3 Stages of Product Management

The Problem

South Africans pay an average rate of $23.08 per

Mbps, as compared to the global median rate of

The Solution

Product/Market Fit

Business Model Canvas

Value Proposition Canvas

Business Model Canvas

Customer Segments
Low income Commuters who use
smartphones and fall under LMS 6
(Living Standard Measure 6:No car in
household )
Brands who want to reach to the
customers to sell their
product/services.
Taxi Operators/Drivers

Value Propositions -I
For Taxi Travellers:
Free internet while connecting to Moovah wi-fi.
Option to freely download or stream digital
content on the app at very high speeds(at
around
100 Mbps).
Geo-located benefits (e.g, deals, discounts etc)
Customer can save both data and money.
Support available on all blackberry/Android
phones

Value Propositions-II
For Brands:
Publish digital content
Reward commuters
sponsor a taxi
Brand awareness in the taxi/app.
Content Publication
Get commuter insights.
Offer deals

Value Propositions-III
For Taxi Operators/Drivers:
Additional revenue stream from
monthly payment for deploying device.
Preferred provider for commuters,
increasing their revenue streams.
Earn revenue as a media outlet for
organizations using Moovah to
promote their products

Key Activities
Connect with more taxis to be part of
SA Taxi Finance
Connect with brands for deals and
discounts
Solidify internet infrastructure to handle
peak hours
Regular device maintainance and
content updation activities.
Interim bux fixes

Key Partners

Key Resources

Product Manager
UX designers
Marketing & Sales
HR
Intellectual Property

Channels
Smartphone (Blackberry/Android)
app/website
Blog, medium etc
Social media tools e.g. Linkedin,
Facebook,
Twitter, Google +

Customer Relationships
Customer support (email, sms,
phone)
Push notifications

Cost Structure

Device Fees
Salary for employees
Office rent
Cloud cost
App maintenance charges
Advertisement cost

Revenue Streams
Subscription methods
Analytics
Fees brands pay for advertisements

Provides fast
internet and
deals in the
route
Sponsor
taxi
Brand
Presenc
e
Extra
Free
Inco
Wi-fi in
me
Taxi

Faster
download,
discount
offers
Commuter
insight,rew
ards
Access
to
custom
Vehic High
ers le/fu
intern
et
el
cost cost

Value Proposition Canvas

Scale

39 millions public transport

commuters
25 million taxi
commuters
12.5 million taxi
commuters assuming
50% market share

 Currently being piloted in 75 taxis in

Gauteng and the Western Cape area.
To cover the market, we need to roll out
the device in all taxis.
Taxi fleet is 250000 odd in SA and
assuming 7000 roll outs happen in a
month:
First Year Vision:84000 roll outs
Second Year Vision:168000 roll outs
Third year vision:250000 (or remaining)
roll outs

References

 http://www.techsmart.co.za/news/Onr
oot-brings-free-Wi-Fi-to-taxis-withMoovah-app.html

http://www.news24.com/Archives/City
-Press/Moovah-gets-SA-taxicommuters-surfing-the-net20150430