Perennial Powers Company

Business Plan: Group 6

Members:

Ashis Ranjan Parida

Tuhin Choudhury
Chinmaya Nayak
Anirudh Arora
Ankur Priyadarshi

Business
Green and Clean Idea
integrated energy
solutions (Solar
and Bio CNG) to
the Indian Dairy
Farms

India caters to more than 300 million cows and the global leader in
milk production. Out of 147 million (approx.) households in India more
than 70million households depends on dairy for their livelihood. Our
green technology solution will integrate solar rooftop and Bio CNG
plant technology to fulfill dairy firms energy requirements as well as
for other commercial purposes.
India Needs 4 color revolution- Green (agriculture), white (dairy
farming), saffron (energy) and blue (tapping marine resources) for the
all-round development of the Country. (Mr. Narendra Modi, Prime
minister, India on the occasion of Independence Day).

Our Services
Solar rooftop
solutions to Indian
dairy farm for selfsustainability

Direct commercial
production of Bio
CNG for cooking
and to industry

Grid connected/net
metering system- to
bank power when
the solar electricity
production becomes
excess and also
help in rural
electrification.

Perennial
Powers
Company

SWOT Analysis
Strengths
Perennial
Powers
Company(Co.
Name)
constituting Energy Management Graduates
have an in depth knowledge and expertise in
the Energy Sector.
Unique Business Idea of integrating solar
rooftop solutions in dairy farms and Bio CNG
production to give massive returns to the
business.
Our business idea is in line with Indian
Government's national green and clean
energy mission and rapid growth of Indian
dairy farms

Opportunities
As the Government is giving a huge boost to
solar and other renewable energies for a
sustainable development, both Solar and Bio
CNG can play a huge role to mitigate clean
energy requirements in the coming days.
Rooftop Solar can not only meet a dairy
farms own energy costs but can also incur a
huge amount of savings as per electricity bill
is concerned.
Bio CNG is a clean fuel which can be used for
cooking purposes as well as for the industry.
So as the raw materials required is available
in abundance in dairy farms, it provides a
huge business potential.

Weaknesses
Indian dairy sector is very
unorganized,
diversely
located,
most of which are in rural areas.
Lack of skilled manpower, financial
capabilities of dairy farms.
Marketing Challenges to attract all
the stakeholders.
Lack of knowledge, understanding
the importance of benefits of using
green and clean fuel.

Threats
Many small players entering into the
business of installing solar rooftops
like 8 Minutes, Tera Energy etc.
Circumstances
impacting
rural
financial schemes.
Challenges to convince and create a
win-win situation for all stakeholders.
Threats of declining crude oil prices
as well as other fuel resources like
coal.

Marketing Strategy
Target
Segment

Dairy Farms in
Haryana, Punjab,
Delhi, Orissa, West
Bengal and Bihar,
Madhya Pradesh

So how are we
going to go
about it.?

Better Blogging (80% of

daily blog visits are new, so
this is great driver of new
website traffic)

Search Engine
Optimization (SEO)along
with rich content contribution
(Highlight the services,
activities, functions etc.)

Digital
Marketing
Strategy
Implement a digital Public

Compelling Graphics
(increase engagement, user
friendly options, ease of
assessment, hire a 3rd party if
required)

Relations Strategy,
brainstorm an unique
promotion; connect investors ,
dairy farms through the
platform

Research and identify all the dairy farms of the respective states,
their locations and solar potentials.(and thereby make a list of it)

Telemarketing strategy:- Our core team will contact the potential

dairy farms for business engagements along with manufacturers,
investors and other stakeholders.

Direct Engagements:- Our core team will interact face to face with the
potential dairy farms, investors, manufacturers and maintenance teams
and develop a platform to bring all the stakeholders at a common place.

Google+ (Game plan)

and through youtube
videos

Yahoo! Bing Network

(average cost per click
10-24 % lower than on
Google Adwords)

Email Marketing(one email

blast/ month; still remains
the best digital channel for
ROI)

Facebook Lookalike
audience (similar
customer/clients);
paid promotion on
facebook.

Financials
No. of Cows, Calfs & Heifers

Revenue from Solar, Bio CNG & Total Revenue

120000000

14000

100000000

12000

80000000

10000

60000000

8000

40000000

6000

20000000

4000

2000
0

Total

Revenue per kg

Total Revenue from Operations

No. of cows

No. of Calfs and Heifers

Revenues & Expenses

120000000

Growth in PAT
25000000.00
20000000.00

100000000
80000000

15000000.00

60000000

10000000.00

40000000
20000000

5000000.00

0.00

Total Revenue from Operations

Total Expenses

Group MembersAnkur Priyadarshi

Anirudh Arora
Ashis Ranjan Parida
Chinmaya Nayak
Tuhin Choudhury