MARKETING PRESENTATION

Group Member
MOIN AKHTAR
UZAIR SAHR
ANJUM RASOOL
UJALA PERVEZ

HISTORY;

Nestl has
been serving Pakistani consumers since 1988, when our
parent company, the Switzerland-based Nestl SA, first
acquired a share in Milkpak Ltd.

MISSION STATEMENT;
Wherever you live, only Nestle can provide
the best and most relevant food and beverage
products to meet your needs throughout your
day, throughout your life. The Nestle Network
icon will take you on the journey of discovery
through our world of food.

,
Head

Office;

The registered and corporate office of Nestle

Milkpak Ltd. Is in Lahore.

CEO:

Helmut Maucher

1:PRODUCT :

Following are the main

PRODUCTS of company all over WORLD;

Product development and launching strategies of

Nestle;
Strong emphasis on customers needs and wants enable the Nestle to be
market leader in the industry.
NESTLE ALL PRODUCTS

1 Cereals
2 Yogurt
3 Coffee
4 Water
5 Other drinks
6 Shelf stable
7 Chilled
8 Ice Cream Brands
9 Infant foods
10 Performance
nutrition
11 Healthcare nutrition
12 Seasonings
13 Frozen food

14 Refrigerated products

15 Chocolate, confectionery and baked

goods

16 Foodservice products

17 Pet care

18 As shareholder

19 Former brands

19.1 Beverages

19.2 Bottled Water

19.3 Confectionery

19.4 Eye care

19.5 Health and Nutrition

Mostly use in Pakistan;

Pakistani market

products that capture

STAR

Product of Nestle;

I thing that milk pack is the

star product of nestle in Pakistan because it is
use in Pakistan to a large extent . His new
adds also create value in mind of customer
.Milk pack also have a great chances of
gorwth.He have great chances of its growth
and already he captured a large market.

NESTLE PURELIFE
Nestle pure life is an other star product of nestle company

2:

PRICE:
1.The amount a customer pays for the
product is called price
2.A amount of money charged for a

product or service
Example: Tuition ,rent, salary, due etc

PRICING STRATEGIES:
There are many ways how a company decided
what the price
of a product will be listed below are 3 different
strategies.

DIFFERENT STRATEGIES:

penetration pricing

skimming

value pricing

Nestle pricing penetration

A company will initially set a low
price to attract customer as the
demand for the product rises the
company will raise the price
EXAMPLE:
Nestle Ice cream snacks

MARKET SKIMMING:

where a product is sold at a high price high

profit per product but low sale overall this is
usually the approach of different companies
Example:
nestle meggi in Pakistan was the market
skimming pricing strategy, because there was no
competitor in the market at the time it was
introduced in the market.

Value pricing:
Price

will be set at the apparent

value of the product

Example:

status products, designer

brands

3:PLACE
Definition:

The product is properly distributed and

available in a convenient location at high rate.

In

place I will discuss about nestle distribution

channels through the hierarchy

Conventional distribution
channel
Conventional

marketing channel

Nestle pure life

whole seller
Retailer
Ultimate Consumer

Problems in Distribution
Channels
Channel

Conflict
Undercutting By Wholesaler
Lack of transparency between
partners
Display incentives do not reach
till retailer leading to poor display
of new products
Invasion of territory

4.PROMOTION
Promotion means who to promote their product in the
mind of customer.

Following are the main four types of promotion.

Advertisement.
Personal selling.
Sales promotion.
Public relationship.
ADVERTISMENT
Advertising is the nonpersonal communication of
information usually paid for and usually persuasive in
nature about products, services or ideas by identified
sponsors through the various media..

Advertisement
Following

are the types of advertisement:

TV Commercials: Nestle most of the advertisement consist

of TV adds that run on different TV channels and tells about the
performance of product.
Following are some adds of nestle:

2.Billboards:Company also advertise its product on

public places to attract customers.
Example

3.Public place: (some time companies advertise its

products in different shapes )

Example of personal selling is personal contact

of a consumer, messages on cell phone

Sales

promotion:

Sales promotion relates to short term

incentives or activities that encourage the
purchase or sale of a product or service.
Sales promotions initiatives are often
referred to as below the line activities.
The company may promote its sales by
different outputs relating product ex
Publicoffering
Relations
increase
of product.
Definition:
Usingweight
the news
or business press to
carry positive stories about your company or
your products; cultivating a good relationship
with local press representatives