Samsung

Launching its new

CONNECT

Presented by:
Chitrakala Dhuri
SM2013SMBA102P035
Renu Bajaj
SM2013SMBA101P006
Vishal Kundnani
SM2013SMBA102P035
Ruqaiya Siddiqui
SM2013SMBA102P022
Shaikh Shabaz Alam
SM2013SMBA102P026
Mohd. Ajij Shaikh
SM2013SMBA102P011

Samsung
Samsung is South Korean Company
Its into technology industry
Founded in 1938
Founder Mr. Lee Byung Chul
Approx. 489000 employees
Available Worldwide
Asia's most valuable technology
company

Product Range
Mobiles
Home Appliances
Television
Industrial machines
Laptop/Desktop

New Product
Development
CONNECT
IDEA GENERATION
The idea is to get in touch with your all
gadgets, keys, Wallet, or any stuf
Can also be helpful for parent to know where
their kids are, exact location
Small coin chip which get stick easily

 You have to connect with your computer

system or Mobile phone through paid app
Then it will ask all 12 chips or number of
gadgets wanted to be tracked
It will note down its details and location
Once it activated by your system you can see
location, also its bling in case of dark light if
need to search

IDEA SCREENING
Technology investment
Competition
Not price sensitive
Marketing & promotion

Concept testing
New design and patterns
Size and shape
Non harmful for human body
TECHNOLOGY exhibitions

Business analysis
- increasing technology demand
-Future growth
-competition from upcoming gadget

Product Development
-Understanding the type of requirement
-Exclusive outlet and online available
-Multi function design

Brand Personality
As a product

For technological advance people middle and

higher income group
Trusted and safe gadget

As a organization

International retail technology

Social welfare leader

As a person

Cool, smart, stylish, confident, mature,

responsible, youthful, techy

Targeting and positioning

Targeting

For parent want safety for their kids

For working class people who usually lose
their stuf

Positioning

Keep you updated with your love one and

your personal stuf
Not make you feel lost

Segmentation
Demographic

Male & female age 16+

Budget $385 to $540 depending on
modification

Geographic

Metropolitan city (All over world)

For urban population

Segmentation
Psychographic

Middle and high class people

Cares for family safety
Know the technology benefits

Behavioral

Purchase for family & gadget safety

Desire to connect with your stuf

Branding strategy
Gadget exhibitions
Parents interviews to impart the knowledge
Celebrity endorsement Jacky Chan

Concept and tagline

A mother was little scared about her

son, and she was not able to contact
him, her husband smiling and showing
her with sons location as in garden
through the CONNECT gadget.

CONNECT
SHOW YOUR INVISIBLE PRESENCE

EXTRA
Be in touch with your favorite
Stay Connected With Your Loved One
Be smart
Dont be careless
Stay connected with next generation
Launching its new CONNECT

Stay CONNECTED with next

Generation
THANK YOU