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Presented By : Team A1
ADITYA KANSAL
AJAY KUMAR SHARMA
APEKSHA SAGAR
DIPAN CHAKRABORTY
MANJIT SAHU
RAGHAV BHATNAGAR
RAKESH BEHERA
RAKIND GUPTA
RAVIKUMAR SINGH
SAURABH RAINA
SHAH YASH KHUSHAL
Executive Summary
A1 Technologies aims to provide advanced electrical solutions and plans to launch 3D power
plugs in India
The firm plans to commence production at Delhi NCR with annual installed capacity of
360,000 units
Key competitors are luxury switches manufacturers, such as Crabtree and Lagrand
3D power plug is an advanced electrical device targeted to meet the aspirations of both
households and enterprise in key Indian cities
The firms expects sales of 10,000 units in year 1 with gross revenue of about INR 120,00,000
Competitive Analysis
Currently, only one company in the world has a product similar to ours. It is called as the
Lebedev's Rozetkus 3D socket
However, the product is still in concept/design stage. Hence, since our product is ready to be
manufactured, it gives us a huge edge over the solitary direct competitor we have
We foresee that once this product catches attention, major names in the electrical parts
industry will want to design and push a similar product. Below, we are analysing the major
player in India.
Havells Havells currently commands ~13% market share in the luminaries segment. Similar
market share can be expected in the organised power socket industry of India. This would
mean a high likelihood of it launching a similar product.
Competitive Analysis
Has been one of the pioneer company to exploit the shift in consumer demand from
unorganised electrical component sector to organised sector. Since our product is targeted
towards the urban middle class sector, Havells in all likelihood will come up with a product
similar to 3D power socket
Being a global company, it has a strong global distribution network. It can use this network to
source material at a low-cost and reduce time-to-market. However, since we are planning to
keep most of the manufacturing operations in India, it will not have an advantage in terms of
time-to-market.
In the recent years, the companys has focussed on India in a major way. This is also
apparent from their spend on branding and advertising activities. It also has 14 manufacturing
facilities in India.
It also does it R&D activities in-house with a majority of them in India.
City Household
Other Household
City Enterprise
Other Enterprise
Targeting
City Household
Household and enterprise clients in economically
affluent section
Need to operate multiple equipment through single
port
Strong replacement demand driven by frequent
adoption of latest household equipment
Limited price sensitivity and significant influence of
advertising
City Enterprise
Office spaces serving large corporation
Need for multi-point power plugs to support
workstations and peripherals
Large-scale infrastructure growth including
development of commercial/office complexes
High volume contracts
Multi-point switch that simplifies electricity connections and provides power surge protection
Positioned as a luxury, smart electrical device with application in both household and enterprise
Marketing Mix
Product
Price
Place
Traditional brick and mortar model
Distribution through 100 distributors and
2,000 retail outlets
Sales presence in Tier 1 and 2 cities
Operational Plan
Product : 3-D power plug
Production plant location : Delhi NCR
Production Plant Capacity : 10000/month
Production Process: Batch Process system
Inventory : 50% of daily sales which can be flexible
Quality assurance includes regulation of the quality of raw materials, assemblies, products
and components
10
Operational Plan
List of Raw Materials required:
Raw Material
Supplier
Pins
Packaging Material
Pp Pakaging
Star Automations
11
Preparation
Processing
Assembly
Finishing
Shipment
12
Financial Projection
Year 1 (INR)
Year 2 (INR)
Year 3 (INR)
Year 4 (INR)
Summary of
Financials
Units Sold
10000
40000
80000
100000
Unit Price
1200
1200
1200
1200
Total Revenue
12000000
48000000
96000000
120000000
Fixed Cost
60000000
10000000
10000000
10000000
6000000
24000000
48000000
60000000
66000000
34000000
58000000
70000000
-54000000
14000000
38000000
50000000
Variable Cost
Total Expense
Earnings before
Tax
13
2014
Sales
276000000
228000000
Gross profit
48000000
Admin expense
100000
Selling exp
200000
Operating profit
47700000
47700000
Tax (30%)
14310000
33390000
14
Thank You
15