Prepared By :

Amir Hamzah Bin Abd Rahim

Mohamad Khawarizmi Bin Anuar
Mohammad Izatulakmar Bin Nazaruddin
Mohd Noor Fadil Ihsan Bin Wahid Dzafar
Prepared For :
Madam Shifa Binti Faisal

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United Kingdom Country

Background

Consists of four countries united under one monarch and government

England, Scotland, Wales and Northern Ireland
World's fifth-largest economy by nominal GDP
The nationality people called British
Christianity was dominated compared others
Ranked 5th out of 43 countries from Economy Index
Rated at 99% in literacy rate
Has high media usage in newspapers, radio, television and internet

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History of Coca-Cola

Created by John Pemberton as medicine in 1886

First advertisement at Atlanta, Georgia
Coca Cola name given and design by Frank Robinson
Launched in bottle form for sales in 1916
First event sponsor Olympic Games in Amsterdam
Six Pack Coca Cola drinks was introduced in 1930s
In 1982, Diet Coke was introduced and the latest one was Coke Life in 2014

The Coca-Cola Company in United

Kingdom

Coca Cola Great Britain (CCGB) - as a headquarters for marketing and new
developing
Coca Cola Great Britain (CCGB) as a manufacture and distribute the drinks
product to customers
There are 6 manufacture site in Great Britain
Coca Cola, Diet Coke, Coke Zero, Coca-Cola Life, Sprite, Fanta, Oasis drinks,
Powerade, and Schweppes Abbey Well water

Coca-Cola Company Partnership

WWF
Special Olympics GB
StreetGames
FreeSport
UK Active
Birmingham City Council
Newcastle City Council

Swot Analysis

Swot Analysis

Strength

Strength

Coca-Cola brand image and their market share in global

beverages industries. Coca-Cola brand has been presence in
200 countries all around the world

Coca-Cola brand names has been set up in heart of people

around the world including United kingdom citizen. This were
make Coca-Cola has their own loyal customers in UK

The varieties of their product brands in United Kingdom. CocaCola has 27 soft drinks brands in United Kingdom

Swot Analysis
Weakness
The absence of health guarantee in several Cocaes
Cola products. Some people with their perception
drink Coca-Cola would make them obesity and
diabetes

Coca-Cola has low in product diversification. They

only

focus

on

soft-drink,

where

as

their

competitors, Irn Bru in United Kingdom has their

own has ice-cream products

Swot Analysis
Opportunities

Coca-Cola should produce more health drinks products

in order to grabs more customers. Although they had,
health cola drinks, they should exposed that product to
publics

Coca-Cola should make a product diversification

Opportunities on buy out competition on beverages

markets. By doing this they will control the beverages
industry in UK

Swot Analysis
Threats

Coca-Cola would face competition from the local

and global product. For example Irn Bru (local) and
Pepsi (global)

There are also exist an indirect competition. For

example Red Bull and Starbuck Coffee

Some customers would changes their preferences

on buying. Customers also likes to look on healthier
products

Marketing
Mix

Product

Coca-Cola has their own formula as their secret recipe

for their product. Coca-Cola has 27 brands under them
Coca-Cola Life, Coca-Cola Zero, Diet Coke, Fanta

Price

Each price of Coca-Cola products are different according with

the brands and amount of cola
Each price of Coca-Cola are different based on where are being
place. Some make an offer which is any purchases more than
one unit will get special price

Place

Coca-Cola product can be found at supermarket around

United Kingdom. For example: Tesco, Asda, Sainsburys and
Ocado

There are also a Coca-Cola vending machine that can found

a the streets to make consumer to get and reach Coca-Cola

Promotio
Christmas campaign which is Coca-Cola send out a truck to
n meet the Coca-Cola lovers all over the Great Britain. Start
from end of November until Christmas

Choose Happiness that promote 4 Coca-Cola brands which

is Coca-Cola, Coca-Cola Zero, Coca-Cola Life and Diet Cola

About

Background and
History

1901 Iron Brew in Scotland

1946 Change of law in term of product name. Change to
Irn-Bru
1980 Low Calories Irn-Bru
1991 Diet Irn-Bru
2006 Irn-Bru 32
2011 Irn-Bru Sugar Free & Fiery Irn-Bru
2012 Britvic pla to buy AG Barr

