Beruflich Dokumente
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WhatChapter
Is Strategy
Title
and Why Is
It Important?
15/e PPT
McGraw-Hill/Irwin
Thinking Strategically:
The Three Big Strategic Questions
1. Whats the companys present situation?
2. Where does the company need to go from here?
Business(es)
Buyer
Direction
to head
answer to how
will we get there? is its strategy
1-2
Managements
action plan to
Compete successfully
Conduct operations
1-6
Technological breakthroughs
Crisis situations
1-7
1-8
to issues of
Ethical
Does not entail actions and behaviors that cross the line
from should do to should not do and unsavory or
shady and
Allows management to fulfill its ethical duties to all
stakeholders
1-9
A Firms Ethical
Responsibilities to Its Stakeholders
Owners/shareholders
Owners/shareholders Rightfully
Rightfullyexpect
expectsome
someform
formof
of
return
returnon
ontheir
theirinvestment
investment
Employees
Employees -- Rightfully
Rightfullyexpect
expect to
tobe
betreated
treatedwith
withdignity
dignity
and
andrespect
respectfor
for devoting
devoting their
their energies
energiesto
tothe
theenterprise
enterprise
Customers
Customers -- Rightfully
Rightfullyexpect
expect aaseller
seller to
to provide
providethem
them
with
withaareliable,
reliable,safe
safeproduct
product or
or service
service
Suppliers
Suppliers -- Rightfully
Rightfullyexpect
expect to
tohave
havean
anequitable
equitable
relationship
relationshipwith
withfirms
firmsthey
theysupply
supplyand
andbe
betreated
treated fairly
fairly
Community
Community-- Rightfully
Rightfullyexpect
expect businesses
businesses to
to be
begood
good
citizens
citizensin
intheir
theircommunity
community
1-10
Do
Relationship Between
Strategy and Business Model
Strategy . . .
Business Model . . .
y
eg
t
ra
St
s
es
n
si el
Bu od
M
1-12
OF FIT TEST
COMPETITIVE
ADVANTAGE TEST
PERFORMANCE
TEST
A strategy-focused