Webinar - Understanding Ibm Cloud Storage and Sds Solutions - May 16 2014 v2

IBM STG - Understanding IBM Cloud
Storage and Software-Defined Storage

(SDS) Solutions
May 16th 2014 - STG Enablement Webinar
2014 IBM Corporation
Purpose of Todays Webinar

Understand IBM
STGs Cloud Storage
and SDS Strategy
Deliver Vision and
Strategy to your
Clients
Technical and Sales
Enablement &
Roadmap
Major shifts occurring at our clients in place of

traditional IT Infrastructure models. Understand
these changes and IBMs vision
Content designed such that this presentation (or

subset) can be used by you to deliver our vision,
strategy, and solutions to your clients
Introduce Experts available on Technical

Leadership Council (TLC), and create basis for
ongoing deeper dive webinar series
Cloud is a growth engine for business
2x
more companies will use the cloud for

significant innovations by 2015.1
Cloud helps you deliver solutions

faster and realize benefits sooner
2.4x
higher gross profit for enterprises aggressively

adopting cloud for competitive advantage.2
Rapidly optimize data architectures yielding

creative and unrealized business insights
1 IBM, The power of cloud: Driving business model innovation, February 2012.
2 IBM Center for Applied Insights, Global Cloud Enterprise Study, 2013.
3
Infrastructure
Matters!
Cloud Delivery Models

The IT department is in
direct competition with
Public Cloud alternatives
for Lines of Business
funding
A public cloud is one in which the

consumer of cloud services and the
provider of cloud services exist in
separate enterprises. The ownership
of the assets used to deliver cloud
services remains with the provider.
A hybrid cloud combines multiple

elements of public and private cloud,
including any combination of providers
and consumers, and may also contain
multiple service layers.
A private cloud is one in which the
cloud infrastructure is provisioned for
exclusive use by a single organization,
comprising multiple consumers. It may
be owned, managed and operated by
the organization itself or a third party,
and may exist on or off premises.
4
IBM STG - Understanding IBM Cloud Storage

and Software-Defined Storage (SDS)
Solutions
Open Cloud Platforms

OpenStack, VMWare, Hyper-V
Brian Sherman Distinguished Engineer
IBM Comprehensive Storage Management in Cloud

Complete Storage Integration
All Storage APIs consumed

Co-development on vVol and VASA Automation
SRM enablement
Disk Management from vCenter and vCenter Operations
Suite (vCOPs)
Storage Enablement
Manage XIV in Microsoft System Center Virtual
Machine Manager (SCVMM)
Space Reclamation
Cinder and Horizon Automation

Deploy XIV and Storwize storage in Horizon
Automated volume, host and initiator creation
Cinder development contributor
Smart Cloud
User portal for self service
Proven IBM services platform and SLAs
6
Enable and Build Better Clouds: RESTful API

Maximum flexibility in automating your custom cloud
Benefits:
Management API for automating your cloud
Integrates XIV natively with your cloud
What the XIV RESTful API offers:
management software
Agnostic/Common to OS and cloud
Delivered through IBM Hyper-Scale
platform programming language
Manager (this is your web server)
Uses http in browser
Offers flexibility to meet needs beyond
Doesn't need a client (like other APIs)
Every object has a unique identifier
standard cloud tools
(URL)
Uses the following http actions:

XIV RESTful API is one
of the first on the
market!
Get (Read)
Put (Create)
Delete (Delete)
Post (Update)
SnapShot and Copy Services support
plus more
EX :
GET XIV/ (lists XIVs)
PUT XIV/:xiv1/volumes/:vol1 size:,pool
7
Overview of OpenStack: Key components

Horizon
Oslo
Shared Services
Neutron
Nova
Glance
Swift
Storage Tiers New in Icehouse :
Cinder
Keystone
Use for performance or Quality of

Service
Achieved through volume "types
Ability to retype
Host or Volume will handle the
conversion depending on driver
IBM is working to accelerate OpenStack Foundation success

