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Introduction
OlaCabsisanonlinecabaggregatorbasedinBengaluruand
amongthefastestgrowingtaxihiringfirms.Taxibookingfacility
canbeavailedthroughapp,websiteorthroughcalls.
Foundedon3December2010byBhavishAggarwal(CEO)and
AnkitBhati.
History
By 2014, the company has expanded to a network of more than 18000 cars
across more than 65 cities. In November 2014, Ola expanded to incorporate
autos on-trial basis in Bengaluru.
In April 2015, over 40000 cabs are registered & successfully running across 22
cities of India.
Assessment
Strength
High awareness due to aggressive TV, online and print media marketing
Weakness
Drivers are the face of the company and hence their misbehavior directly
affects the brand image
While the demand is huge, amount of cash burning is huge and monetization
is very difficult
Opportunities
Threats
Rising competition
Uber has deep pocket and hence can burn cash heavily
Future is unclear due to lack of regulations and Customer loyalty is less in this
industry
Baseline
Components
Goals : short-term goals include improving the rental cabs system in India.
Objectives
Initiatives
Measures
Targets
Competitors
Uber Cabs
Easy cabs
Carpooling services
Ola is India's most popular mobile app for cab booking. It is the also the
largest platform with 40,000+ cars across 22 cities and growing.
Components
And
Down to
Specifics
Customer reviews..
TaxiForSure review
Description in App
Ola cabs app offers City Taxi rides on a point to point basis across several cities in India. We
are changing the way you move around in your city with a range of cab options to choose from
- Sedan, Mini and Prime! How the Ola Cabs app works is really simple:
1. Set your pickup location (Eg: from Airport, Railway station, Office, Home or your current
location)
2. Pick the cab you want and see all available cabs close by
3. Tap "Ride now" to book your ride
4. Get instant confirmation with driver details
5. See your ride en-route on the map
6. Pay only after completion of your ride or use "Ola Money" to ride cash-free!
You want to schedule a pickup for sometime later to catch a flight or train? Just use "Ride
later" and plan ahead. You can also invite friends to use our awesome service and earn free
Ola Money.
Ola drivers are professionally trained and the cabs have gone through stringent quality
checks.
Evaluate
Revenues of ola cabs have grown more than 10 times over the past 4 years
and is now the biggest cab-booking service provider in the country.
Olacabs has lined up aggressive expansion plans after the funding round from
SoftBank. It is targeting to have on board a million driver partners in three
years. Currently, it has 35,000 cabs on its platform.