Beruflich Dokumente
Kultur Dokumente
PPT 1-1
Chapter One
PPT 1-2
PPT 1-3
PPT 1-4
PPT 1-5
Management Tasks
Strategic Analysis
Innovation
Multiple BusinessStrategies and Issues
Creating SCAs
Developing Growth Platforms
PPT 1-6
PPT 1-7
A Business
Business Strategy
Strategy
A
How to Compete
Value
proposition
Assets &
competencies
Function area
strategies and programs
Figure 1.1
PPT 1-8
PPT 1-9
Present
Present
Products
Products
New
New
Products
Products
Present
Present
Markets
Markets
Market
Market
Penetration
Penetration
Product
Product
Expansion
Expansion
New
New
Markets
Markets
Market
Market
Expansion
Expansion
Diversification
Diversification
Figure 2.4
PPT 1-10
Emotional
Social
Self-Expressive
PPT 1-11
PPT 1-12
Strategic Asset:
A resource
PPT 1-13
Global strategy
Distribution strategy
Logistical strategy
Brand-building strategy
Quality program
Communication strategy
Information technology
strategy
Sourcing Strategy
PPT 1-14
PPT 1-15
External Analysis
Customer Analysis
Competitor Analysis
Market/submarket Analysis
Environmental Analysis
Internal Analysis
Performance Analysis
Determinants of strategic options
Strategic
Strategic Analysis
Analysis Outputs
Outputs
Creating,
Creating, Adapting,
Adapting, and
and
Implementing
Implementing Strategy
Strategy
Figure 2.1
PPT 1-16
PPT 1-18
Key Learnings
Ancillary Slides
PPT 1-20
PPT 1-21
PPT 1-22
PPT 1-23
PPT 1-25