
external stakeholders

Customer Insights/Usability
studies

A/B Test obtain data

Market research
Create Cross functional
leadership group
Develop model for
funding translations
org-wide
Create Translation
Feasibility Analysis

The what, where, why, when,

how?

10 | Life Technologies Proprietary and Confidential

10/15/15

Content
Type

Items (examples)

Owner

%
budget
allocati
on

Technical

Manuals
Protocols
Product Information

Product
Manageme
nt

30

Core
Marketin
g

Brochures
Web Marketing
Content

Global
Marketing

30

General
Marketin
g

Promotions
Banners
Locally created
content

Regional
Marketing

20

Core Web

Navigation
Labels/Buttons
Error Messaging

eBusiness

20

DEVELOP A GLOBALISATION
FRAMEWORK TO IDENTIFY NEEDS

Initial
set up
Run
Rate

$100
K
40K

$50
K
20K

p.a.
+
2 FTE
+
QC

p.a.
+
1 FTE
+
QC

No
Basic
translatio - Commerce
n

Enhanced
Basic
- Commerce
- Product Info
- Marketing

$250
K

80K p.a.
+
3 FTE
+
QC

Premium
- Commerce
- (More) Product
Info
- (More) Marketing

$500k1M+
200K
p.a.
+
4+ FTE
+
QC
Ultimate
- Full site

Potential models & cost for

translation
11 | Life Technologies Proprietary and Confidential

10/15/15

BUILD A FOUNDATION FOR CONTENT

MANAGEMENT & TRANSLATION
Develop global site
node structure

Customized the Multi Site

Manager model to fit our needs

Utilize Live
Copy/Rollout

Set up Rollouts to minimize

dependency on local authors

Developed
Regionalized
Components

Simplify the content creation

process for local authors

12 | Life Technologies Proprietary and Confidential

10/15/15

CQ CONNECTOR + CLOUDWORDS
SOLUTION
Custom CQ 5 /
Cloudwords connector
built on the Cloudwords
open API
Translation workflows
built natively within CQ
and tightly integrated
with Cloudwords
Intuitive interface for
authors to initiate
translation projects for
multiple languages and
pages
Extension of CQ 5
Translate to support
13 | Life Technologies Proprietary and Confidential
10/15/15
resource bundle

CLOUDWORDS MODEL @ LIFE

We
b

1
conne
ctor

(CQ)
l
ua
n
ma

Cloudwo
rds
Centraliz
ed
TM

tr y
n
e

Constantl
y
measure
project
KPIs

Other LT org functions

14 | Life Technologies Proprietary and Confidential

10/15/15

3
Translation
Agencies
(market place)

15 | Life Technologies Proprietary and Confidential

10/15/15

THE FUTURE

2013 2030: Companies will begin to truly utilize technology

that delivers ROI now, not in 5 years love the Cloud
philosophy! The world will continue to evolve and companies
will continue to bring innovative strategy and technology to
market.

Here is a glimpse into the not so distant future:

There will be zero communication barriers, regardless of

language.
My 3 year-old will be connecting with China, speaking
English, while they are speaking Chinese.

Global citizens anywhere in the world will be able to have

access to the same literature, books and texts in any
language, from any device, anytime.

MASSIVE OPPORTUNITIES

Global Collaboration and Communication will solve the

worlds biggest challenges:
Cancer will be solved by a cross collaboration between
countries
Dimension/Alzheimers will be solved by global research
AIDs/HIV will be solved by improved education and
communication
Stem cell research will be improved dramatically by cross
regional teams
Hunger and the right to fresh water will be solved by better
education

Thank
you.
Michael Meinhardt | Founder
415.394.8003
Blair
Hardie | Sr. Product Manager,
Michael@cloudwords.com
eBusiness
@cloudwordsinc | www.cloudwords.com
blair.hardie@lifetech.com