Beruflich Dokumente
Kultur Dokumente
MARKETING
By
SOHAM PRADHAN
EMBA 2015-16
UEMF15027
INTRODUCTION :
According to American Marketing
Association ( AMA) :
1. RETAILING DEFINITION :
2.
Phase -1 :
ECOLOGICAL
MKTG
Phase -2 :
ENVIRONMENTAL
MKTG
Phase-3 :
SUSTAINABLE
MKTG
MAIN OBJECTIVE :
Reduction of in pollution Both Product and Process.
Effective utilisation of scarce resources.
All claims should be legitimate, Proven and certified.
RTICAL FACTOR :
A customer will only pay if perceived product value meets their
requirements.
Should not compromise on performance, function ,design, visual appeal
or taste.
22,2012)
http://
store.levi.com/waterless/external/f
lash/index.html
made
By Ottman ( 1998)
CONSUMERS
LIGHT
GREEN
RESOURCE
CONNSERVE
RS
DARK
GREEN
HEALTH
FANATIC
S
ANIMA
L
LOVER
S
BROWN
OUTDOO
R
ENTHUSIA
ST
GREEN WASHING
It is disinformation disseminated by an
organisation so as to present an
environmentally responsible public image.
Green Washing is coined by New York
environmentalist Jay Westerveld.
ADM
CONCLUSION :
While Marketing it is important to be :
1.AUTHENTIC
2.COMMITED
3. SHOULD HAVE A PROGRAMMED APPROACH
REFRENECE :
JOURNALS :
1. Green marketing in India: An Overview by Prof. Jaya Tiwari ( IOCR JOURNAL OF
BUSINESS AND MANAGEMENT
2. GREEN MARKETING AND ITS IMPLEMENTATION IN INDIAN BUSINESS
ORGANIZATIONS
LINKS :By MANJUNATH .G.; GUNDUPAGI MANJUNATH ( Asia Pacfic Journal of Markting and
Management Review)
www.business-standard.com/article/companies/wipro-infotech-launches-gr
een-pcs-110012800156_1.html
www.greenbiz.com/blog/2014/01/14/five-strategies-avoid-taint-greenwash-yo
ur-business
http://store.levi.com/waterless/
www.wholefoodsmarket.com/local
www.ecolabelindex.com/ecolabels/?st=country,in
www.indiaenvironmentportal.org.in/media/iep/infographics/Green%20Brand
s%202014/index.html
www.naturalnews.com/024756_antibiotic_antibiotics_USDA.html#