Marketing Plan

Our Group Members

NAME

ID

1. Mr. Shah Badar Uddin Akhand

2. Mr. Ariful Amin Joy

3. Ms. Farzana Shathi

4. Mr. Faisal Mahmub Nil

1210077
1320710
1421500
1310168

Basic Idea of Product

Company Name

Product Name

Introduction
To sustainable or successful marketing
plan to need innovativeness or
uniqueness idea always payoff. In our
marketing plan, we provide a unique
idea to the medicine of medical field

Current Marketing Situation

High

High

Low

Low

Marketing Description

Market segmentation

Selecting Target Market

Segments
Determine if there really is a market need for your
products or services
Attract and work with a more lucrative audience
Develop messages with greater precision, being clear
about the value you offer and the benefits of working
with you
Become the expert for that mass
Focus your marketing activities to reach your welldefined niche

Product Review
Nice packet or bottle
Fresh water with unadjusted saline
Sustainable water put
Nice color
Nice cap
Harvey plastic put
Different color
Stander carrying system

Competitive Review

Beximco Pharmaceuticals Ltd (BPL):

Incepta Pharmaceuticals Limited:
Eskayef Bangladesh Limited:
ACME:
Advanced Chemical Industries Limited (ACI):

Channel and Logistics Review

Hospital
Pharmacy
Glossier shop
Super Shop

SWOT Analysis

Objectives and Issues

To ensure providing pure drinking oral saline for children

where pure drinking oral saline is not available.
Reducing the child mortality rate.
Creating awareness with mother through providing pure
drinking oral saline.
Globally... where pure drinking water is not easily
available.

Market Strategy

Positioning

Product Strategy

Pricing Strategy

Distribution Strategy

Our channel strategy is to use selective distribution,

marketing Square Pharmaceuticals Limited oral saline
through well-known hospital & Pharmacy and online
super shop.

Marketing Communications
Strategy

Marketing Research

Using research, we are identifying the specific features

and benefits that our target market segments value.
Feedback from market tests, surveys, and focus groups
will help us develop the Square Pharmaceuticals
Limiteds life saline extra

Marketing Organization

Square Pharmaceuticals Limiteds chief marketing officer,

Muhammadul Haque, holds overall responsibility for all
marketing activities... Square Pharmaceuticals Limited
has hired Worldwide Marketing to handle national sales
campaigns, trade and consumer sales promotions, and
public relations efforts.

Action Program

1stquarter
2nd quarter
Mid Yearly
3rd quarter
4th quarter
Annually

Budgets

=2000, 000

Controls

We are planning tight control measures to closely

monitor quality and customer service satisfaction. This
will enable us to react very quickly to correct any
problems that may occur. Other early warning signals
that will be monitored for signs of deviation from the
plan include quarterly sales (by segment and channel)
and quarterly expenses.