Mar Exponential growth in ~1 YR April
2013
2014
2130
859
Contributors
8,500 Individuals
Contributors
15,800+ Individuals
Platinum Sponsors
15
IBM has 15 core contributors
IBM is #2 in contributions to
integrated projects
107
IBMers active in the projects
Gold Sponsors
OpenStack Participant Growth
380
9
Because an open interoperable Cloud

is critical for flexible cloud deployment
and customer success
IBMers working on OpenStack from formation of

the Foundation to Code Quality and New Function
IBM Storage and OpenStack

Storage for the Cloud
IBM is a leading contributor to
OpenStack Cinder
Cinder
IBM SVC/Storwize family, IBM XIV,

TPC/VSC, Elastic Storage and IBM DS8870
Supports Essex to Icehouse releases
iSCSI or Fibre Channel
Full ability to leverage Easy Tier, Real Time
Compression, volume movement, etc
Software defined placement via OpenStackIBM Storwize family IBM DS8000
filter scheduler
IBM XIV
IBM is driving forward OpenStack

storage:
Extending with volume migration
Adding enterprise attributes to OpenStack
Object Store (Swift)
Managing IBM Storwize V7000 Storage with OpenStack

http://www.youtube.com/watch?v=JWMm6-zwrMw
Juno
10/17/2014
Austin
Bexar
Cactus
Diablo
Essex
Folsom
Grizzly Havana Icehouse
10/21/2010
10
3/3/2011
4/15/2011
9/22/2011
4/2/2012
9/27/2012
4/4/2013
10/17/2013 4/17/2014
OpenStack Deployment at eBay
eBay
Host all
environments
Watch the video
Production
Magento GO
Magento Commerce
Various Public Products
Test
OpenStack Test
Upgrades
Performance
Development
Mirror sites for HA

between Colos
X.Commerce QA
LnP
Development
XIV is able to ingest any workload without having to

configure LUNsother vendors do not give the same level
of ease of use, performance, or predictability of I/O as XIV.
11
Roark Hilomen, eBay, at Edge2013
OpenStack Production Example
MySQL Performance
Performance improvement on XIV and OpenStack private cloud
Bare Metal (BM) = Standard server with local storage
Based on Production workloads
12
Cloud Economics Infrastructure Matters

OPEX: Up to 75% of
Cloud Storage Costs
OPEX
Cloud Optimized Storage

Commodity Storage
Simplified Management
Improved admin productivity
Lower skills required
Fewer Servers and Network Connections
Fewer cores and connections

No need for Fibre Channel SAN

TIME/CAPACITY
Higher Storage Utilization
Deliver SLAs with increased utilization
Lower Software License Costs

Fewer cores
Database, infrastructure, SW
CAPEX
Commodity Storage
Lower Environmental Costs

Power / cooling, floor space
Commodity Storage
TIME/CAPACITY
13
Lower Entry Costs; Inefficient at Scale

Increasing Complex and Inefficient for
Cloud and Big Data Needs
IBM Hyper-Scale Vision support large growth without overhead

IBM Hyper-Scale
Elastic, scale-out data store of
multiple XIV frames
Managed as a single system; easily
add or remove frames;
XIV SW license all inclusive
IBM Hyper-Scale Mobility

Cross-system data mobility that is
transparent to host applications and
governed by QoS and management
policies
13
2Q 20
IBM Hyper-Scale Manager

An application that provides a single
point of management planning,
monitoring, configuring, setting QoS
and management policies
12
4Q 20
14
IBM Hyper-Scale Consistency

Smart, store-aware software
ensures application consistency
upon cross-system data mobility
13
4Q 20
Advanced System Placement (Frame Ahead) for XIV

Machine 1
Machine 2
100% Authorized for

performance and
capacity
Delivered when
Machine 1 hits
expansion threshold
Initial payment of
60% of total price
(70% utilization)
$1 Initial invoice for

