Members:

Fatima Farooq
Wajahat Ali
Abdullah Khalil
Aqsa Riaz
Anum Durr-e-shehwar
Bilal Hussain
Rana Arif

Pakistan handicrafts
Tagline:
Handicrafts depict cultural aspects
of any
nations history

 Pakistan handicrafts 'Mission:

Promotion of handicrafts of Pakistan
all over the world at a price, A
layman could afford

Vision:
To facilitate our customers by
providing superior quality products at
their doorsteps without delivery
charges.

Business Introduction
Products which are produce either by hand
or with the help of tools.
Products ..are artistic ,creative, culturally
attached ,socially symbolic and significant .
Pakistans handicrafts are the integrated
part of Pakistani culture.
80 different kinds of handicrafts being
manufactured in Pakistan are offered here
at possible minimal prices.

Objectives of Pakistan Handicrafts

Our objective is to provide quality
products to everyone
Our aim is to help our customer by
providing them products at low price
so they can feel free to purchase
them.
We are going to make a website
through which we can deal with our
customers

Target Customers

Elite class
Upper middle class
Middle class
People living abroad (Pakistanis).
European nations fond of art and
culture.

Rationale of Pakistan
Handicrafts
There are large number of internet users in
the world so doing online business is the
best way to get more customers.
We provide our products at minimum cost
that can afford by everyone easily.
By taking online orders our time will save
and customers order us online so it can
save their time as well.
We provide best quality in products so that
people like our Products

Management
All the capital is to be invested by owner
Loss is endured by the owner
If profit is achieved, allowances has been
given
All the management decisions is to be
performed by a team.
Our aim of this business is to provide
handicrafts with economical rates and
hard work is to be done by the employees

Marketing strategy

4ps
product
Price
Place
promotion
Competitor analysis

Resourcing

People
Web professionals needed
Development and maintenance of
online business (Pakistan
Handicrafts).
Time required during this process?
Out of ordinary skills are required to
successfully implement online
business of handicrafts.

Infrastructure in Pakistan
handicrafts
Computers are required in huge
quantity
Best internet services required
Generators/ heavy ups are required
for 24/7 availability.
Record keeping software.
Minimal cost labor required for
production of finished goods

Funding for development and

maintenance
Funds are required for business to go online
It requires around Rs.1 lakh for the development
of professional website
For the production, around Rs.5-6 lakhs are
required.
To purchase raw material, estimated amount will
be Rs.2-3 lakhs.
Rs.1.5 to 2.5 lakhs are required for the
maintenance of business
Sources of funds

Out sourcing
Outsourcing, how it is performed?
The areas of Handicraft business in
which it might be required.
1.Web site development
2.Technology maintenance
3.Online stores
4.Web housing

Benefits in Purchasing handicrafts online.

Customer accessibility
No hustle of traffic
Minimized resources
Easily accessible information
Increased sales
Time reduces

Revenue stream in Business

Prime monthly subscription
E Catalogues and contents
Offer coupons

Efficiency gains
Email-to-fax and fax-to-email capabilities: Send
and receive faxes from any email client or email
server, whether in the cloud or on premise.
Print-to-fax functionality: Allows for printing to
fax from any application that can print.
Multiple email-to-fax formats: Document formats
like doc, xls ,xlsx, pdf, html, txt, rtf, ppt and .pptx
formats are supported when sending a fax via email.
Easy-to-use administration portal: The online
dashboard provides a clear view of usage and offers
account management capabilities across
departments and users.

Legal and technical

challenges
Hacking someone who hacks
accounts and vandalizes people's
property on computers
Encryption means to scramble data
in such a way that only someone
with the secret code / key can read it.
Censorship is the act and process of
controlling ideas and information
dispersed within a society

Cont..
Defamation Any intentional false
communication, either written or spoken, that
harms a person's reputation; decreases the
respect or confidence in which a person is held,
or induces disparaging hostile feelings against
a person.
Copyright is the ownership of an intellectual
property within the limits prescribed by a
particular nation's or international law
Privacy allows you to do things without other
people seeing you or disturbing you