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PRESENTATION
ON
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EMPI B School, New Delhi
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EMPI B School, New Delhi
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Brief Overview
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As of April 2009, the company had 153 stores. It also has 48 franchise stores
operating in 17 countries.
The company sells goods under a number of brand names that it owns in its
own right.
In 2008 the Company was voted best UK department store by GMTV.
Key people - John Lovering (Chairman)
Rob Templeman, (CEO)
Debenhams has a successful own brand portfolio of approximately 55 own
brands (such as Debut, Maine New England, Red Herring and Thomas Nash)
including 25 Designers at Debenhams brands.
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Store Format
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EMPI B School, New Delhi
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EMPI B School, New Delhi
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Designers at Debenhams
Customer's appetite for designer brands continues to grow ….
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EMPI B School, New Delhi
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Designers….
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Target Market
They operate in the following segments: clothing; electrical; home & furniture. In
addition, they offer ‘wedding services’ and ‘online flowers orders and delivery’.
Competition
Their competitors are: other department stores; high street shops; electrical goods
shops and furniture stores.
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External Issues
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Internal Issues
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Board
John Lovering - Chairman Paul Pindar - Senior Independent
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Mission Statement
Debenhams has a clear strategy to drive future profitability and grow market
share. this is being achieved by increasing our sales to our existing
customers, attracting new customers and moving into new markets.
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EMPI B School, New Delhi
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Q u ic k T imp reeªs as on rd a
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EMPI B School, New Delhi
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Strategy
Debenhams’ strategy is to maintain and build on its core strengths and to
leverage these further through organic, new space and other channel growth
Strategic focus
Debenhams strategic goals for the next year, are centered around four main topics
* Space expansion
* Product extention
* Supply chain rationalization
* Cost Control
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Debenhams in India
Planet Retail Holdings, which is the master franchisee for a host of international
brands including Marks and Spencer, Guess, Women's Secret, Debenhams, and
Body Shop
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Gurgaon Store
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Q u ic k T im e ª a n d a
d e c o m p re ss o r
a r e n e e d e d t o s e e t h is p ic t u r e .
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Q u ic k T im e ª a n d a
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Q u ic k T im
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