.

THE
SUCCESS
STORY OF
APPLE
SWATI

ROAD MAP
History
Some Interesting Facts About Apple
Company Profile
Mission & Vision
Market Share
SWOT Analysis
Conclusion

Apple was started by

Steve
Jobs

Steve Wozniak

Mission Statement
"Apple is committed to bringing
the best personal computing
experience to students,
educators, creative
professionals and consumers
around the world through its
innovative hardware, software
and Internet offerings."

Vision Statement
We are committed in
producing high quality products
and providing high quality
service thus setting high
industry standards for other
competitors.

1974

The idea for Apple

Computers was

BORN

1974

1976

The idea for Apple

Computers was

First Computer was

BORN

SOLD

1984

The Macintosh was

INTRODUCED

1984

The Macintosh was

INTRODUCED

1985

Steve Jobs
was discharged

THE DARK AGE OF APPLE

AFTER THE DISCHARGE OF STEVE JOBS
, APPLE HAD TO FACE A DARK AGE FROM
YEAR 1985-1996

1986

1996

1998

Apple introduced allin-one

the iMac

1999

Also Apple unveiled

the iBook

Apple II,
It
had 1st floppyApple III,
1977)
1980
diskdrive

Lisa,1983

MAC,1
984
Apple
I(april
1st
1976)

C
o Apple tv,
i-phone,
in 2007
2007
pad,201
v
Music Strategy (iTunes) 0
e
Lifestyle
r
Strategy
Video Strategy (iMovie)
g
e
Digital
n
Hub
Internet Strategy (iTools)
c
e

Power Book
(1st laptop
VARIO
VARIO1991)

US
US
PRODU
PRODU
CT
CT
CYCLE
CYCLE

Focus On
Education

iMac,
1998

iPods
(2001
)

Adding
values

Mac book Air-worlds

1st slimmest notebook,2006

Mac pro, 2004

And the Innovations continue

PROMOTIONAL
STRATEGY

THE BEST TOOL THAT

APPLE USES
1.Advertising

2. Personal Selling

Best Global Brands 2013

APPLE SOLD 40 MILLION iPHONES LAST YEAR.

110,000 iPhones per day

Now, Apple generated

revenue of

$156
billion

officially bigger than Microsoft ($73.7

billion)

Apple Inc. Current Profile

Name

Apple Incorporation

Former CEO

Steve Job

New CEO

Tim Cook

Revenue

$ 156.508 billion (2012)

Area served

Worldwide

Headquarter

California,United States.

Total number of
employees

72,800

Apple Inc.
Product Market Share
Local & International
Markets

From Where Apple is Making

Money
Macintosh Computers ; 25%
iPod; 42%

iPad; 10%

iPhone; 23%

Global Market
Share

Current Growing Products of Apple

are

iPads

iPhones

Apple Inc.
Competitors
&
Products line

iMac

Mac Book Air

iPod

iPhone 4s

iPod Nano

iPhone 5s

iPad

iPhone 5C

Apple Inc. Competitors

pple has many competitors like in computers

Apple Inc.
Competitors

In smart phones industry

Apple Inc.
Competitors

In iPads industry

Apple Inc.
SWOT Analysis
&
Conclusion

1. Faithful customers
2. Apple is a leading
innovator in mobile
device technology
3. Strong financial
performance
($10,000,000,000
cash, gross profit

1.High price
2.Decreasing market
share
3.Further Change in
management

4.Long term gross margin

decline

1.High demand of
iPad mini and iPhone
5
2.iTV launch
3.Growth of tablet
and smartphone
markets

1.Rapid
technological
change
2.2013 tax
increases
3.Rising pay levels
for Foxconn workers

Stay Hungry, Stay Foolish.

Think Different

Reference Sources

http://www.wikipedia.com//history of apple

http
://www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1

http://www.statisticbrain.com/apple-computer-company-statistics/

http://retailindustry.about.com/od/retailbestpractices/ig/Company-Missio
n-Statements/Apple-Inc--Mission-Statement.htm
http://www.statisticbrain.com/apple-computer-company-statistics/

http://
www.microsoft.com/investor/reports/ar12/financial-highlights/index.html

http://www.marketwatch.com/investing/stock/aapl/financials

http://www.slideshare.net/marconivr/apple-history