Machine 2
Remaining 40%
payment for
Machine 1
Machine 3 to N
Delivered when
prior Machine hits
expansion
threshold
$1 Initial invoice for
current Machine
Remaining
payment (100%
less $1) for prior
machine
(at end of 1 yr term,
client pays for any
delivered system)
Ideally suited for Cloud environments, often

providing the ability to charge out to clients well in
advance of IBM acquisition costs
Typically provides optimal acquisition structure for
variable workloads
IBM installs a full system with partial payment based
on initial usage
Depending on client growth rates and SLA, IBM pre
positions subsequent systems in advance of client
needs typically at 70% Utilization
Simple acquisition model:
Minimal CE involvement in capacity upgrades
Detailed capacity monitoring not required
Key points:
Client enjoys full benefit of system well in advance of payment

Fully populated system not detuned!
Fully Authorized Capacity and Performance! No need for key activation
Ability to run several parallel ASP tracks for multi-site data centers and
client needs
Ability to construct offering as a Capital Acquisition Model or, in many
cases, as an Opex model with payments spread over 36 months (60%
stepping up to 100%, or no payments stepping up to 100%)
15
Overview:
New program launching in 2Q 2014 separate from
existing CUoD / Utility programs
Best for clients with rapidly growing storage

requirements needing highly flexible acquisition
models
Can be structured as CAPX and OPEX offering via IGF
May be sold direct today with Partner Channel in 2Q
Available for 15 module XIVs and fully configured
FlashSystem 840s.

Solutions
A Path to Cloud with

Software Defined
Storage (SDS)
Chris Vollmar - Client Technical Specialist
16
Software Defined Environments are the foundation for building a

Dynamic Cloud
Application
Aware
Service
Driven
Resource
Smart
Dynamic Cloud
On or Off Premise
17
The new era of Systems of Interaction transforms how companies

engage, interact and transact with their customers
Integrate front-office Systems of Engagement with back-office Systems of Record

Rapidly develop services for new interactions beyond the four walls of the enterprise
Quickly and easily scale to capture all of the different endpoints from front-office engagements
Act immediately on data from real-time integration to enable continuous insights
Systems of Interaction
Exploding
Data Volumes
18
Diverse
Data Types
Increasing Value
of Information
Mobile and Social

Engagement
Application Aware infrastructure leverages best practices with

patterns of expertise
Solution
Definition
Define business needs

Identify service opportunities and
requirements
Quickly experiment and test new
services
19
Continuous Optimization
What the business wants:
What Software Defined

Environments provides:
Patterns of Expertise to link solution to

infrastructure based on business rules
Automated orchestration of workloads
Analytics-based optimization of workload
to maximize outcomes
What are Software Defined Environments (SDE)?

Software
Abstracted and virtualized IT infrastructure resources

managed by software
Defined
Applications that define infrastructure requirements

and configuration
Environments
IT infrastructure that extends multiple environments

to go beyond the data center
With IBMs Software Defined Environment,

infrastructure is fully programmable to rapidly
deploy workloads on optimal resources and to
instantly respond to changing business
demands
20
Software Defined Storage (SDS) as a component of SDE

Workloads
SDE uses a Resource Abstraction layer to

make Compute, Network, and Storage
facilities appear as needed by Workloads
SDE relies on virtualized physical resources,
which can be configured to match the SLAs of
services defined in the Service Catalogue
SDS creates smarter interactions between
workloads and storage by:
Exposing storage capabilities for the workloads to
dynamically provision storage with the most
suitable characteristics (i.e. OpenStack, VMWare)
Introducing new operations and concepts
between workloads and storage to let storage
better adapt to the needs of workloads (i.e.
Applied Analytics)
Moving some of the storage functions closer to
the workloads to leverage higher-level knowledge
and/or lower cost (i.e. Ability to lift storage
services off of disk systems)
increasing reliance on commodity hardware
21
Traditional
Middleware Based
Cloud Based
Services
Software Defined Environment
2
Workload Definition and Orchestration
Workload Definition
Workload Orchestration
Software Defined Infrastructure

Resource Abstraction
Software
Defined
Compute
Software
Defined
Network
Software
Defined
Storage
Virtualized Network
Virtual Storage Layer
Heterogeneous Compute
Resources
Software Define Storage Control and Data Planes

Workload Optimized and
Transaction Integrity
Agility and
Rapid Scale
IBM SDS Control Plane

