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L/O/G/O

INFORMATION SYSTEMS IN MARKETING

PRESENTORS:
• ANKITA
• ANNCIE
• SPOORTHY
• KINSHOO
• SHILPA
• SHUJATH
Contents

NEED OF THE HOUR

INTERACTIVE MARKETING

MKTING SALES FORCE AUTOMATION


IS
CRM

CONCLUSION
NEED OF THE HOUR
• subtle changes
• evident in marketing and management related
information systems.



Marketing Systems
• Marketing systems are concerned with
– Planning, promotion, and sale of existing
products in existing markets
– Development of new products and new
markets
– Better attracting and serving present and
potential customers
Marketing Demographic Technological
& Economic & Natural
System Environment Intermediaries Environment

Pl M

em
an a r

sito atin ng

st
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enm iog
n i ke

Sayt rkmet ti
n g ti

rm faor ke
ng

fo InM Mar
Product S ys
te
m
Suppliers Targe
In

Publics
Price

Place
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em &
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rk mers

Sy t io
et

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i Promotion
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ti ni
ta ga
st C
e m on

en Or
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em g
ol

pl in
Im ke t
r
Ma
Political Competitors Social
& Legal & Cultural
Environment Environment
MKIS
Marketing Information
Systems

7
Interactive Marketing
• Interactive Marketing
– A customer-focused marketing process
– Uses the Internet, intranets, and extranets
– Establishes two-way transactions between
a business and its customers or potential
customers
• Goal
– Profitably use networks to attract and keep
customers
– Get customers to help create, purchase,
and improve products and services
Chapter 7 Electronic Business Systems 8
Sales Force Automation
• Outfit sales force with notebook
computers,
web browsers, and sales contact
software
– Connect them to marketing websites and
the company intranet
• Goals
– Increase personal productivity
– Speed up capture and analysis of sales
data
Chapter 7 Electronic Business Systems 9
– Gain strategic advantage
TARGETED MARKETING
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CEO

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