QualityManagement

forOrganizational
Excellence
Lecture/PresentationNotes

By:
Dr.DavidL.GoetschandStanleyDavis
Basedonthebook
QualityManagementforOrganizationalExcellence
(SixthEdition)

QualityManagement,6thed.
GoetschandDavis

2010PearsonHigherEducation,
UpperSaddleRiver,NJ07458.AllRightsReserved.

Seventeen:

QualityFunctionDeployment
MAJORTOPICS
WhatisQFD?
BenefitsofQFD
CustomerInformation:FeedbackandInput
QFDTools
ImplementingQFD

QualityManagement,6thed.
GoetschandDavis

2010PearsonHigherEducation,
UpperSaddleRiver,NJ07458.AllRightsReserved.

Seventeen:

QualityFunctionDeployment
(Continued)

QFDisanapproachtocontinual
improvementthatbringscustomersinto
thedesignofprocesses.Ittranslateswhat
thecustomerwantsintowhatthe
organizationproduces.QFDwasoriginally
developedinJapansKobeShipyardinthe
1960s.AQFDmatrixtakestheshapeofa
house.

QualityManagement,6thed.
GoetschandDavis

2010PearsonHigherEducation,
UpperSaddleRiver,NJ07458.AllRightsReserved.

Seventeen:

QualityFunctionDeployment
(Continued)

QFDyieldsthefollowingbenefitsto
organizationsthatareinterestedincontinual
improvement:

Customerfocus
Timeefficiency
Teamworkorientation
Documentationorientation

QualityManagement,6thed.
GoetschandDavis

2010PearsonHigherEducation,
UpperSaddleRiver,NJ07458.AllRightsReserved.

Seventeen:

QualityFunctionDeployment
(Continued)

Customerinformationfallsintotwobroadcategories:input
andfeedback.Feedbackisgivenafterthefact;inputisgiven
beforethefact(earlyintheproductdevelopmentcycle).Both
typesofinformationcanbefurtherclassifiedaccordingtothe
followingcategories:
Solicited
Unsolicited
Quantitative
Qualitative
Structured
Random.

QualityManagement,6thed.
GoetschandDavis

2010PearsonHigherEducation,
UpperSaddleRiver,NJ07458.AllRightsReserved.

Seventeen:

QualityFunctionDeployment
(Continued)

Inadditiontothetraditionalqualitytools,
QFDalsomakesuseofseveralspecialized
toolsincludingthe:

Affinitydiagram
Interrelationshipdigraph
Treediagram
Matrixdiagram.

QualityManagement,6thed.
GoetschandDavis

2010PearsonHigherEducation,
UpperSaddleRiver,NJ07458.AllRightsReserved.

Seventeen:

QualityFunctionDeployment
(Continued)

Affinitydiagramsareusedtopromotecreative
thinking.Theinterrelationshipdigraphisusedto
bringlogictotheprocessofidentifyingrelationships
amongideas.Thetreediagramidentifiesalltasksthat
mustbeaccomplishedtosolveaproblem.Matrix
diagramsareusedtoidentifyconnectionsamong
responsibilities,tasks,functions,andsoon.

QualityManagement,6thed.
GoetschandDavis

2010PearsonHigherEducation,
UpperSaddleRiver,NJ07458.AllRightsReserved.

Seventeen:

QualityFunctionDeployment
(Continued)

ThestepsforimplementingQFDareas
follows:

Formtheprojectteam.
Establishmonitoringprocedures.
Selectaproject.
Conductakickoffmeeting.
Traintheteam.
Developthematrices.

QualityManagement,6thed.
GoetschandDavis

2010PearsonHigherEducation,
UpperSaddleRiver,NJ07458.AllRightsReserved.