Product
REGULARSPARKLING FLAVOURED SOFT DRINK

Carbonated Water, Sugar, Acid (Citric Acid), Flavourings

(Including Caffeine, Ammonium Ferric Citrate & Quinine),
Preservative (E211), Colours (Sunset Yellow, Ponceau 4R)

SPARKLING LOW CALORIE FLAVOURED

SUGAR FREE
SOFT DRINK WITH SWEETENERS

Carbonated Water, Acid (Citric Acid), Flavourings (Including

Caffeine, Ammonium Ferric Citrate & Quinine), Sweeteners
(Acesulfame K, Aspartame), Preservative (E211), Colours
(Sunset Yellow, Ponceau 4R)

Swot Analysis

Swot Analysis
Strength

Strong brand position across Scotland, labeled as other

national drink
Specialized in different flavors and packages
Low cost product
Strong distribution channels to route key markets

Weaknesses

Weak economy raises the cost of raw materials and chance of

currency volatility
No alternatives offered for increasing health conscious
segments

Swot Analysis
Opportunities

Expansion of market across UK

Diversify into tea and coffee segments
Opportunity to enter more government sponsored
events for wide recognition of brands
Rising demand of Health and energy drinks offers
another huge market across USA
Enter into developing countries like India and Brazil

Threats

Health issues among the consumers

Environmental threats due to improper waste
management
Increasing distribution costs

Marketing
Mix

Product

Indescribable of sweet and sugary flavour

Offers in various Shape and packaging for both Irn-Bru and
Irn-Bru Sugar Free.
Irn-Bru also sells Irn-Bru Ice Cream, where it was
introduced in 2014.

Price

Offer an affordable price and cheaper then Coca-Cola

500ml of Irn-Bru = 1.15, 10p cheaper then 500ml coke
2l of Irn-Bru is even cheaper with a price of 1.75

Place

Irn-Bru is primarily a Scottish based company with majority

of its revenues located in Scotland. They have expanded
to many foreign markets, including Australia, Denmark,
Finland, and Hong Kong. It manufactured by A.G. Barr in
Glasgow, Scotland and transported to TFB & Associates
Ltd distribution center in Markham, Ontario. Irn-Bru is
currently available at Sobeys Supermarkets across
Canada

Promotion

Irn-Bru has a long-established gimmick associating Irn-Bru

with Scottishness, stemming from the claim of it being
Scotland's national drink. Irn-Bru is promoted and advertised
in many different ways, from an interactive online website
and hilarious (and controversial) television commercials, to
being the official soft drink partners of the Scottish
Professional Football League, and the Football League

Promotion

Comparison
Between

Product
REGULARSPARKLING FLAVOURED SOFT DRINK
SPARKLING LOW CALORIE FLAVOURED
SUGAR FREE
SOFT DRINK WITH SWEETENERS

Coca-Cola has 27 brands under them

Coca-Cola Life, Coca-Cola Zero, Diet Coke, Fanta

Price
Each price of Coca-Cola products are different according with
the brands and amount of cola
Each price of Coca-Cola are different based on where are being
place. Some make an offer which is any purchases more than
one unit will get special price

Offer an affordable price and cheaper then Coca-Cola

500ml of Irn-Bru = 1.15, 10p cheaper then 500ml coke
2l of Irn-Bru is even cheaper with a price of 1.75

Place

Coca-Cola product can be found at supermarket

around United Kingdom. For example: Tesco, Asda,
Sainsburys and Ocado

There are also a Coca-Cola vending machine that can

found a the streets to make consumer to get and reach
Coca-Cola

Irn-Bru is primarily a Scottish based company with

majority of its revenues located in Scotland. They have
expanded to many foreign markets, including Australia,
Denmark, Finland, and Hong Kong
Irn-Bru is currently available at Sobeys Supermarkets
across Canada

Promotio
n
Coke's advertising is pervasive, as one of Woodruff's
stated goals was to ensure that everyone on Earth drank
Coca-Cola as their preferred beverage

Barrs advertising is full of gimmick and controversy

associating with Irn-Bru Scottishness

Thank you
from

Dominos