Storage
Virtualization
Integration
and API
Services
Policy
Automation
Backup and
Copy
Management
Analytics and
Optimization
Storage Cloud
Open Common Control Plane to Manage Storage Services for the Workloads
ISIS
VMWare
integration
SCSA
Cloud service
portal
OpenStack
APIs
Cinder support
VSC
Virtual Storage
Center
IBM SDS Data Plane

Scalable storage Capacity
Virtual Storage
22
Storage
Systems
TPC, FCM, TSM

Enterprise Storage
management
Current SDS Building Blocks in the Control and Data Planes
IBM SmartCloud
Orchestrator
VMware
OpenStack
Self-Service Portal
IBM Storage Integration Server

Storage integration for virtualized
environments (VMWare)
SDS Control Plane
VSC
Backup Integration
and Automation
SDS Data Plane
Object
Storage
File and Hadoop
Storage
23
IBM and 3rd Party Block Storage
Why SDS? SDS addresses top storage pain points
Controlling out-of-control
storage growth
Reducing Costs
Minimizing performance
bottlenecks
Integration of
Provisioning
Supporting Server
Virtualization
Source: The Info Pro 2012

24

Solutions
IBM SmartCloud
Virtual Storage
Center (VSC)
25
Storage services in a block Software Defined Storage Solution

Real-time
Compression
Non-disruptive data
migration
Common
Management
Cloud
Ready
Advanced Mirroring
and
Copy Services
Integration with
Server Hypervisor's
26
Thin Provisioning
EasyTier
Application Integration
with FlashCopy
Manager
PCS / IBM Confidential
Storage Analytics
Engine
IBM SmartCloud Virtual Storage Center (VSC)
IBM SmartCloud Virtual Storage Center

Enables storage for cloud computing
Easy to buy and deploy
Pay-as-you-go pricing
SAN
Storage Virtualization
27
Infrastructure
Resource Management
Snapshot
Data Protection
Storage Optimization,
Provisioning and
Transformation
IBM SmartCloud Virtual Storage Center (VSC) - Portfolio
Storage as the Cloud or Storage for the Cloud

IBM SmartCloud
IBM SmartCloud
IBM SmartCloud
Virtual Storage Center
VSC -Entry
VSC for Storwize
Global Enterprise License

Structure
Restricted to 250 TBs and 2

SVC I/O groups
Restricted to the Storwize

V7000 and V5000 hardware
Storage profile of 200TB to

1PB +
Per TB price metric
Includes all features of

standard VSC license
(virtualization, FlashCopy,
Mirroring, Advanced
Analytics)
Per Enclosure price metric

for all internal and externally
virtualized Storage
enclosures
Includes all features of VSC

(external virtualization,
Mirroring, Advanced
Analytics);
License does not include

base SW license for Storwize
HW
Leverages IBM SVC Engines or

I/O groups
Single per TB license to
include:
SVC Virtualization
SVC FlashCopy
SVC Remote Mirroring
TPC
FCM
Storage Analytics Engine
28
Leverage Real-Time
Compression to extend
capacity management
beyond 250 TB
Advanced Analytics and Cloud Functionality in VSC

Automated Storage Tiering:
Automatically migrate volumes between service
classes / storage pools based on user defined policy
schedule recurring analysis
Dynamic Storage Pool Utilization

Real-time view of storage pool utilization with additional
tags for attributes like name and location
Storage Volume Transformation

Ability to transform an existing storage volume into a
different type of volume to take advantage of built-in
efficiency features of the storage virtualization layer
within VSC
Service Classes / Storage Pools

Manage service classes and storage pools within the
graphical interface with ability to create, modify, and
delete resources
Self-Service Provisioning
Improved interfaces for submitting storage requests
either via the user interface (with role-based
authorization) or via external tools like SmartCloud
Storage Access via integration through available APIs
29
Advanced Analytics

Solutions
SmartCloud Storage
Access (SCSA) Self
Service Storage
30
IBM SmartCloud Storage Access R1.2 at a glance

Self-service
Capacity provisioning, monitoring, reporting
Web-based access
Simple GUI via Internet
Monitoring and reporting capability

End-user and administrator
Usage metrics export function
Service Class customization

