BUSINESS

PLAN ON
FAST FOOD
INDUSTRY
FRESH FAST
FOOD

EXECUTIVE SUMMARY
The fresh fast food restaurant will be a moderately priced 30 seat
restaurant offering family style food and service. Dosa idli (south
Indian) momos chilli potatos ( chinese) Indian thali along with
generous salads are all on the menu. We will offer specialty
selections including a lighter options and smaller portions for a
childrens menu.
The fresh fast food restaurent will be leasing a 500 square foot
space located at West Roads Shopping Center, an existing retail
center located in Rohini, Delhi.
The dcor will feature wood accented chairs with blue and white
checked table cloths. Dinner style tables will be surrounded by
wooden chairs with comfortable seating cushions.

BUSINESS OBJECTIVES
The primary objectives of the business plan for
Restaurant are below:
To be the premier home-style restaurant in
western style.
To provide quality meals at reasonable prices
with exemplary service

MISSION STATEMENT
Our Mission is to provide a unique and relaxing
dining experience similar to dining at home.
We will strive to achieve this goal by:
1) By providing menu items incorporating quality
ingredients at reasonable prices, and
2) We will be mindful of the well being of our
customers and staff treating each and everyone
with dignity and respect just like we would at
our own home!

START UP SUMMARY
The cost to open the restaurant is 6 lack. The majority
of the expenses are in furniture fixtures and equipment
totally 2 lack. The location requires some build-out
and renovation totally 1.20 lack and will require
approximately 30 days to complete. The Wrights will
sub-contract the work themselves.6 lack of the start-up
costs will be funded by the owners and loan from
bank. The owners source of funds is a combination of
liquid assets and marketable securities, primarily from
their existing catering business.

SWOT ANALYSIS
Strengths.
Weaknesses
Prices are cheaper than
Our restaurant is new and
your competitors.
not established.
Our service style is new to We have limited funds
the area.
available.
Our location in the area
We offer a product which
will attract the visitors
is already available on the
and the shoppers
market.

Opportunities
Number of colleges are
nearby to the restaurant.
Working families with their
children's.

Threats
A high street brand is
becoming popular.
Our business lease is up for
renewal and a rent increase
can happen.
Competitors can lower their
prices or they can copy the
style of services.

MENU
South Indian:
Dosa, masala dosa, paneer dosa,
onion dosa idli vada pao
Chinese food:
Chilli patato, pizza ,burger ,
hot dog, fried rice,
momos ,noodles, pasta
Indian thali :
Half thali, full thali

COMPANY DESCRIPTION
The Fresh fast food restaurant will be wholly
owned and operated by all partners. The
restaurant will serve a variety of classic homestyle favorites from pot roast and mashed
potatoes to patty melts and vanilla ice cream.
The restaurant will be open 7 days a week with
hours as follows:
Monday to Sunday:
11:00 am 9:00 pm

LOCATION AND
FACILITIES
The 500 square foot restaurant will be located in a
Rohini. The restaurant is located in a major traffic
area, at the intersection of madhuban chowk.

BUSINESS AND INDUSTRY

PROFILE

Despite the effects of the Asian Economic Crisis followed by political turnover
up to mid 2011, Indian food service industry witnessed growth over 2010/2011
at 4 - 5% in terms of units and transaction. Much of this growth was
contributed by the cafes/bars, fast food, and food retail sectors, whose wide
appeal amongst a young population, for whom time is of a premium, led to
high levels of growth. This growth is underpinned by market demand and
lifestyle changes, such as seeing eating out as part of trendy lifestyle.

Market Trend:
Today the contemporary food outlet must maintain its appeal within an
increasingly health-conscious market. Worldwide the "diet" continues to gain
momentum and this means that products with less appeal to the diet-conscious
will suffer reduced success.

Market Size:

With sales in excess of Rs. 105 billion, the market for fast food is substantial, and the
opportunity to build and grow a new exciting product with a strong brand is real. Asian
style food represented approximately 35% of this revenue. Although the market is mature
with heavy buyer/seller saturation, it is heavily segmented on quality, style, modality and
price, presenting opportunity for niche market products such as Nutrela. Customers'
perception of 'healthier' is an important value proposition.
Major Players In The Market:

With over 32,000 locations in over 110 countries, McDonalds is the world's largest
fast food restaurant chain. McDonald's operates its own restaurants and franchises its
brand to local businesspeople (about 70% of the world's McDonald's restaurants are
franchised.)

COMPETITOR ANALYSIS
1. Bikanervala
Bikanervala is one of the most popular mithai shops in
the city. A formidable list of snacks and fast food attracts
a long list of takers. Vegetarian meals have their takers
among those on a budget.
2. Taste Drive
Taste Drive is an eating point that offers rolls and wraps
with a Mercedes as their USP. This fast-food joint at
TDI Mall in Rajouri Garden is known for its Kathi Rolls
- Chicken Tikka Roll and Egg Roll. Besides, dim sum
and Sichuan Mushroom as its other specialities.

3. Raj Chhole Bhature And Lassiwala

Pitampura seems to have now got used to the presence of
a stellar eatery that shifted its base from Chandni Chowk.
Chhole Bhature, Chhole Chawal, Gulab Jamun and lassi
get consumed at lightning speed! Kadhi Chawal, Rajma
Chawal and Pao Bhaji are the other items on offer.
4. Bakes & Byte
A small fastfood joint situated at Sarojini Nagar Market,
Bakes and Bytes serves you chalu Chinjabi and
predictable Pijjas that poorly attempt to pass off as
Pizzas.

POTENTIAL COMPETITORS

Our Fast restaurant has several advantages over its leading competitors:

Unique "fusion" concept of dipping sauce.

We expect a high degree of enthusiasm and offer a fun store with friendly
staff, that reflects the company's youthful and energetic culture.

Supporting merchandise items that support the company's brand building.

Our fried potato is made 100% fresh, compared to most fast food outlets that
use frozen fries.

Our dipping sauce is also made fresh without preservatives.

Our innovative packaging will be more entertaining than our competitors; a

single cone with a cup reserved for dipping sauce.