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• ANKITA
• ANNCIE
• SPOORTHY
• KINSHOO
• SHILPA
• SHUJATH
Contents
INTERACTIVE MARKETING
CONCLUSION
NEED OF THE HOUR
• subtle changes
• evident in marketing and management related
information systems.
•
•
•
Marketing Systems
• Marketing systems are concerned with
– Planning, promotion, and sale of existing
products in existing markets
– Development of new products and new
markets
– Better attracting and serving present and
potential customers
Marketing Demographic Technological
& Economic & Natural
System Environment Intermediaries Environment
Pl M
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enm iog
n i ke
Sayt rkmet ti
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rm faor ke
ng
fo InM Mar
Product S ys
te
m
Suppliers Targe
In
Publics
Price
Place
t
Custo
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Ma
st n
rk mers
Sy t io
et
on za
i Promotion
Sy ng
ti ni
ta ga
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e m on
en Or
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em g
ol
pl in
Im ke t
r
Ma
Political Competitors Social
& Legal & Cultural
Environment Environment
MKIS
Marketing Information
Systems
7
Interactive Marketing
• Interactive Marketing
– A customer-focused marketing process
– Uses the Internet, intranets, and extranets
– Establishes two-way transactions between
a business and its customers or potential
customers
• Goal
– Profitably use networks to attract and keep
customers
– Get customers to help create, purchase,
and improve products and services
Chapter 7 Electronic Business Systems 8
Sales Force Automation
• Outfit sales force with notebook
computers,
web browsers, and sales contact
software
– Connect them to marketing websites and
the company intranet
• Goals
– Increase personal productivity
– Speed up capture and analysis of sales
data
Chapter 7 Electronic Business Systems 9
– Gain strategic advantage
TARGETED MARKETING
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contents
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CEO
Sub Department
Thank You!