Control
Complete approval control process
Automatic expiration policy control
Open
Storage cloud integration API (REST) for 3rd party application
integration
Support
31
File (CIFS/NFS) storage

Block (FC) storage
SCSA Instrumentation Layer (powered by TPC)
Federated authentication
Designed to offer a simple cloud storage architecture
Cloud,
Dept
admin
Authentication
Server
Cloud
service
users
End to end private cloud storage solution

Self service portal
Required elements that may already exist at customer
Testers
Instrumentation Layer (SCSAIL) powered by TPC

or
Tivoli Storage Productivity Center
or
Virtual Storage Center
Storwize
family
32
Develop
ers
XIV
SONAS

Solutions
Software Defined
Storage for Unstructured
data Code name:
Elastic Storage
Leonard Degollado Client Technical Specialist
33
Storage services in an Unstructured Software Defined Storage

Solution
File Placement
Optimization
Non-disruptive data
migration
Advanced Mirroring
and
Caching Services
Common
Management
PPPPPP PPPPPPPPP
Cloud
Ready
Commodity Hardware
Global Active
File
Management
Storage Resource
PPPPP
Flash
Acceleration
34
Native Encryption
and
Secure Erase
PCS / IBM Confidential
Network
performance
monitoring
Elastic Storage
Proven, scalable, high-performance software defined storage solution
Simplified data management and automated information lifecycle tools
Capable of managing petabytes of data and billions of files
15 years in the marketplace

Broad adoption across many industries
Technical computing
Electronic Design Automation, Life Sciences, Oil and Gas Exploration, Government,
Media, Financial Services, HPC
Enterprise computing
Business Analytics, OLTP
Over 3,000 customers with 100K+ systems world-wide

Industry proven, minimizing risk
35
Elastic Storage deployment models
36
Cold Storage In the Industry Facebook, Google and IBM

Facebook Crafts Cold Storage Library From Blu-ray Discs
The setup can cram an amazing 1 PB of data into a single 48U rack
(seven feet high).2
.the as-yet-unnamed Blu-ray library would burn 80 percent less energy
than the Open Vault cold storage, and would be 50 percent less expensive
than that disk-based setup as well.2
Google reveals TAPE-TASTIC data centre

"We store another copy of the most important data on digital tape. 3
Tape Rescues Big Data

Tape will never be the whole answer to storing data,
according to Dr Eleftheriou. But it forms a crucial part
of a storage hierarchy.1
37
2 Facebook Crafts Cold Storage Library From Blu-ray Discs

EnterpriseTech Storage Edition
http://www.enterprisetech.com/2014/01/28/facebook-crafts-cold-storage 2014 IBM Corporation
library-blu-ray-discs/
3. Google reveals TAPE-TASTIC data centre in saucy vid

Say it loud: We've tape and we're proud
The Register 28, 01, 2013
http://www.theregister.co.uk/2013/01/28/google_oracle/
1 Tape Rescues Big Data

The Economist, Blogs, Science and Technology September 2013
http://www.economist.com/blogs/babbage/2013/09/informationstorage
Linear Tape File System Enterprise Edition (LTFS EE)

LTFS EE integrates LTFS LE with
Elastic Storage
Policy based migration
Elastic Storage provides global

name space
LTFS EE is installed on one or
more Elastic Storage nodes
Users and applications
User data
Global name space
Elastic Storage
Elastic Storage
Node
NodeStorage
1
Elastic
file systems (user
data2and metadata)
LTFS EE
Workload is distributed over all

LTFS EE nodes and tape drives
TSxxxx Tape
Library
38
LTFS EE
Self Service and Elastic Storage

Dept Admin work with virtual resources
Mission: - Manage virtual resources;
-Manage business processes;
Tools: SCSA (User)
End User work with virtual

resources
Mission: Use virtual resources
Tools: SCSA (User)
Cloud Admin - work with virtual resources

Mission - Connect virtual resource pool to Cloud
Management;
-Manage virtual resources;
-Manage business processes;
Tools: SCSA (Admin)
Storage Cloud
NFS
Elastic Storage Architecture

