Beruflich Dokumente
Kultur Dokumente
MARKETING
Presented By: Nikhil Sudan
1570
AGRICULTURE
MARKETING
marketing connotes a
The science art or
series
of
activities
occupation concerned
involved in moving
with cultivating land
the goods from the
raisingcrops,andfeed
point of production to
Agricultural marketing covers the services involved in moving
ing,breeding,andrais
point Numerous
of
an agricultural product from the farmthe
to the consumer.
ing
livestock
,farming.
consumption
interconnected
activities
are involved in
doing this, such as planning
Objectives
Characteristics of Agricultural
Product
Bulky and their weight and volume are great
The demand on storage and transport facilities is more
heavy
Agricultural commodities are comparatively more
perishable
seasonal availability
Agricultural produce collection is hectic
Variety in Grading
The farmers especially in countries like India has low
holding-back
INDIAN SYSTEM
THEN
!!
!!
INDIAN SYSTEM
Sale to moneylenders and traders
Hats and shanties
Mandies or wholesale markets
Co-operative marketing
INDIAN SYSTEM
DEFECTS
Improper warehouses
Lack of grading and standardization
Inadequate transport facilities
Presence of a large number of middlemen : farmers get 51 % of the
price
Inadequate market information
Inadequate credit facilities
Improvements
Establishment of regulated markets
Construction of warehouses,
Provision for grading, and standardization of produce
AGMARK
Standardization
of weight and measures, daily
broadcasting of market prices of agricultural crops on
All India Radio
Improvement of transport facilities
AGMARKNET
Agricultural Marketing Information Network
Ministry of agriculture
AGMARKNET nation-wide information network for
speedy collection and diffusion of market information
Linking of all linking all important agricultural produce
markets in the Country, the State Agricultural
Marketing Boards & Directorates and DMI for
effective information exchange
Further Improvements
Contract Farming
Cultivating and harvesting for and on behalf of big
business establishments or Government agencies and
forwarding the produce at a pre-determined price
Why ?
scientific and optimum use of land and farm resources
for maximum output of agriculture produce
THANK YOU