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WHAT IS RESEARCH
A somewhat intimidating term for some, is simply the
process of finding solutions to a problem after a thorough
study and analysis of the situation factors.
Business research
as an organized, systematic,
data-based, critical, objective,
scientific inquiry or investigation
into a specific problem,
undertaken with
purpose of finding answers or
solutions to it
Types of business
research
Applied research
To solve a current
problem
Demanding a time
solution
To take a corrective
action
Exp: Research about a
financial decision.
Basic Research
To generate body of
knowledge by tying how
certain problem that
occur in orgnization.
Exp: Research about
employee performance
Scientific Research
Scientific research
solving problems and pursues a step-by-step
logical, organized, and rigorous method to identify
the problems, gather data, analyze them, and draw
valid conclusions from them.
Scientific investigation tends to be more
objective
than subjective
Scientific Investigation
Non Scientific
Investigation
Systematic and Objective
Subjective
Exp: Thesis
Parsimony
Generalizabil
ity
Rigor
Scient
ific
Resea
rch
Objectivity
Testability
Replicability
Precision
and
confidence
Refinement of theory
(pure research)
Or
Implementation
(applied research)
Identification of
problem area
Theoretical framework or
Network of
association
Science Methods
Deductive
Interpretation
of data
Hypotheses
Inductive
Deductive-Inductive
Construct Concepts
Operational definitions
Analysis of
data
Data
Collection
Research
Design
Reasoning
OBSERVATION/ EXPERIMENT
GENERALIZATION
PREDICTION
PARADIGM/ THEORY
Inductive
Specific
Case(s)
Deductive
General
Rules
Or Principles