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R&D ORIENTATIONS
The
Has
R&D ORIENTATIONS
R&D ORIENTATIONS
Coordination
Transnational
Strengths
Weaknesses
Schindler, established
CHALLENGES IN R&D
Schindler
Systematic
CHALLENGES IN R&D
Hitachi
Synergy
in multidimensions
Be prepared at competitive front end of R&D;
Social role and responsibility becomes more
global
Worldwide standardization of specifications and
protocols.
CHALLENGES IN R&D
Nestle
Realize
CHALLENGES IN R&D
SAP
Efficient
Function to integration
Balancing
of clusters/jungles
by geographical distance,
organizational dispersion, and hierarchical
structures
Create project structures, transnational process
or network structure
Decentralizing R&D
Using
Market orientation
Processes
Difficulties
CHALLENGES
Local vs Global
Processes vs Hierarchy
Creativity vs Discipline
Face-to-face vs ICT
Long-term vs Short-term
lob
de
gre
eo
fg
R&D
of
r ee n
deg gratio
inte
aliz
atio
n
Transnational Corporation
Home Country
Host Country
degree of complementarity
Core Issue??
Is it about R&D?
What is it about?
Duplicating R&D?
Issues?
Way forward??