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Expert System
These systems mimic human expert in a particular area and
provide answers or advice by asking a series of questions.
First knowledge is gathered from the expert and it is compiled.
The processing in an expert system is known as inferencing
Matching facts and rules,
Determining the sequence of questions presented to the user and
Drawing a conclusion.
Examples:
Automated system for analyzing bank loan application (Example, IF
personal income is >= Rs.50,000, THEN approve the loan)
Medical diagnosis,
Machine configuration,
automobile diagnosis,
financial planning,
software application assistance (Wizards)
Collaboration System
These systems enable people to communicate, collaborate
and coordinate with each other
Example:
Electronic mail system with automated, shared calendar.
Microsofts Exchange/Outlook and Lotus Notes are collaboration
systems that provide people with E-mail, automated calendaring
and online, threaded discussions.
Videoconferencing and Desktop videoconferencing (fast personal
computer, a small camera, a speaker telephone,
videoconferencing software and video board)
Groupware Helps people work together; Example Lotus Notes
One form of groupware is the Electronic Meeting Systems (EMSs).
Helps group members solve problems and make decisions through
interactive, electronic idea generation, evaluation and voting.
Electronic Commerce
System
Electronic Commerce is the online exchange of goods, services
and money between firms (B2B) and between firms and customers
(B2C).
Other forms of electronic commerce include Business to
Employees (B2E) and Consumer to Consumer (C2C).
EC also involves events leading upto purchase of
products/services and also after sale service.
These systems enable customers to buy goods and services from
a firms Web site.
These systems work through Internet and
Enable consumers to find information about the products
and purchase goods or services.
Business firms can also exchange , information and
services electronically
Example: www.flipkart.com or www.amazon.com
Before Electronic Commerce, Electronic Data Interchange (EDI)
was in vogue.
EDI refers to the digital or electronic, transmission of business
Accounting Information
Systems
Finance Information
Systems
Marketing Information
Systems
Amarketinginformationsystem(MKIS)isasoftwareprogramthatallowsuserstocompileand
analyzedatainaveryeasy,organizedfashion.
MKISsystemshelpusersmakedecisionsaboutconsumerbehaviorandthemarketingmix,
includingproductsandhowtheyareplaced,priced,andpromoted.
Thesesystemsareusedformanagingnewproductdevelopment,distribution,pricing,promotional
effectivenessandsalesforecastingoftheproductsandservicesofferedbytheorganisation.
Threecomponentsofmarketingintelligencenetwork:
1.Continuousmonitoringistheprocedurebywhichthechangingenvironmentisregularlyviewed.
2.Marketingresearchisusedtoobtaininformationonparticularmarketingissues.
3.Datawarehousinginvolvestheretentionofalltypesofrelevantcompanyrecords,aswellasthe
informationcollectedthroughcontinuousmonitoringandmarketingresearchthatiskeptbythe
organization.
Examples:
Marketresearchandanalysis
Newproductdevelopment
Promotionandadvertising
Pricingandsalesanalysis
Productlocationanalysis
Marketing Information
Systems
Marketing Information
Systems
AdvantagesofMarketingInformationSystems:
1.Organizeddatacollection.
2.Abroadperspective.
3.Thestorageofimportantdata.
4.Anavoidanceofcrises.
5.Coordinatedmarketingplans.
6.Speedinobtainingsufficientinformationtomake
decisions.
7.Dataamassedandkeptoverseveraltimeperiods.
8.Theabilitytodoacost-benefitanalysis.