Beruflich Dokumente
Kultur Dokumente
Group 4
Joanne Guan Huey Mei
Kong Tse Chien, Bill
Law Jen Xiang
Law Jen Yang
Lim Jim Hong
Sarah Chong Hui Wen
Wong Wan Siang
Outline
Purpose
Scope
Findings
Analysis
Conclusion
Purpose
Compare
Contrast
Recommend
Scope
Environmental Factors
Sustainability
Ethical Issues
Social Responsibilities
Strategic Analysis
Decision Making
Policies and Procedures
BACKGROUND
History
Vision and Mission
History
CIMB Bank
Established by Wee Kheng
Chiang in 1924
Established in Kuching
Renamed as Commerce
International Merchant Bankers
Bhd. (CIMB) 1986
HSBC Bank
Founded by Thomas Sutherland in
1865
Established in Hong Kong and
Shanghai
Named after The Hong Kong and
Shanghai Banking Corporation
Limited.
HSBC Bank
Vision: To be the worlds leading
financial service company
Mission: Connect customers to
opportunity
Environmental Factors
- Internal Factors
- External Factors
Internal Factors
Organizational Culture
CIMB
HSBC
Attention to Detail
Low
High
Outcome Orientation
High
High
People Orientation
High
Low
Team Orientation
High
Low
Aggressiveness
Low
High
High
High
External Factors
Factors
CIMB
HSBC
Customers
Most well-known in
Malaysia
Competitors
Economic
Political
Political conflicts in
Bangkok during 2013
Inadequate compliance
with US regulations in
2012
Sociocultural
Technological
Investing in green
technology
SUSTAINABILITY
- Importance
- Methods of achieving
Why is it important?
To seek for commercial
opportunities
To reduce risk
To create long term value
Communities investment
Strategies
Customer
Employees
Community investment
CIMB
Involved with projects
which provide learning
opportunities to the poor
Funded CIMB Regional
Scholarship
HSBC
Involved with charity
partners
Donated US$117mil to
community investment
programmes
Charitable education
project
HSBC water programmes
Strategies
CIMB
Focuses on improving
social-economic status
Funded the socialeconomic project to provide
skill training
HSBC
Focus on employees
Focus on the needs of the
customer and societies
Employees
CIMB
CIMB Credit Academy
CIMB-INSEAD
Leadership Program
HSBC
Sustainability Leadership
Programme
Customer
CIMB
HSBC
Manage customer
Manage customer
satisfactions and complaints
satisfactions and complaints
Climate Change
Customers Resolutions
Benchmark Index to reduce
Unit (CRU)
carbon emissions
Banking and Financial
BRT projects to provide
Institutions Act establish to new fuel-efficient buses
govern customer privacy
ETHICAL ISSUES
Examples
Solutions
Examples
money laundering
violation of personal privacy
misuse of personal banking
details
Ethical Issues
CIMB
HSBC
Solutions
Change in business operations
-> Chastise the bank properly in order to make the antimoney laundering checks to be more efficient.
Avoid customers who pose as an unacceptable
Social Responsibility
CIMB Bank
Funding impoverished rural areas, for example
Mah Meri community
Collect funds for Brickfield project
Social
Environment
Workplace
CIMB Bank
Community
Provide scholarships
Financial funding in sports field to
develop potential young athletes
Education
Improve English standard and
passing rate
Environment
Change in way of operating
business to be environmentallyfriendly
Having green visions to motivate
their employees to be greener
Global
Conservation and provision of clean water
source
Preservation of forestlands
STRATEGIC ANALYSIS
SWOT Analysis
Porters Five Forces
SWOT ANALYSIS
SWOT Analysis
CIMB
HSBC
Strength
Weakness
Obstruction by the
governmental rules and
regulations
Competitors
SWOT Analysis
CIMB
HSBC
Opportunity
Investment on potential
emerging market
Provision of own products
Threat
Naturally- Natural
Disasters
Political- Politic issues
that arises
Global- Economic
downturn
PORTERS FIVE
FORCES
Power of Suppliers
Provide investors with ideas,
comprehensive reviews for each market,
distilled from local knowledge and views
on global investment trends
Provide a longer-term investment in these
markets
Power of Suppliers
The performance of the company is
affected by the concentration and size of
the suppliers and the differentiation in the
materials supplied
HSBC used the strategy of charging
suppliers with prices proposed by each
supplier
Industrial rivalry
HSBC uses efficient
strategies
Devise strategic plans such
as HSBC Loyalty Cash ISA
Problems
Decisions made
PROBLEMS
Problems
Structured = Problems
with standard procedures
to solve
Unstructured = Problems
that are unique and require
a specific method to solve
Structured Problems
CIMB
HSBC
Solution:
Solution:
- Suggests profit reinvestment plan to - Uses independent auditable data
aid in its capital reserve.
aggregator
-Know your customer utility
Unstructured Problem
CIMB
HSBC
Solution:
Form Asia-wide brokerage business
that bring potential advantages to its
sales and trading.
Solution:
Shut down and sold 60 businesses
to decrease operating costs.
- Research on foreign exchange
trading
- Save up for potential settlements
DECISIONS
Good Decisions
Buying over Asia Pacific
assets and investment
banking from Royal
Bank of Scotland (RBS)
Exiting non-strategic
markets and business
investments (2012)
Brand promotion
Focused on ultimate
goals
Bad Decisions
CIMB
Merging with
RHB Capital Bhd
and Malaysia
Building Society
Bhd (MBSB)
Job redundancy
and closure of
branches
Financial losses
and neglection of
employees wellbeing
HSBC
Involvement in fraud
cases
Accused of being a
custodian of life
insurance policies in
which were used as
collateral for bonds
Untrustworthy
Focused on
long-term
goals
Take risks to
achieve maximum
benefits
Characteristics
of Good
Decision
Making
Process
Able to be aware
and adapt to
changes
Taking care of
the well-being of
stakeholders
Bias towards
personal
benefits
Characteristics
of Bad Decision
Making Process
Negligence of
employee
welfare
POLICY AND
PROCEDURE
POLICY
Policy
CIMB Bank
HSBC Bank
PROCEDURE
Procedure (CIMB)
Whistle
Blowing
Procedure
Privacy
Policy
Procedure
Procedure (HSBC)
Internal
Control
System
Conclusion
Both CIMB and HSBC Banks are affected by internal and
external factors.
Both organizations foresee the importance of sustainability
and devised ways to achieve its own sustainability and to
reach out to the community.
Strategic analysis such as SWOT Analysis and Porters
Five Forces Analysis are used to analyze the companies
strength and weaknesses.
The decisions taken by both organizations affect the
organizations performances and profitability.
Both organizations also devised their own policies and
procedures as a guideline to overcome their own problems.
Thank You