The cadabra story

Rishabh kr Dhanuk
BA ITC Retail and Marketing

Major Divisions
American

electronic service
Cloud computing (largest server as
a service provider)

Branding insights
Beginning with letter A
Arrow representing availability
River Amazon
Brand image can not be copied
Smiling arrow to represent happiness

Regret minimization framework

A

Princeton university graduate with a degree in electrical

engineering and computer science.

Jeff

BezosVP of D E Shaw.....with his regret of not making

it large during dotcom bubble.

Web
Left

commerce was booming at the rate of 2300%

job and headed for Seattle with his wife and $300,000

Started

as a bookstore after conversation with John Ingram

Initial chronology.
Incorporated in 1994
Sold it first book Douglas Hofstadter'sFluid Concepts
and Creative Analogies: Computer Models of the
Fundamental Mechanisms of Thought.
1995, made to public
1996, started trading in NASDAQ
Amazon's initialbusiness planwas unusual; it did not
expect to make a profit for four to five years.

GROWTH
In

the first 2 months itself amazon

started deliveries in 50 states and
45 countries
Despite expansion, profit in the
fourth quarter of 2001, $5 million.

Revenue growth over the years

Achivement of jeff bzos

Time

Magazines person of the year

Cover

page of Fortune Magazine

Mergers and acquisitions

Joyo.com, a Chinese e-commerce website

Online music retailerCDNow

BookSurge,aprint on demandcompany

Mobipocket.com, ane-booksoftware company

LoveFilm

The Book Depository

Pushbutton

Yap

Continued.

Alexa Interneta database company

Accept.com a financial services company

Drugstore.com40% investment in 1999, increased stake in 2000,sold

stake toWalgreensin 2011 for a 90% loss;

GeoWorks, a wireless communications company, acquisition of a

minority interest;

Pets.com, purchased a 54 percent stake;

LiveBid.com, which produced Internet-based auction software

Subsidaries
Amazon

owns over 40
subsidiaries, including Zappos,
Diapers.com, Kiva Systems,
Goodreads, Teachstreet, and
IMDb

Lobbying

Amazon.com focuses its lobbying on the US Congress

Amazon.com was a corporate member of theAmerican Legislative

Exchange Council

Federal Aviation Administrationto approve its drone delivery program

Legal issues

Barnes & Noble sued Amazon in 1997. worlds

largest bookseller.

Walmart sued Amazon for hiring executives. stole

business secrets

Retailers Association of India sued amazon for being

biased toward customers.

EU Questioned Amazon.com for taking undue

advantage of tax avoidance subsidies.

Siddhi Vinayak Knot & Prints.

Employee complaints

Poor working condition

12 weeks layoff

10 mins break for lunch

Unfriendly working environment

Huge warehouses make the pickers travel for more

than 20 miles a day.

GPS system is with employees to check their idle

time.

IT implementations
Drones

for delivery

Mile

long conveyor belts

GPS

trackers with every employees

Mostly

Cashless transactions

Customer Obsession -Leaders start with the customer and work

backwards

Ownership -Leaders are owners. They think long term and dont
sacrifice long-term value for short-term results.

Invent and Simplify -Leaders expect and require innovation and

invention from their teams and always find ways to simplify.

Are Right, A Lot- Leaders are right a lot. They have strong business
judgement and good instincts.

Hire and Develop the Best -Leaders raise the performance bar with
every hire and promotion.

Insist on the Highest Standards- Leaders have relentlessly high

standards - many people may think these standards are unreasonably
high.

Think Big- Thinking small is a self-fulfilling prophecy. Leaders create

and communicate a bold direction that inspires results.

Bias for Action -Speed matters in business. We value calculated risktaking.

Embrace Frugality-Frugality breeds resourcefulness, self-sufficiency,

and invention.

Be Vocally Self-Critical-Leaders do not believe their or their teams

body odor smells of perfume.

Earn Trust of Others -Leaders are sincerely open-minded, genuinely

listen, and are willing to examine their strongest convictions with
humility.

Dive Deep -Leaders operate at all levels, stay connected to the

details, and audit frequently. No task is beneath them.

Have Backbone; Disagree and Commit -Leaders are obligated to

respectfully challenge decisions when they disagree, even when doing
so is uncomfortable or exhausting.

Deliver Results //Leaders focus on the key inputs for their businesses
and deliver them with the right quality and in a timely fashion.

Thank you