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MEDICAL TOURISM
Dental Surgery
Is it a new concept ? - No
Dates back > thousands of years.
Greek pilgrims travelled in Saronic Gulf
called Epidauria, sanctuary of the healing
god Asclepius
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Economics of tourism
Tourism third largest net earner of foreign
exchange
India’s share in International Tourist arrival –
2002 - 0.34 percent
2005 - 0.49 percent – total 3.92 million
The World Travel Tourism Council - “India as
one of the foremost growth centre in the world in
coming yrs”.
Travel & Tourism sector creates more jobs per
million rupees of investment plan, than any other
sector of the economy.
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Can we have similar Map for Medical
Tourism for India ?
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India has world class corporate hospitals and
excellent treatment Centres in the world.
Hospital infrastructure & technology on par with
USA, UK & other European countries
No waiting period
Success rate – India -- 98.7%
-- US – 97.5%
Immediate attention / treatment / surgery
Best Nursing Care with compassion
Language no barrier – English speaking staff
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Confederation of Indian Industry (C II) sponsored Mc
Kinsey & Co. study.–“Healthcare in India : The Road
Ahead” report:-
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The size of Indian Medical Tourism sector estimated in 2002
to be min 1,00000 to 1,50,000 foreign patients per year
(Medical Tourists) .
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$ 17 billion Indian Healthcare Industry contributes
about 4% -5% of GDP. It is expected to grow @ 13%
annually in next 5 yrs.
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Anatomy of Medical Value Travel – (Eonomic
Potential)
Travel tourism
+
pleasure, physical & mental relaxation
+
value addition of medical treatment at
lowest cost
Medical Tourism
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Advantage India
Unique medical value services to foreign patients
that supersedes the competition :
Yoga
Meditation /Spiritualism
Ayurveda healing
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India has number of World Heritage Monuments &
Archeological sites attracting tourists /medical
tourists – Requirement strategic marketing for Medical
Tourism
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Economic Crisis, Credit Crisis & Recession in
USA - Will it affect Medical Tourism market
in India ?
No
There are almost 50 million Americans with
no health insurance
Canada - > 700000 patients waiting for
procedures/surgery for > 6 months- 1yr
It can have a very positive impact on tourism
industry in India for hospital & allied healthcare
industry who position themselves in the right
direction .
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Planning Commission Report -
Cosmetic Surgery
India Thailand US Singapore
$ 2000 $ 35,00 $ 10,000 -
Spinal Fusion
$ 5500 $ 7000 $ 62,000 $ 9000
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Need of the hour :
INDIA NEEDS PROACTIVE GLOBAL MEDICAL
TOURISM MARKETING STRATEGIES
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Marketing strategies to maximize
economic potential
Aggressive marketing & awareness programs
globally
Publish details of Indian Corporate Hospitals with
core competencies – eg Cardiac Surgery – J R
Surgery, IVF, Cosmetic Surgery, Dental Surgery
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Special attractive treatment, travel &
tourism packages at competitive rates
Package medical tourism through Travel &
Tourism Cos.
Health Insurance for treatment in India
Regular Chartered Medical Tourism
International Inbound Flights with all
peripheral arrangements – in-flight
medical care - Car/ ambulance transfer
- Hotel – Hospital / Hotel – Wellness
tourism-Return to home country– follow up
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Word of mouth business to change to
media driven business -on
- line directory for medical
tourism
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Form Corporate Hospitals Medical Tourism Consortium
with front offices in UK, USA, Canada, Middle East, South
East Asian countries -
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Collect Data base of Uninsured patients –USA, UK,
Canada & other countries – patient segmentation
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Training Needs -for exponential economic
growth & sustainable Indian Medical Tourism
Institutional Training – University courses
Structured courses – tailor made syllabus
Training in Tourism Marketing – Tourism Dept,
Travelling industry, Hospitality & Hotel Industry
Training modules in soft skills – MT staff
Modular Short Training Courses for Specialists/
Hospital Executives in Customer Care Management
- International Patients
Training of Spa/Wellness Institution staff
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AHMEDABAD BANGALORE DELHI HYDERABAD MUMBAI
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