Beruflich Dokumente
Kultur Dokumente
Qualitative
Quantitative
Qualitative research is
subjective
Quantitative research is
objective
Research question
- qualitative research
asks the questions of
why and what.
- quantitative research
takes the idea a step
further and seeks to
test that theory.
Research question
- quantitative research
poses the question of
how many, or what
are the correlations
between the data.
- qualitative research is
done in order to
develop a theory
A qualitative researcher,
can be a part of the
process.
A quantitative experiment
is going to remain
separate from the
process.
Setting
qualitative research is
much more flexible
Setting
Quantitative research is
usually conducted in a
highly controlled setting
Objective research provides results that are not of opinion, but are
actually backed up by the statistical mathematics behind them.
Qualitative Research
Quantitative Research
Goal / Aim
Objective /
purpose
To gain an understanding of
underlying reasons and motivations
To provide insights into the setting
of a problem, generating ideas
and/or hypotheses for later
quantitative research
To uncover prevalent trends in
thought and opinion
Usage
Sample
Qualitative Research
Quantitative Research
Data collection
Unstructured or semi-structured
techniques e.g. individual depth
interviews, group discussions,
structured and non-structured
interviews, focus groups, narratives,
content or documentary analysis,
participant observation and archival
research
Type of Data
Approach
Outcome
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