SARITA HANDA

ABOUT HER
It takes a true visionary like Sarita Handa to channel her passion for
textiles to build a multimillion dollar company such as SARITA
HANDA.
25 years ago, she started with nothing other than her name, a list of
customers she wanted to be associated with and a hole lot of zeal to
create a company with a heart.
Exclusive and authentic, the SARITA HANDA Collection reflects the
subtle elegance of French design with unique hand embellishments.

The building of a multi-crore textile business.

A big part of her career in textiles wasn't planned. In the late 1980s, she
decided to take up a job with Shyam Ahuja in Delhi, but quit in 1990. For two
years she researched before starting a home furnishing product manufacturing
unit in 1992.
Choosing textiles as a career.
Since she was married to an army officer, she travelled across the country

with him and even learned to stitch her own clothes. In 1972, he was at the
Defence Services Staff College at Wellington, Tamil Nadu, where she came
across beautiful hand-embroidered linen.
she brought them back to Delhi and sold them to friends over a coffee party.
However, it wasn't till the 1990s that she thought of starting her own venture
due to two reasonsher husband's job did not allow them to stay at one
place and did not have enough financial support.

Sarita Handa brand establishment - Once she found herself drawn

to textiles and antiques, she started collecting books, documents and

textiles from museums, flea markets and quaint old shops. she did not
have any formal training as a designer but learnt from friends, family
and mentors.
The Sarita Handa brand was born in February 1992- She hired a

few tailors and started operations from her mother's home at South
Extension, Delhi. In 1993-94, they hired a small workshop at
Tughlakabad.
Journey from idea to execution - They began as a small line, but

entered the international market for fashionable home furnishings right

from the start.They first did business with a German catalogue
company called Heine GMBH, which owned companies called Spiegel
Inc and Eddie Bauer in the US.

Scale up the Business

In 1995, they set up first factory at Udyog Vihar, Delhi. Since they

had eight clients, including Ralph Lauren, Bloomingdale's and LA

Rinascente SpA, they started focusing on manufacturing products.
In the following year, they set up another 40,000-50,000 sq ft factory

in the same area.

Though they had bought land at Manesar, Haryana, in 2000, they

continued with four factories and office at Udyog Vihar till 2005.
She was shaken by her husband's demise in 2001, and it took a few

years to regain control of her life and business. Eventually, in 2006,

they moved to the 1.8 lakh sq ft factory at Manesar, which is also the
location of head office.

PESONAL INTERESTS
Love for nature and flowers
Travelling
Personal favourite is a wooden sculpture depicting Lord

Shiva
Persian rug collection
Paris- best flea market to pick items for dcor
Quality, maintenance and colour- fastness to choose the
right fabric

WORKS

SARITA HANDA is a name that stands for uncompromising quality, design and

elegance. The collection is a result of a love for the aesthetics of French style,
interpreted through the traditional art of Indian needlework.

The designs and colors are inspired by rare 18th century French textiles, ribbons

and embroideries updated to appeal to the modern eye.

Today, driven by this passion for arts, textiles and the finer things in life, she has

set the tone for SARITA HANDA Exports, the manufacturing arm of the business
which does private label bedding for the Pottery Barn, Macys, Ethan Allen and
Bloomingdales to name a few.

Belief Statement - I do not give myself the liberty to take things for granted

no matter how good the situation is.

 She personally oversees all developments in every department.

Her unparalleled discipline, an unerring vision and trusting her instinct to take
calculated risks is what makes Mrs. Handa the kind of business woman that
many entrepreneurs look up to. There comes a time when one has to overlook
short term benefits, instead look at the larger perspective. This is key to the
success of a business' believes Mrs. Handa
Her dream was to design and sell not just textiles but lifestyles. Today her
team and she proudly says that they are doing just that.
The collection has the best of natural fibers for maximum comfort. A subtle
and soothing color palette harmonizes seasons, moods and decor, while classic
styling is complemented by the exquisite design and crafts skills. Every product
is a piece of art, lovingly brought into being by skilled craftspeople exposed to
an International aesthetic.

PRIVATE LABEL
A very creative and innovative design team and an equally
talented and meticulous group of crafts persons collaborate to
turn out design that are impossible to resist. The influence and
inspiration come from traveling the world and visiting places as
diverse as Flea Markets and Museums. Little wonder then, that
Sarita Handa line of Fashion Bedding and Decorative
accessories is very sought after.

Her first home furnishing brand private store is in sultanpur,MG

road.
Home Dcor store in Khan Market.

HER ACHIEVEMENTS
From India, Sarita Handa - a luxury lifestyle Brand has been

identified by Cannes Lions 2014 for submission in this new

category for the first time. It is a very prestigious festival for the
brand to be associated with and a perfect platform to showcase
the brands key strengths - design, innovation, exquisite
detailing and quality craftsmanship.
Sarita Handas submission for this category is the much
appreciated Fauna collection decorative cushions, which has
been inspired by the natural world of exotic wild animals as well
as classic art based on Tigers, Zebras and monkeys. These
naturalist designs interest customers who like natural colors,
materials such as wood and bamboo and a desire to decorate
with visuals from the jungle, desert and Asian landscapes.

 India Design ID had been an excellent platform to

showcase our designs for all home decor requirements

that one could wish for. The Internationally inspired
textiles and linens have now expanded into a
comprehensive and extensive home decor collection. This
year's booth was inspired by Sarita Handas Mumbai
store. The vertical booth displayed 5 elaborate
installations with our new designs of furniture consisting of
modern chesterfield sofas, wing backed chairs and for the
first time we presented traditional designed furniture in
sleek contemporary black and white finish and for the true
traditionalist we reintroduced the caned furniture.

IDS 2015 COLLECTION

STORE COLLECTIONS

Compiled and Presented by

Rashi Goyal
Sonali Agarwalla
Yamini Sharma
Sakhi Jain