BUS 620 Entire Course

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BUS 620 Week 1 DQ 1 What is Marketing (Ash Course)

BUS 620 Week 1 DQ 2 Marketing Strategies (Ash Course)
BUS 620 Week 1 The Future of the New York Times (Ash Course)
BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course)
BUS 620 Week 2 DQ 2 Customer Needs (Ash Course)
BUS 620 Week 2 Industry Forecasting (Ash Course)
BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash Course)
BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash Course)
BUS 620 Week 3 The Case of the New Apple, Inc. (Ash Course)

 BUS 620 Final Marketing Plan

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BUS 620 Final Marketing Plan

 BUS 620 Industry Forecasting

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BUS 620 Industry Forecasting

 BUS 620 Promotion

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BUS 620 Promotions

 BUS 620 Retail Business Analysis

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BUS 620 Retail Business Analyses

 BUS 620 Space and Place

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BUS 620 Space and Place

 BUS 620 The Exchange Relationship

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BUS 620 The Exchange Relationship

 BUS 620 Week 1 Assignment Tesco

Case

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Week 1 Assignment Tesco Case

Read the article: Read the article: Anonymous. (April 21, 2012).
Supermarket sweep; Tesco's travails. The Economist, 403(33).
Retrieved from ProQuest.
In a 2-3 page paper, examine how Tesco might realign its marketing
management to meet and anticipate changing customer requirements

 BUS 620 Week 1 DQ 1 What is

Marketing

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What is marketing? Marketing has often been defined in terms of

satisfying customers needs and wants. Critics, however, maintain that
marketing goes beyond that and creates needs and wants that did not
exist before. They feel marketers encourage consumers to spend
more money than they should on goods and services they do not really
need. What is your understanding of the role of marketing and the
marketing management process?

 BUS 620 Week 1 DQ 2 Marketing

Strategies

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Marketing Strategies Complete the Think About It activity in Section

1.2 of the text:

Select a consumer product of personal interestone that you have

purchased within the past six months. It can be anything, just as long
you are familiar with the product and generally understand how it is
marketed. Using the matrix model of marketing management in Table
1.2, fill in the cells of the matrix as completely and thoroughly as you
can for the brand that you purchased. Be sure that your entries

 BUS 620 Week 2 DQ 1 Buyer Behavior

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Buyer Behavior The typical buying process consists of the following

sequence of events: problem recognition, information search,
evaluation of alternatives, purchase decision, and post purchase
behavior. What specifically do you do as a consumer in each of these
stages in a high involvement purchase like buying a house or a car?
List the four main psychological processes as discussed in the text
and what should marketers do to manage these four psychological
processes affecting consumer behavior?

 BUS 620 Week 2 DQ 2 Customer

Needs

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Customer Needs. Visit GE Healthcare (www.gehealthcare.com/). In

context to the major points of chapter 5, define how GE is addressing
the needs of their hospital customers by the design of this Web site?
Where and what is GE doing right, what is GE doing wrong, and where
can GE improve using marketing research? In context of chapter 3,
where can GE improve using marketing research?

 BUS 620 Week 2 Industry Forecasting

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Industry Forecasting Identify an industry of choice (Auto Industry,

Healthcare, PC or Telecommunications). Using the PESTEL analysis
from the readings, discuss and analyze the factors that may impact the
industry and the successful marketing of a companys product, for
example Ford Motor Company over the next five years. Which factors
are perceived to be the biggest weaknesses of the industry? Which
factors play to the industrys strengths? What are some opportunities
for growth that could be capitalized upon over the next five years?
Develop a three to four-page paper in the correct APA writing style.
Include a minimum of 2-4 resources; 1 resource must be peer
reviewed.

 BUS 620 Week 3 DQ 1 Braining

Nordstrom

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Branding Nordstrom After reading the article Conservative

Nordstrom to sell trendy Top shop fashions, respond to the following:

How does this partnership fit into Nordstroms current brand

management strategy? Will it appeal to its target markets? How will it
allow Nordstrom to differentiate itself from the competition?
Is this a risky move for Nordstrom considering the downward sales
trends for Top shop in the UK?

 BUS 620 Week 3 DQ 2 Marketing

Segmentation

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Marketing Segmentation What are the different levels of market

segmentation? Synthesize the segmentation strategies that
manufacturers of personal computers should implement to attract both
the Gen Y and baby boomer generation to increase their purchases of
computers. Are there some examples of companies that have already
done a good job of marketing across generations? Respond to at least
two of your fellow students.

