Public Relation

Management In
Information Technology
Sector
Presented by:

Asmita Chavan M-
3006
Bhagyashree Powale M-
3039
Varsha Sadafule M-
3041
Sunil Sawant M-
3047
Nikhat Shaikh M-
3048
Asmita Chavan M-3006
What is PR ?
 IT Sector
qFastest growing
segments
qEmerging policies
Leading IT
companies
Nikhat Shaikh M-3048
&
Pranoti Shinde M-3053
Founded in
1982.
A computer
hardware
manufacturer
and
distributor.
 Michael Dell
Services within
Organisation
Laptop Data Encryption
Online Backup and Restore
Email Management Services
Crisis Management & Alerting
Hardware & Software Training
Events:
Dell Workshop


Dell Webinar
PR Activities Performed-
Dell
Events :
ØCalender
ØQuarterly Earnings
Announcements
ØInvestors Conferences
ØAnnual meetings
Financial News
Recent press releases of special
interest to Dell shareholders
qQuarterly Results
qAnnual reports
qOther financial information
Corporate Governance
• Communicating with the Board of Directors.
Hindustan Computers Limited
 About HCL
Hindustan Computers Limited
(HCL) was established in
India in 1976.


It comprises two companies

listed in India, namely HCL
Technologies and HCL
Infosystems.

Overview By Shiv Nadar…
Employee First
Campus Recruitment
&
Work at HCL
Factors For Success
Powerful Brand Image
Experienced Team
Focus on Key Business Areas
Global Strategy

Wipro
Company Background
Wipro Limited, incorporated in
1945, is a global information
technology (IT) services company
that provides a range of IT
services, software solutions and
research and development
services in the areas of
hardware and software design to
companies worldwide.
Objective- Wipro
Conduct business with
utmost economy.
Promote pride and job
satisfaction
Involve all people working
in the corporation to the
best of their capability.
Services
Global IT Services and Products
IT- Enabled Services
Consumer Care And Lighting
Health Science

ØCorporate Policy Of Wipro On
Corporate Affairs
PR Activities Performed at
Wipro
Annual Reports
Employees Perception Surveys
Press Conferences
Press Releases
Grievance Redressal Machines
Meetings

qSeminars And Sponsorships
qPublicity Stalls and Functions
qHouse Journals,
Magazines,Phamplets,Brouchers.
qAdvertisements On Electronic Media.
qTrainings
qCustomer Meets
Crisis Management At Wipro &
Role Of PR In Crisis
Management
PR plays an important role in
crisis situations.
It handles the media in advance
before the crisis situation
particulars reach the public in
any form or the other
 “Ideas that change the
world”
Sunil Sawant M-3047
Pioneering Green Initiatives
DELL

First in tech industry to

go operationally carbon
neutral.
First tech company to
offer carbon offsets.
Industry's first
worldwide free consumer
recycling program.
Global headquarters
campus powered by 100
percent green energy.
Ranked 1 in corporate
sustainability for 2009.
CONT...
HCL
Press Release :
 HCL Signs a five
year engagement with
Energy Future
Holdings for IT
Infrastructure
Management Services
HCL Enterprise
HCL Technologies
Future Plans of HCL
Wipro
Make customers
successful
Team , Innovate ,

Excel .
Respect for the

individual .
Thoughtful and

responsible
Future Plans of

wipro

Bhagyashree Powale M-3039
&
Varsha Sadafule M-3041
IBM
International
Business Machines 
IBM Company Background
Logos
IBM Programs
Overview
IBM Corporate Citizenship
On Demand Community .
Saturday School .
Kid Smart .
EXITE camps .
NEWS AND
HIGHLIGHTS
IBM Interactive
Services
AWARDS/PRIZES
Intel Corporation
Sponsors of Tomorrow
INTRODUCTION
Logo of Intel
Advertising & Brand
Management
Intel people—doing great
things
Core 2 Duo advertisement
controversy
NEWS AND
HIGHLIGHTS
Awards and
recognition
Intel Gets to the Core
with Super Bowl Ad
IRSHAD SHIKALGAR M-3051
Selected Current Project
INTEL
Conclusion…