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Formerly Cozy-Heater
Amaze-Heater Value
Proposition
PORTABLE HEATERS
Estimated Usage
1.5 kW
Estimated Cost
$ 1.53
Amaze-HEATER
Estimated Usage
Estimated Cost
0.4 kW
$ 0.048
Amaze-Heater Comparison
Over 52.5%Savings!!
PORTABLE
HEATERS
AMAZE-HEATERS
Product Features
Started in 2012; Heaters manufactured in India
Complies with UL2021 (US) and IEC 60335-2 (Canada& Europe)
standards.
These are CE, CB certified, REACH and ROHS compliant
Only company to offer 3 different sizes 250W, 400W and 600W
Striving for customer satisfaction Heat reflector included with
the heating panel to increase efficiency.
Amaze
Product Features
Very economical. Costs only about 4 cents per hour for a 400 watt panel
and saves up to 50% on home heating costs.
Works on principles of natural convection no fan means no noise or recirculation of dust Ideal for people with asthma or allergies.
No maintenance required and can be painted to match decor
Safer for children, elderly people and pets compared to radiation heaters.
Easy to install. Template (to mark holes), hardware and instructions are
provided with each panel.
Econo-Heat; 50%
Eco-Heater; 30%
Econo-Heat
Eco-Heater
Amaze-Heater
No of Panels
15000
10000
5000
0
2012-13
2013-14
2014-15
Year
2015-16 (Projection)
Category market
share by channel of trade
Chart Title
2012
2013
2014
75%
55%
45%
35%
25%
20%
13%
15%
10%
1%
Online Retail
Direct sales
Dealers
5% 3%
Contractors
CURRENT SCENARIO
AT PRESENT LOWES OFFERS PANEL HEATERS SUPPLIED BY
ECONO HEAT AND ECO- HEATER
Competitive Advantage
Amaze- Heater
Eco-Heater
Econo-Heat
No triple insulation
Hand Finished
(smooth)
Rough Finish
Rough Finish
Only company to
Only 400W
offer 250W and
600W. Also Leg and
Foot warmers
Only 400w
Only company to
offer heat guard
and Ezy mount
accessories
No accessories
No accessories
Amaze-Heat Guard
( patent applied)
Amaze-Guard'- a
new added safety
feature. Can have
any designs, logos
printed on the
guard( DIY
installation)
The Surface
Temperature of the
guard will not
exceed 50 degrees
centigrade
Uniqueness of Amaze
UL standard focuses on reduction of fire
hazards where the panel is tested at an
impulse voltage of 1000V
IEC-60335-2 standard focuses more on
electric insulation where the panel is tested for
an impulse voltage of 3000v