 BUS 620 Week 3 The Case of the New

Apple, Inc.

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The Case of the New Apple, Inc. Read the article:

Burrows, P., &Satariano, A. (2012). Can Phil Schiller keep Apple cool?
Bloomberg Business week. Retrieved from
http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-ke
ep-apple-cool#p2
Assignment Instructions:
Develop a two- to three-page paper that addresses the following:
Is Apples brand in jeopardy following the death of Steve Jobs?

 BUS 620 Week 4 Ad Compaign - Article

Review

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Stanford, D. (2012). Mountain Dew wants some street creed.

Bloomberg Business week. Retrieved from EBSCOHost.

In a 2-3 page paper, answer the following:

Is Mountain Dews advertising campaign directed at the right market
segment, does it differentiate the product from the competition, and
does it communicate effectively the product benefits? Explain your
answer.

 BUS 620 Week 4 DQ 1 The Role of

Pricing

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Mohammed, R. (2012). J.C. Penneys risky new pricing strategy. Harvard

Business Review.

Is your own buying behavior influenced by coupons and sales?

Why do you think J.C. Penneys pricing strategy has not been successful
as compared to other low price proponents like Wal-Mart?
Will Ron Johnsons four-year plan be successful over the long-term? Why
or why not?

 BUS 620 Week 4 DQ 2 Product

Development Process

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Focus of the Final Paper

The final paper will be a comprehensive research review of the
significant principles of project management and how to use project
management as a discipline to successfully achieve organizational
objectives. This is an assignment with a minimum of eProduct
Development Process Do an internet search of the new product
development process of any product of your choice, and analyze the
process for developing the product. Review the reasons why new
products fail and make two specific recommendations to improve the

 BUS 620 Week 5 DQ 1 Marketing

Channels

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Marketing Channels Analyze the challenges that organizations face

in the effective transition between selling products using the traditional
brick and mortar marketing channel and selling products online.
Synthesize the strategies that organizations like Zara and Wal-Marttwo companies that are having difficulty developing ecommerce
capability can implement to increase the effortless movement of
customers between the traditional and online channels.

What are the benefits and limitations of selling through a store front
and online?

 BUS 620 Week 5 Marketing in a Global

Economy

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Fairs, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg

Business week. Retrieved from Proquest.

According to the article, Italy poses a reputational risk for Starbucks.

In a 2-3 page paper, examine some of the challenges Starbucks faces
in addressing that risk. Determine whether there is a strategic
advantage to entering the Italian market. How should competitors
marketing strategies inform and influence Starbucks entry into this
new market? Should it even enter Italy at all?

 BUS 620 Week 6 DQ 1 Proctor &

Gamble in Vietnam

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Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with

Unilever in Vietnam. Bloomberg. Retrieved from
http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergartencatch-up-with-unilever-in-vietnam.html

Discuss the marketing plan insights P&G has gained through its
Vietnamese marketing studies. How influential are those discoveries in
the development of P&G's strategy to enter the Vietnamese market?

 BUS 620 Week 6 DQ 2 Creating a Plan

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Creating a Plan Provide a brief overview of the product for which you
are going to write your Marketing Plan. Why did you choose it? Which
elements of the plan are you having difficulty with? What additional
information would be needed to make the most informed strategic
decisions for the future implementation of your plan?
Guided Response:
Provide suggestions to at least one of your classmates on how they
may be able to address some of the elements they are struggling with
in their plan. In particular, try to focus your feedback on any
classmates that are introducing a product in the same, or similar,
industry as your own.

 BUS 620 Week 6 Final Paper

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Develop a marketing plan for the successful development,

commercialization and introduction of any product of your choice in the
market place. You are required to: (1) analyze the general business
situation in detail, including organizational strengths and weaknesses,
environmental opportunities and threats, industry trends, and direct
and indirect competition. Based upon your situation analysis, you will
(2) develop an organizational mission and forecast performance goals.
Based upon your objectives, you will (3) create a marketing strategy.
Based upon your strategy, you will (a) segment and target potential
customers. Based upon your customer targets, you will (b) choose an
appropriate and integrated marketing mix, including: products and
services, pricing, promotion and advertising, distribution and location,