Summer Internship Project

Market Analysis of HPV(Human

Papiloma Virus) vaccines

Pankaj kumar
FPB0810/226
Indian Business Academy
Laxmipura, Thataguni Post
Kanakapura Main Road
Bangalore - 560 062. INDIA
www.ibainternational.org
Project detail

•Objective:
» The main objective is to track the impact & effectiveness HPV vaccine

• Category:
» Health care

• Target group / respondent profile:

» Doctors

•Sampling plan:
» Convenience sampling

•Centers for the Study:

» Bangalore

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About the Company

TNS India Pvt. Ltd.

• A subsidiary of Taylor Nelson Sofres

• India’s leading market research company
• Biggest provider of online market information in the world.
• Global leader in opinion polling, political and social research

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What is market research?

•The systematic gathering, recording, and analyzing of data about

problems relating to the marketing of goods and services

Category:

•Basic
•Applied

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Cervical cancer

•It is a malignant cancer

•Human Papillomavirus (HPV) infection is a factor in the development of
all cases of cervical cancer

HPV vaccine

•Gardasil(Merck & Co. )

•Cervarix(GlaxoSmithKline)

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 Analysis & Interpretation

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Steps involved

•Briefing
•Tele calling
•Visiting/ Data collection
•Quality assurance
•Coding & Punching

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Most serious disease

Most serious disease

20

18

10

9
7
5
Count

0
chicken pox HIV Vulval cancer
Genital w arts Cervical cancer

SERIOUS

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Risk of genital warts

Risk of Genital warts among women in India

30 30

25

20 20

10 11 10
Count

4
0 0

RGW

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Risk of Cervical cancer among women in India

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Factors influences Doctors to keep stock

Factors influences Doctors to keep stocks

40

30 35

20

10
Count

5
0
availability brand

STOCK

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Brand awareness

Brand Awareness of Cervical cancer vaccine

Sanofi Pasteur

5.00 / 12.5%

GSK

14.00 / 35.0%

MSD/Merck

21.00 / 52.5%

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Vaccine information

Vaccine Heard

Journals
20.0%

Company representati
Conference
20.0%
60.0%

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Ability of brand to satisfy the customer

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 Association with brands

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which one is more easy to administer Gardasil or Cervarix

Easy to Administor
30

28

20
Count

12
10

EASYAD

•28/40 doctors says that Gardasil vaccine is easy to administer as

compare to Cervarix.

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which one establishes long duration of protection Gardasil or Cervarix

Establish long duration

of Protection
30

28

20
Count

10 12

ELDOP

•Out of 40 doctors , 28 doctors says that Gardasil vaccine is having long duration of
protection as compare to Cervarix vaccine.
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Cost effectiveness

Cost effective

Cervarix
17.00 / 42.5%

Gardasil
23.00 / 57.5%

57.5% of doctors says that Gardasil is more cost effective as compared to Cervarix
whereas 42.5 % of doctors says that Cervarix is more cost effective

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Conclusion

•Cervical cancer is the most risky disease among women in India

•Gardasil is the most associated brand for cervical cancer treatment
•The Brand of vaccine plays very important role for doctors
•lack of awareness among people
•MSD/Merck’s vaccine is the most popular vaccine among doctors,others
are GSK And Sanofi Pasteur

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Recommendations

•company should keep the price factor of their vaccines in mind

•the distribution system for Gardasil should be strengthened

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