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Business

Proposals

By: Usama Waqar


Talal Hamza
Roay Danish
Fakhar Shah

OUTLINE

Need of a Proposal (why do we need a proposal)

Definition

Types

Criteria for Proposals

Writing Process

Prewriting

Writing

Rewriting

Need of a Proposal

Proposals are a starting point for your Audience


to understand your ideas by identifying the key
issues, methods, sources of your plan to
develop the project.

A proposal will help you complete your project


because you have move ahead and made a
plan.

Definition and Types


Definition:

A written offer from a seller to a prospective buyer.

Business proposals are often a key step in the


complex sales process.

Types:

Solicited and Unsolicited Business Proposals

External and Internal Proposals

Solicited and Unsolicited


Business Proposal

Solicited Business Proposal

Solicited means to be requested.

When individual or organization completes a project,


theyll request that interested parties bid for the
project i.e. submit a proposal because it was
requested.

Solicited and Unsolicited


Business Proposal

Unsolicited Business Proposal

The one which is not requested.

At some point, your small business wants to do


business with larger company.

A well written business proposal can win the hearts


and minds of the targeted Audience.

External And Internal


Proposals

Internal Proposal

A proposal for a party within the organization such


as boss of your company or government agency.

External Proposal

A proposal written for an individual or organization


outside your organization.

KINDS OF PROPOSAL

Grant Proposals - For funding proposals to all


levels of government.

Business Proposals - For all types of business


proposals

Technical Proposals - Research, academic,


business and government

Project Proposals - For all types of projects all sectors

Writing Process

Prewriting

Writing

Rewriting

Writing Process

Prewriting

Examine your purposes.

Determine your goals.

Consider your Audience

Gather Data

Determine how the content will be provided.

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Writing Process

Writing

Review your rewriting

Organize the Data

Write using Sufficing Techniques

Format your writing according to the Criteria of


Effective Proposals

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Writing Process

Rewriting

Add Missing details

Delete Wordiness

Avoid Biased Language

Simplify word usage

Correct Errors

Reformat your text for ease of access

Enhance the Tone of your Proposal

Review the Text

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Sample Proposal

A company named Rocket Soft wares build a


computer software. This company wants to do
business with a larger company. So this
company writes a proposal to that company

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Criteria for Proposals

Basic Elements

Title Page

Cover Letter

Table of Content

List of illustration

Executive Summary

Introduction and Discussion

Conclusion

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Title Page for External


Proposals

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Title Page for Internal


Proposals

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Cover Letter

Your Cover Letter provides the reader an


overview of what is to follow. It tells reader:

Why Are you writing?

What you are writing about (subject of the proposal)

When the action should occur?

Why that day is important?

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Cover Letter

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Table of Content

Different Readers have different area of interest

Help the reader the section of their interest

Table of Content should be Accurate

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Table of Content

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Abstract(or Executive
Summary)

Abstract is a brief overview of key points

Abstract should focus on the following:

The Problem necessitating your proposal

Your suggested Solutions

The Benefits

Avoid High tech terminology and Concepts

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Executive Summary

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List of illustrations

If your proposal contain figures or tables you


should provide a List of illustrations

List should be Clear and Informative.

Dont waste your and readers time by


providing a poor list of illustration

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List of
illustrations(example)

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Introduction and
Discussion

Introduction should include two primary


sections:

Purpose

Problem

In Discussion section, you will sell your product,


service and suggested solution

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Introduction

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Proposal

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Conclusion

Sum up your proposal

Provide your reader a sense of Closure

Be, specified. State amount and percentages

Can be made accessible through highlighting


techniques

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Conclusion

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Event Proposal
Format

Event Proposal

Title Page

Event Title

Short Description of event

Hook of event

Event Exposure

Logistics

Budget Detail

Registration Detail

Conclusion

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Class Activity
Group 1;
Your group wants to organize a mega event in
university, that will include all institution of
Faisalabad, write proposal to director
Group 2;
You are planning to start a small business i.e.
Coffee caf, ice cream parlor etc. in Kohinoor City,
write a proposal for the interested investors

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Thank You..

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