Node 1
Node
2
Node N
Node k EE
with
LTFS
ES
ES
ES
LTF
S
LTF
S
LTF
S
Storage Infrastructure Admin work with physical devices

Mission: Monitor/manage physical devices; Create virtual
resource pool
Tools: LTFS EE CLI
39
SCSA
Authentication
Server
ES
Mgmt flow
Data flow
http://www.redbooks.ibm.com/Redbooks.nsf/Redbook
Abstracts/tips1129.html?Open

Solutions
Storage Cloud
Focus Plays
40
Software Defined Anything (SDx) is transforming the market
41
Five Cloud Storage and Software Defined Storage Conversations

.you can have today
XIV for Cloud Providers and MSPs
Featuring the Frame ahead offering for
GridScale
IBM Virtual Storage Center (VSC) for
Private Storage Clouds Featuring 3 VSC license offerings
Self Service Modular Cloud Storage
Storwize with Active Cloud Engine (ACE)
and SmartCloud Storage Access (SCSA)
Cold Storage for Private Clouds
With LTFS EE Rapid Application
Configurations
Software Defined Storage for
Unstructured Data
Code name: Elastic Storage
42
Infrastructure matters because business outcomes matter and new

outcomes entail new infrastructure demands.
A wide range of innovations is happening

at the infrastructure layer, as continued
hardware improvements drive new
capabilities for compute, storage, and
networking and combine with new
innovations in software. These will
recombine in numerous ways to create
much more capable infrastructure and
application platforms.
-- Brian Hopkins et al., Forrester Research, Forresters Top 15 Emerging
Technologies To Watch: Now To 2018, February 2013.
43
Resources Cloud Storage and SDS IBM Technical Leadership Council
Matt Bedernjak Storage CTM

Brian Sherman Distinguished Engineer
Leonard Degollado Client Technical Specialist
Pete Kisich - Client Technical Specialist
Mike Lovering - Client Technical Specialist
Todd Nordquist - Client Technical Specialist
Jim Rogers - Storage Architect
Mike Grove - Client Technical Specialist
44
45
46

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IBM STG - Understanding IBM Cloud

Storage and Software-Defined Storage

2014 IBM Corporation

Purpose of Todays Webinar

2014 IBM Corporation

Major shifts occurring at our clients in place of

Content designed such that this presentation (or

Introduce Experts available on Technical

Cloud is a growth engine for business

more companies will use the cloud for

Cloud helps you deliver solutions

higher gross profit for enterprises aggressively

Rapidly optimize data architectures yielding

2014 IBM Corporation

Cloud Delivery Models

A public cloud is one in which the

A hybrid cloud combines multiple

2014 IBM Corporation

IBM STG - Understanding IBM Cloud Storage

Open Cloud Platforms

Brian Sherman Distinguished Engineer

2014 IBM Corporation

IBM Comprehensive Storage Management in Cloud

All Storage APIs consumed

Cinder and Horizon Automation

2014 IBM Corporation

Enable and Build Better Clouds: RESTful API

Uses the following http actions:

2014 IBM Corporation

Overview of OpenStack: Key components

Storage Tiers New in Icehouse :

2014 IBM Corporation

Use for performance or Quality of

IBM is working to accelerate OpenStack Foundation success

IBM has 15 core contributors

IBMers active in the projects

OpenStack Participant Growth

Because an open interoperable Cloud

2014 IBM Corporation

IBMers working on OpenStack from formation of

IBM Storage and OpenStack

IBM SVC/Storwize family, IBM XIV,

IBM is driving forward OpenStack

Managing IBM Storwize V7000 Storage with OpenStack

Grizzly Havana Icehouse

2014 IBM Corporation

OpenStack Deployment at eBay

Watch the video

Mirror sites for HA

XIV is able to ingest any workload without having to

2014 IBM Corporation

Roark Hilomen, eBay, at Edge2013

OpenStack Production Example

2014 IBM Corporation

Cloud Economics Infrastructure Matters

Cloud Optimized Storage

Fewer Servers and Network Connections

Fewer cores and connections

Cloud Optimized Storage

Higher Storage Utilization

Deliver SLAs with increased utilization

Lower Software License Costs